Sat.Sep 02, 2017 - Fri.Sep 08, 2017

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15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your Facebo

Marketing 166
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Ep230: Lowe's Raises $1.5 Million with In-Store Fundraiser, Will Renovate 50 Boys & Girls Clubs

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to James Frison , Director, Community Relations for Lowe's , about Renovation Across the Nation , an annual $2.5 million initiative where Lowe’s gives a $50,000 grant and hands-on support from employee volunteers to one Boys & Girls Club in each of the 50 states to refurbish the facility. This year, customers joined in on the effort by donating at Lowe’s store nationwide.

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12 Demographic & Technology Trends Changing the Nonprofit Sector Worldwide

Nonprofit Tech for Good

Rapid population growth and migration is dramatically changing societies and ecosystems worldwide and as this future unfolds nonprofits, NGOs, and charities will play a central role in safeguarding the world’s most vulnerable communities, the land upon which they live, and the wildlife that surrounds them. As the social conscience of globalization, the nonprofit sector needs to contemplate future challenges and adjust their programs accordingly – and to inspire the next generation to tackl

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How Will Hurricane Harvey Affect Year-End Giving?

The Agitator

In 2005 the devastation from Hurricanes Katrina and Rita triggered $6.5 billion in donations and pledges from individual citizens, foundations, and corporations, according to the 2007 Giving USA report, an annual snapshot of American philanthropy. Contributions hit $1 billion in three weeks, outpacing the charitable response to the September 11 th attacks and the 2004 Indian Ocean tsunami.

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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How to Develop a Social Media Strategy and Plan: 6 Essential Steps for Success [Webinar]

Pam Moore

Do you ever feel like you are spinning your wheels on the social web? Feel like you try to build a plan but something is just not working? Are you getting caught up in an endless web of randomness? Random acts of marketing? Random acts of Facebook? Random acts of live video? Random acts of Snaps, stories, quotes, tweets and visual marketing? . Are you doing all the latest tactics the experts tell you to do, yet your bank account is headed the wrong direction?

Marketing 162
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How Texas Businesses are Helping Hurricane Harvey Victims

Selfish Giving

Hurricane Harvey was a one-in-a-thousand-year rain event dumping nearly 25 trillion gallons of rainwater on the gulf coast. Most of the affected people were Texans, hearty and independent folk whose pride in their state leads them to take care of their own at a time like this. It is not surprising then to see how many Texas businesses have jumped at the chance to help support the many hurricane victims and evacuees: H-E-B grocery chain is giving customers the opportunity to donate by adding $1,

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10 Awesome [xyz] Ideas For Nonprofits

The Agitator

I enjoy speculating about email subject lines. If I added another word or two instead of [xyz] to the subject line of this email, do you think it would increase or decrease the open rate? However I’m already digressing. This isn’t a post about subject lines. But it is about how important the digital environment now is to nonprofit marketing and fundraising.

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6 Time-Saving Scheduling Tools Recommended by Fellow Nonprofits

Kivi's Nonprofit Communications Blog

Scheduling a meeting shouldn’t be hard. But all too often, it feels like: via GIPHY. The back-and-forth is enough to suck your soul dry. Thankfully, there are apps to improve the process. I’ve used a few of these myself, and recently asked fellow nonprofit professionals which apps they use to book appointments, office hours and team meetings. This is their short list.

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Appeal Letter Writing 101

Ann Green

September is here and you know that means. Yes, it’s year-end appeal season – the time many nonprofits rely on to raise a good chunk of their revenue. While your donors will be receiving a multitude of appeal letters, many organizations seem to go on autopilot and send a generic, boring appeal. You can make yours stand out by giving some thought to it.

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Could your volunteers solve most of your fundraising problems?

iMarketSmart

Volunteerism is the gateway drug leading to major giving and legacy gifts. Proof can be found in the 2016 U.S. Trust® Study of High Net Worth Philanthropy. The study is based on a survey of U.S. households with a net worth of $1 million or more (excluding the value of their primary home) and/or an annual household income of $200,000 or more. One interesting nugget I found in it is this: 49.7% of high net worth individuals volunteer.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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Disaster Giving

The Agitator

Yesterday Roger wrote about Hurricane Harvey and the tide of donations coming in, raising the question, how might this hugely generous response affect year-end giving for non-disaster-related nonprofits and charities. His post offers advice on doing the best you can — if you’re one of those other organizations — to stay in front of your donors and continue to win their support.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Penrose. Oakland, CA. Did you have a good week? Let’s end it the right way with some Mixed Links… Looking to add a little spark to your social media plans? Try these 4 Easy Ways to Take Social Media Marketing to the Next Level. But when you do, make sure you use these 12 Quick Editing Tips for Social Media Managers. Find out What Can We Learn From a Boosted Facebook Post with 545 Shares.

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Free and Low-Cost Nonprofit Accounting Tools

NonProfit Hub

When your nonprofit stays on the ball about adapting to new tools, it can work to achieve its mission. Part of this comes from good customer relationship management tools, but it can also include day-to-day operational things, like accounting and fundraising. . In order to complete its mission, a nonprofit has to have proper accounting practices, and what better way to help you with that than resources that are reliable, efficient and easy to use?

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The Donor Rubik’s Cube (Wants, Needs, and Interests) – Episode 9

iMarketSmart

Greg and Tim discuss donor wants, needs and interests on this episode of Engagement Fundraising. Learn how you as a fundraiser can identify what those are. The post The Donor Rubik’s Cube (Wants, Needs, and Interests) – Episode 9 appeared first on MarketSmart, LLC |.

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What Flood Waters Can’t Conceal

The Agitator

Like millions of folks a good deal of my attention over the past 10 days has focused on the rising waters and the flood of destruction and misery inflicted on the people and animals of Houston by Hurricane Harvey. As we await developments surrounding a potentially fresh disaster– Hurricane Irma now barreling toward the U.S. — I wanted to share some impressions from the week of the Houston storm.

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Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media

Kivi's Nonprofit Communications Blog

Are you… Tired of begging for media coverage? Wondering how to engage social media activists and citizen journalists? Or wanting more control over telling your own stories? The good news is you don’t have to rely on journalists to cover your nonprofit and hope they get your story right. In addition to that “Earned Media” you get from chasing after reporters, you can also focus on your “Paid Media” like advertising and “Owned Media” which includes y

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What’s Happening in September

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: September 7: Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media with Antionette Kerr. Learn the three types of media and how you can get better at each of them. Registration is $50 or free with an All-Access Pass. Learn More and Register.

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My New Engagement Fundraising Podcast: The reviews are in!

iMarketSmart

Whenever I do something new, I get a little nervous. “Will they like it? Will they “get” it? What if the New Jersey boy in me is too crass?” Those were my concerns before releasing my new podcast titled Engagement Fundraising (that’s the phrase I coined half a decade ago). Thankfully, the reviews have been terrific. So I hope you’ll check out the podcast and write a review too!