Mon.Jun 26, 2023

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Attract Repeat Donors With Copywriting Based on Brain Science

NonProfit PRO

On average, only two out of 10 readers stick around past the headline to read the article you’ve likely spent hours crafting. But the good news is, effective copywriting can help, and there are actually a few neuroscience-backed tactics you can use.

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‘Rage Giving’ Prompted by the End of Roe Has Dropped Off, Abortion Access Groups Say

The Chronicle of Philanthropy

By Thalia Beaty and Glenn Gamboa, Associated Press Jose Luis Magana/AP Abortion access groups that received a windfall of donations following the Supreme Court’s overturning of Roe v. Wade a year ago say those emergency grants have ended and individual and foundation giving has dropped off. Philanthropy’s response has varied, but the need for services had grown.

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New Study Reveals How Nonprofits Are Faring in 2023

NonProfit PRO

Nonprofits across the U.S. report that they are experiencing an increase in trust from funders and positive changes in funder practice. However, they also report facing high levels of burnout in their staff and difficulty filling staff positions and retaining staff.

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Everyday Megadonors: a New Force in Giving

The Chronicle of Philanthropy

By Sara Herschander The rise of ultra-wealthy, but often low-profile, megadonors has changed the charitable-giving landscape. Several fundraising experts joined the Chronicle to discuss how charities of all sizes can navigate the growing wealth gap and capture the attention of major donors.

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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4 Lessons from 4 Decades of Nonprofit Service

NonProfit Leadership Center

I didn’t set out to work in the nonprofit sector. I wanted to be a doctor. I was fascinated by the art and science of health care, but my first organic chemistry class confirmed that wasn’t my calling. It was risky changing my major two-thirds of the way through college. Many people tried to talk me out of it. Today, as I prepare to retire from full-time work, I can wholeheartedly say that dreadful organic chemistry class was one of the best things that ever happened to me.

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4 Storytelling Tips for Your Online Donation Page

Ann Green

Storytelling is a powerful way to strengthen people’s connection with your cause and inspire support. Use these storytelling tips for your online donation page. By Murad Bushnaq People have been telling stories for at least 30,000 years. Whether we’re sharing them out loud, in writing, or with pictures, stories unite us through empathy and understanding.

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The Dangers of Nonprofit Inurement and Private Benefit

Foundation Group

New nonprofits are vulnerable to private benefit. We discuss inurement and private benefit in a nonprofit setting and how to avoid conflicts of interest.

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The Year of Three Executive Directors: Important Lessons for Board Management

Blue Avocado

Embarking on a journey as a board member of a nonprofit can often feel like steering a ship in stormy seas. In this candid account, the author reveals their personal trials and triumphs, spotlighting invaluable lessons that every board member can benefit from. The post The Year of Three Executive Directors:<br> Important Lessons for Board Management appeared first on Blue Avocado.

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Email Marketing: Your Fundraising Campaign Starting Point

Bloomerang

At the end of 2022, we asked 1,000+ nonprofit professionals what worked well in 2022, what they believed would work well in 2023, and their general outlook on the current fundraising climate. Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission. Determining where to start and what channels are most worthwhile can be confusing, especially when staff capacity and external pressures are involved.

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Life after Google Optimize: which A/B testing platforms nonprofits should consider

NextAfter

Sometimes you don’t know what you have until it’s gone. And for anyone who’s been using Google Optimize to optimize and a/b test their digital fundraising, that rings especially true. Because in case you haven’t heard … Google will be sunsetting Google Optimize on September 30 ! While this news is sure to cause stress for nonprofits that rely on the popular (and free) platform for their A/B testing needs, it doesn’t mean you should stop A/B testing altogether.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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How To Increase Brand Recognition And Fundraising With Set It And Forget It Approach: A Step-By-Step Guide To Creating And Selling Merchandise Online

Bloomerang

Why Merchandise Makes Sense People support what they know. Advertising and marketing have recognized this for decades. The more familiarity you can create for your organization, the more likely people are to want to get behind it. There are many amazing causes to give to and support. Currently, there are over 10 million nonprofits worldwide and 1.5 million in the United States alone.

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You Don’t Have to Publish Every Thought

Nonprofit Productive

We live in a very noisy time. The explosion of social media has made it possible for everyone to have an opinion about everything. This leads to missives on Twitter about everything from our experience with United Airlines to the customer service experience at WalMart to the very conversations we are having in our homes. Nonprofit leaders are not immune from this.

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Top Secret to Completing Projects: Balance ‘Done Enough’ with ‘Overdone’

Clairification

I’m a huge Seth Godin fan, always in awe of the plethora of wisdom he manages to pack into one pithy post. I save them up, building a collection I can draw upon for inspiration as life, personal and professional, pushes in. Recently I looked back at What’s in the box? The point of the post is to make us question our quest for perfection and all the needless worrying we put into imagining everything that can possibly go wrong.

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Good Fundraising Is Inconvenient!

Veritus Group

Are you ready to embrace inconvenience in the name of building authentic relationships with your donors and transforming your fundraising? The post Good Fundraising Is Inconvenient! appeared first on Veritus Group.

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Nonprofit Radio for June 26, 2023: Data Driven Storytelling

Tony Martignetti

Julia Campbell: Data Driven Storytelling Julia Campbell returns to share her thinking on retaining and engaging donors by creating and curating your best stories. She’s an author, trainer and speaker. This continues our coverage of the 2023 Nonprofit Technology Conference, hosted by NTEN. Also this week, we welcome Nonprofit Radio’s first announcer, Kate Martignetti!

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How to Create a Nonprofit Operating Budget

The Charity CFO

Whether you’re a new organization or an established one working to get its finances under better control, there are few more important things to get right than your nonprofit operating budget. It serves as the backbone of your nonprofit’s spending, fundraising, and much more. But if you need some help putting one together, you’re not alone.

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How Do Hospitals Manage and Protect Patient Data?

Nonprofit Marketing Insights by GlobalOwls

How Do Hospitals Manage and Protect Patient Data? Valuing the importance of safeguarding Patient Data and establishing the right protocols is a cornerstone of successful hospital management. Check out the tips. Tailor-made treatments and patient-specific care are the hallmarks of medicine’s modern successes. However, such an approach needs large quantities of highly sensitive data to be effective.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. Often, it’s obvious. The furnishings are a bit ragged. The space is cramped. The conditions are spartan. But it’s fine. All this just makes the great struggle faced by the heroic leaders more noble. Besides, one day that big gift will come in. One day, a passing wealthy donor will recognize their plight and write a million-dollar check!

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Power Over vs. Power TO — Finally, It’s A Recognized Thing

Fundraising Leadership

Issue 233 — June 26, 2023 I took a class in Tai Chi last weekend. The teacher started by describing the practice as “intentional movement.” Intentional movement is a useful framework for thinking about one’s own behavior as a leader and for interpreting or attempting to interpret the behavior of other leaders. Research for my 2010 book, No Excuses: 9 Ways Women Can Change How We Think About Power led me to distinguish between oppressive power over and generative power TO.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. Often, it’s obvious. The furnishings are a bit ragged. The space is cramped. The conditions are spartan. But it’s fine. All this just makes the great struggle faced by the heroic leaders more noble. Besides, one day that big gift will come in. One day, a passing wealthy donor will recognize their plight and write a million-dollar check!

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