Nonprofit Megaphone
APRIL 17, 2023
For non-profit organizations, fundraising is a crucial aspect of their operations. However, getting donors to give is only half the battle. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. This is where understanding the psychology of giving comes into play.
Bloomerang
JUNE 6, 2024
Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. Celebrating contributions: How recognition fuels donor retention Recognition matters. And that’s how you not only meet your fundraising goals but exceed them.
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Nonprofit Marketing Guide
OCTOBER 19, 2018
Or if you are still in the fence about it, Classy also gives you Giving Tuesday 2018: Donor Motivation Data You Need to Know. October 25: How To Build Donor Loyalty: Lessons From Testing and Research. Registration is $99 or Free with an All-Access Pass. Learn More and Register. November 6: Your Design Is Full of C.R.A.P.:
Bloomerang
MAY 10, 2022
The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Magic happens when you build those kinds of relationships with your prospects and donors. We’ll explore: How does donor stewardship impact donor retention?
The Agitator
MARCH 5, 2018
When it comes to donor-centricity/obsession/love/devotion/passion I fear many fundraisers talk a good game while ignoring the fundamental and routine practices that should exist in any organization that truly cares about its donors. Are donor service personnel properly trained, recognized and compensated within the organization?
The Agitator
FEBRUARY 6, 2013
Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Here are Kevin’s findings on key motivators that preserve the intrinsic benefits of giving.
The Agitator
OCTOBER 24, 2017
Earlier posts this week have touched on the issue of donor motivation. Is there a time when donors are especially ‘primed’ to give? Perhaps the most vexing question for fundraisers is: Why do some people, who by all reckoning (in terms of known interest, capacity, awareness) should give, still not give?
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