article thumbnail

Fundraising Isn’t the Only Thing Nonprofit Communicators Do

Nonprofit Marketing Guide

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. There’s this little thing called the mission. Sure, sometimes.

article thumbnail

Draft and Manage Your Nonprofit Communications Budget

Nonprofit Marketing Guide

For those coming into the nonprofit world from corporate communications, perhaps the most perplexing realization is that most nonprofit communications teams don’t draft and manage their own budgets. Fundraising and CEO-led teams are most likely to have to find money or to say they have no access to funds. But they should!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Art of Communications Collaborations

Nonprofit Marketing Guide

Getting on the Same Page In the nonprofit realm, communicators often juggle the tricky task of keeping everyone on the same page. Marketing is crafting and promoting one message, while program teams are out in the field with another, and fundraising is on a different page altogether. Establish Effective Systems and Processes.

article thumbnail

How You Can Simplify Your Donor Communication

Ann Green

Fundraising numbers are down. Even so, you need to continue to raise money and communicate fairly regularly with your donors, while not taking on too much. Here are a few ways to simplify your donor communication without making it too difficult for you. And as I mention below, you can keep it simple with shorter communication.

article thumbnail

Nonprofit Marketing and Communications: Best Practices, Templates, Ideas, and Advice

Nonprofit Marketing Guide

Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. Step One: Join Our Nonprofit Marketing Guide Community and Find Your People! It’s free!

article thumbnail

Stay Connected With Your Donors by Creating a Communications Calendar

Ann Green

Your donors want to hear from you and don’t just want to be blasted with fundraising appeals. The good news is that better donor communication (thank yous and updates) can help you raise more money. Ideally, you should communicate with your donors at least once or twice a month throughout the year. Current events/News stories.

article thumbnail

How Often Nonprofits Communicate

Nonprofit Marketing Guide

If you’re curious about how often other nonprofits communicate on Facebook, Instagram, email, or any other communications channels, we have answers from the 2022 Nonprofit Communications Trends Report. . Communications frequency is one strong indicator of effectiveness. You can download this chart as a one-page PDF.