Nonprofit Megaphone

APRIL 17, 2023

The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. By gaining an understanding of why people give and what motivates them to continue giving, non-profits can develop strategies to increase donor retention and lifetime value.

Psychology 52

Psychology Retention Values Non-Profits 52

NonProfit Leadership Alliance

NOVEMBER 1, 2022

What are your donors’ motivations for supporting you? What demographic or engagement markers do these donors share? Getting to the bottom of these questions will allow you to better understand your donors and how to best reach them. Average giving amounts or lifetime values. How much do they give?

Communication 175

Communication Activism Values Donor Motivation 175

Fundraising Coach

MARCH 21, 2023

“What” compels donors to give cannot be reduced to a dirty tear-streaked face, or stories of profound hardship. Trying to measure donor motivations in A/B marketing tests is challenging and we are often not able to draw concrete conclusions as to why some campaigns were marginally more successful than others.

Ethics 86

Ethics Philanthropy Donor Motivation Recruitment 86

Get Fully Funded

OCTOBER 3, 2022

You must be purposeful about the stories you share and the way you Ask for donations because the combination of the two can make a big difference in how donors feel and whether or not they give. Plus, you should be loving on donors in between the Asks so they don’t feel like you only value them for their money.

Fundraising 80

Fundraising Fundraising Homelessness Values 80

iMarketSmart

OCTOBER 3, 2022

This worldview has no place for the donor hero. The stories are in conflict: + The guiding sage provides value to the donor. The only purpose of the donor is to provide value to the administrators. + The guiding sage matches donor desires with specific organizational projects. This begins with empathy.

Public and Nonprofit Management 52

Public and Nonprofit Management Fundraising Fundraising Foundations 52

The Agitator

FEBRUARY 6, 2013

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Here are Kevin’s findings on key motivators that preserve the intrinsic benefits of giving.

Retention 100

Retention Donor Motivation Values Philanthropy 100

Get Fully Funded

JANUARY 7, 2022

Depending on your organization’s activities, you may need fundraising to help fund your: Volunteer training opportunities. Creating an online donation page is the perfect chance to build a strong connection and relationship with your donors, motivating them to give. Equipment and supply purchases. Marketing materials.

Fundraising 64

Fundraising Fundraising Volunteerism Volunteerism 64