June, 2022

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Utilize an Email Marketing Strategy to Drive More Donations

NonProfit PRO

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

Marketing 305
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An Onboarding Checklist for New Board Members

Joan Garry

Got new board members? Keep reading to learn everything you need to know to successfully onboard them — and download your free board orientation checklist! The post An Onboarding Checklist for New Board Members appeared first on Joan Garry Consulting.

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Newsletter: Why You Should Treat Partnerships Like a Stadium-Naming Opportunity ; The Fundraiser That’s a Punching Bag for Cause Marketing Critics ; 5 Ways Marketing Can Support Sales

Selfish Giving

?????? With the holiday ?? on Monday, I'm taking a vacation day next Wednesday. I'll be back in your inbox on Wednesday, July 13th. Have a great Fourth of July! ?????? Since it's difficult to tie many nonprofit/for-profit partnerships to an actual boost in sales for the corporate partner (we all struggle showing this, right?), do partnership teams need to focus on the more nebulous "branding" benefits of supporting a nonprofit event or cause?

Marketing 130
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Is Your Nonprofit Software Easy to Use?

Affnetz

Is Your Nonprofit Software Easy to Use? Donor Management & Engagement / By Mike Crum. Your nonprofit software is only as useful as it is easy to use. Definitely a ‘no-duh’ sentence, but we see way too many nonprofit leaders and staff struggling to just learn the basics of how to use their software. And even then, the software often doesn’t deliver the automation it should to help nonprofits scale their engagement, fundraising, and operations.

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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The State of Nonprofit Fundraising Today — 9 Top Fundraising Methods

Nonprofit Tech for Good

Nonprofit fundraising had been due an upgrade to catapult it into the modern era for a while. When the pandemic hit, that event finally came. Most charities had used the same tried-and-tested methods for decades (namely, galas and sponsored endeavors), but with new health and safety guidelines to contend with, this was no longer possible. Innovation was a “need right now” rather than a “maybe later,” and nonprofits were forced to join the twenty-first century — breeding all kinds of virtual solu

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Deadlines drive donations

Fundraising Coach

One of my favorite fundraising colleagues, John Donovan , once said, “Deadlines drive donations.” As we approach the end of June, this truth can help your fundraising efforts. Many nonprofits in North America end their fiscal year in June. The end of a fiscal year is a deadline. Chances are, there are people in your sphere of influence who’ve been meaning to donate.

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Before You Dissolve Your Nonprofit…

Joan Garry

Bills are piling up, team members are leaving for new opportunities, your board is questioning if the investment is even worth it… is it time to dissolve your nonprofit organization? Keep reading to find out. The post Before You Dissolve Your Nonprofit… appeared first on Joan Garry Consulting.

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Newsletter: 12 Stunning Things Partnership Teams Told Me Last Month ; Study: Companies Lie on How Much They Give to Causes? ; The Power of Handwritten Notes ??

Selfish Giving

Over the past month, I've spoken to multiple partnership teams and my eyes literally rolled into the back of my head ?? when they told me. ?? They began their prospect emails with "Dear Prospect." ?? It took them a month to thank a partner for renewing their partnership. ?? They never scheduled a time to discuss the impact of a partnership on them or the partner. ??

Children 130
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Is Your Nonprofit Software Easy to Use?

Affnetz

Is Your Nonprofit Software Easy to Use? Blogs / By Mike Crum. Your nonprofit software is only as useful as it is easy to use. Definitely a ‘no-duh’ sentence, but we see way too many nonprofit leaders and staff struggling to just learn the basics of how to use their software. And even then, the software often doesn’t deliver the automation it should to help nonprofits scale their engagement, fundraising, and operations.

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The Unsung Hero in Fundraising Campaigns Isn’t Raffles—It’s Sweepstakes!

Nonprofit Tech for Good

Controversial opinion: In many ways, sweepstakes are easier than raffles. . Sweepstakes aren’t just the domain of big, nationwide brands that can conduct far-reaching promotional giveaways. They can also be used by nonprofits large, small, and in between. Especially those who are unable to host raffles due to legalities. Why Sweepstakes Are a Great Option over Raffles.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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The Why and the How of Updating Your Nonprofit Bylaws

Get Fully Funded

When you started your organization, you drafted a set of nonprofit bylaws which are the rules spelling out how your new venture would operate and how your Board would govern it. Now, you are not so new anymore. Maybe you just celebrated your nonprofit’s second or third birthday. Or maybe your nonprofit has been around for years. Either way, you may find that the bylaws you created before you started raising money and running programs are probably outdated.

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Raise More By Segmenting Donor Data and Targeting Messaging

NonProfit PRO

Gauging success isn’t necessarily about comparing ourselves with others, but is instead characterized by the effort we make to improve over our own past performance. Fundraising to support the mission of nonprofits is no different.

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Is Servant Leadership the Right Approach for Nonprofit Leaders?

Joan Garry

Let’s talk about servant leadership — is it an oxymoron (like jumbo shrimp)? Is this approach the reason so many nonprofit leaders burn out? Keep reading to uncover the truth about this often debated approach to leadership. The post Is Servant Leadership the Right Approach for Nonprofit Leaders? appeared first on Joan Garry Consulting.

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Newsletter: Should Partnership Case Studies Include a Call to Action? ; Cause Marketing Contests Support ASPCA, USO ; How to Create a Smart Donor Survey ?

Selfish Giving

Here's a question I get a lot: "Joe, should we include a call-to-action (CTA) at the bottom of our partnership case studies?" A CTA is a directive that encourages the prospect to take a next step. "Schedule a call with a member of our partnership team" "Sign up for our corporate partnership newsletter" "Download this case study" I generally DON'T include a CTA when I write a case study because including one depends on how the client plans to share the case study.

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5 Principles to Help Guide your Donor Engagement & Fundraising?

Affnetz

5 Principles to Help Guide your Donor Engagement & Fundraising. Donor Management & Engagement / By Mike Crum. When talking about donor engagement and fundraising is essential to talk about mindset – not a donor’s mindset YOUR mindset. Whether you’re a board member, executive director or staff member seeking to engage donors and succeed in fundraising, your mindset is critical.

Energy 130
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Funding And Grant Resources For Nonprofits Serving The LGBTQ+ Community

Bloomerang

Pride Month is a great time to celebrate and reflect on the work activists and nonprofit organizations are doing to support the LGBTQ+ community. With that in mind, I wanted to share a list of funding and grant resources available for nonprofits serving that community. Grant Research Tip : As you search for funding opportunities, keep an eye on the grant application deadlines.

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An open grant report to MacKenzie Scott and Dan Jewett

Candid

To MacKenzie Scott and Dan Jewett, . It’s been one year since Candid received the email every nonprofit dreams of: confirmation of your $15 million grant. As requested, we are submitting this brief annual letter on our use of these funds. We have also elected to share it publicly in the spirit of transparency and mutual learning, as well as to illustrate the transformative potential of general operating support. .

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How to Know When It’s Time to Close Your Nonprofit

NonProfit PRO

The reality is that with more than 1.5 million nonprofits in the U.S., there's a lot of duplication. And donors are more selective, which means you must work twice as hard to give them a reason to provide you with their hard-earned money. Let’s explore six reasons why it’s time to close your nonprofit.

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We’re Halfway Through the Year. – Are You Meeting Your Goals So Far?

Ann Green

It’s hard to believe we’re halfway through 2022, isn’t it? The mid-point of the year is always a good time to see if you’re meeting your fundraising and communications goals. In this continuous time of uncertainty, your fundraising may be down. Yes, we’re seeing Inflation and a possible recession , but that doesn’t mean you should stop fundraising. Another important lesson from the pandemic – Never stop fundraising!

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Newsletter: If You Must Send a Cold Email, Do This ; 5 Ways to Secure Meetings with Top Prospects ; How to Improve Your Pitch, According to Hollywood

Selfish Giving

I don't recommend sending cold emails to prospective partners. I have a rule I've been teaching people during my coaching sessions that you shouldn't email a prospect unless you have. An overwhelming value proposition that must be shared (e.g. "The audience that attends my event is the perfect audience for your business." ) A personal connection or referral that can put you on the prospect's radar screen.

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Huge Ways a Pitch Deck Can Boost Your Monthly Sales

Nonprofit Marketing Insights by GlobalOwls

Huge Ways a Pitch Deck Can Boost Your Monthly Sales. Are you looking to shape your organization’s future? Start with writing a Strong Vision Statement for your Nonprofit. Check out our tips for writing a Strong Statement. A pitch deck is a presentation that outlines the most important aspects of your business and product. It’s typically used during an investor meeting or by entrepreneurs to attract new customers.

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Key Takeaways from AFP ICON 2022: The Ultimate Guide

Bloomerang

The energy and enthusiasm at AFP ICON 2022 was palpable. After two isolated years of the conference being virtual , everyone was excited to be back in person – even if transitioning from solitude to a crowd of thousands gave you some awkward middle-school-dance flashbacks. . Opening speaker Allyson Felix, the world’s great Olympian and most decorated U.S. runner in history, had the audience riveted in their chairs as she shared her story as a pregnant athlete leading a movement to protect female

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Engage, request, repeat: The proven formula for retaining donors

Candid

Donor retention is the measurement of how many donors continue giving to your nonprofit year after year. You can calculate this metric for your organization by dividing the number of donors who gave again this year by the total number of donors who gave last year. . Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support.

Retention 111
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Does Your Nonprofit Understand How to Market Itself?

NonProfit PRO

Nonprofits often complain about how they do splendid work in the community, but no one knows what they do. In the state of this current economy, the lack of marketing and advertising messages grows louder.

Marketing 278
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5 Best Practices for Building a Nonprofit Annual Operating Budget (with Template!)

Blue Avocado

There are as many forms of nonprofit budgets as there are forms of organizations. Unlike financial statements, which have some rules and guidelines according to accounting standards, the same level of industry-imposed standardization for budget documents and formats doesn’t really exist. While it’s true that the look of the budget should vary according to the […].

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7 Questions You Should Ask To Make Your Messaging More Inclusive

Mission Minded

Here are seven guiding questions to ensure your organization's messaging is as authentic, inclusive, and anti-racist as possible. The post 7 Questions You Should Ask To Make Your Messaging More Inclusive appeared first on Mission Minded.

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[Podcast] Building Public Support with Strategic Communication Campaigns with Houda Elyazgi

The Charity CFO

How intentional is your nonprofit with your communication plans? Is there a strategy behind the image your organization is presenting to the world? Houda Elyazgi joins A Modern Nonprofit to talk about building integrated and strategic communication campaigns to help build momentum and get public support for your most important initiatives. Houda Elyazgi is the Chief Client Officer at Saxum, an integrated digital agency obsessed for good.

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The Ultimate Guide to Year-End Giving for Nonprofits

Bloomerang

The year-end giving season is your nonprofit’s final push to meet and exceed your financial objectives before the start of next year. This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S. to submit tax-deductible gifts. 50% of nonprofits receive the majority of donations from October through December, so it’s critical that you have a plan in place to maximize your fundraising efforts during

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Getting from “no” to “yes” for climate justice

Candid

A philanthropy insider once shared during a presentation that foundations develop guidelines so they know to whom to say “no.” Though it sounded cynical and harsh, it also rang true. My years in the field have only served to reinforce the assertion, as I have witnessed the growing trend of foundations undergoing a strategic planning process, then narrowing their guidelines, followed by shifting to an “invitation only” process so they can handpick grantee partners that align with ever-narrowing p

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A Social Fundraising Evolution: Content Creators Influence Giving Behaviors

NonProfit PRO

There are new ways to engage supporters using Facebook and Instagram messenger, where supporters never leave the platform. Applying traditional cultivation and coaching methods via in-channel conversations, nonprofits are raising revenue, driving repeat action, and nurturing relationships with new supporters.

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Setting Organizational Goals: Does your team know what to do?

Blue Avocado

Do your employees know when they are doing a good job? If you were to ask your team what the most important thing the organization needs to accomplish this year, would you get consistent answers? When your organization’s managers write performance reviews, do they evaluate specific, mutually agreed-upon goals or do they write in generalities […].

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Why Values Need to be at the Heart of Your Brand

Mission Minded

Branding, when done well, should expose your deepest truths. Here are three elements that are key to nonprofit branding success. The post Why Values Need to be at the Heart of Your Brand appeared first on Mission Minded.

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How Your Nonprofit Can Keep Things Simple

Ann Green

Over the years I’ve realized the importance of keeping things simple. For some of us, the pandemic forced us to keep things simple since we were limited in what we could do, especially outside the house. I found pleasure in simple things such as taking a walk, reading, and doing yoga, all of which I continue to make time for, if I can. Keeping it simple doesn’t have to mean a bare-bones existence.

Food 95
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Major Donors: Who Are They and Where Do You Find Them?

Bloomerang

As a nonprofit fundraiser, you’ve probably heard some variation of the phrase, “treat every donor like a major donor.” While well-intentioned, this idea is very misleading. If you treat every donor like a major donor, you’d probably run out of team member time. Plus, not all of your supporters want to be wined and dined like a major donor. As an essential and integral part of your fundraising strategy, your major donors should feel valued by your organization. .

Activism 103
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The basics of building a nonprofit budget

Candid

Budgets can be one of the most intimidating aspects of grantseeking and nonprofit management, especially for new projects or organizations—most of us don’t have accounting degrees after all! The good news is that budgets aren’t as complicated as most people fear. Don’t know where to begin? Don’t worry, we’re here to help you get started. . What is a proposal project budget?