Sat.Apr 16, 2022 - Fri.Apr 22, 2022

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Expert Tips On Branding & Marketing Your Nonprofit

NonProfit PRO

In this edition, we take on nonprofit branding and marketing, and highlight the critical elements that all nonprofits need to know now. Expensive design, strategy, and marketing are no longer the norm. Nonprofits now have affordable, accessible resources available, and it is more important than ever to show up well to capture your share of voice. To learn more, check out the advice of the experts featured in this month's ZGIVE INSIDER magazine.

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Newsletter: Cut Through the Noise with 'Least-Crowded Inbox' Strategy ?? ; Krispy Kreme taps ‘Strategic Doughnut Reserve’ for a Cause ; Is It Time to Kill the Paragraph in Your Writing? ??

Selfish Giving

I got two great questions last week. ???? Regarding my post on case studies , several readers asked: "Should I put my case studies on my web site?" Yes! Last week, I pointed out that case studies help mostly in the middle and at the bottom of the sales funnel. However, when you post them on your web site they are now helping at the top of the funnel (i.e. the awareness stage) because the case studies are discoverable via Google search and by web site visitors.

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How Nonprofits Can Stay Compliant with Online Fundraising Laws in 2022

Nonprofit Tech for Good

Two years of pandemic fundraising have made online fundraising mainstream for most nonprofits. Online fundraising makes it simpler for your donors to give and easier for them to make recurring donations to support your mission. It also allows you to reach a greater number of supporters. As you take advantage of new opportunities to use online fundraising to grow and engage your donor community, make sure that you know what you need to know to be compliant. .

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Five Big Trends in 2022 for Nonprofit Social Media

Kivi's Nonprofit Communications Blog

Earlier today, we presented a new webinar on the big social media trends that are most important for nonprofit communicators to see and embrace. Here are those five trends. 1. Video or Flipbook Content (Carousels and Stories) as the Primary Format. Across all social media (not just nonprofits), the most engaging type of content is short-form video. In many cases, that video is someone speaking directly to the camera.

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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Why Children’s & Junior Executive Boards Are Key for Mission-Driven Organizations

NonProfit PRO

In a non-profit world of “adult” decisions, annual reporting, grant writing, event planning, and myriad other tasks, how does an organization stay rooted in the purity of a child’s vision? By creating a children’s and junior executive board, a group of young leaders dedicated to maintaining the focus of forward action.

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Leann Malone: Working in Nonprofits is a Calling

Blue Avocado

Leann Malone, the Executive Director of Lancaster County First Steps, talks to Blue Avocado about strong business acumen, retaining qualified staff, and keeping the eye on the bottom line. BA: What advice do you have for a young person considering working in the nonprofit sector? LM: If you’re serious about it, working in nonprofits is […]. The post Leann Malone: Working in Nonprofits is a Calling appeared first on Blue Avocado.

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Two years later: how our fundraising strategy changed overnight 

Candid

It’s been just over two years since the world shut down on March 13, 2020. Looking back, I vividly remember how it felt when life was put on pause and in-person activity was not an option. Adding another layer of fear and uncertainty was the fact that our organization, Lucky Orphans Horse Rescue (LOHR), largely depended on in-person events to survive.

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Important Dates with Strategies to Steward Donors

NonProfit PRO

Your fundraising success starts by putting your annual fundraising campaign(s) calendar together. It can be really fun to identify the key dates and event timelines that you will build out to help you reach your nonprofit’s revenue goals. But.then what? What else can you do during the rest of the year?

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Top 5 Nonprofit Financial Red Flags According to a CPA

The Charity CFO

As a CPA working exclusively with nonprofits and a former nonprofit auditor, I’ve looked at thousands of nonprofit financial statements over the past 10 years. Looking at that many balance sheets, you start to identify trends. And while some issues are evident to anyone, others only stand out once you know what to look for. Over the years, I’ve identified a set of 5 nonprofit financial red flags that are fairly common and almost always lead to trouble sooner or later.

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Cybersecurity: 5 Ways to Better Protect Your Nonprofit Data

The Volunteer Hub

Without cybersecurity policies and protocols in place, your nonprofit is more vulnerable to data breaches. It is crucial to protect your data and the constituents that provide it. According to a cybersecurity survey conducted by Microsoft, 60% of nonprofit respondents do not know of or do not have a digital data policy for handling cybersecurity risks and protecting data.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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How Often Should You Post on Social Media

Kivi's Nonprofit Communications Blog

Ahead of Thursday’s BRAND NEW webinar on Social Media Trends for Nonprofit Communicators in 2022 , I did some research on “best practices” for how often your nonprofit should communicate on social media. This is how often experts say you should post on the major social media platforms: Facebook. Post between 1 and 2 times a day. Brands average 5.5 posts per week.

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4 Tips For a Strong CEO and Board Chair Partnership

NonProfit PRO

It's well known that having a strong, trusting relationship where both the CEO and Board Chair work in partnership, is beneficial to leading an organization. Yet, it remains one of the trickiest dynamics. Here are four tips that can improve this partnership.

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3 Simple Yet Critical Shifts You Must Make To Truly Scale Your Revenue & Impact – WITHOUT Overwhelm or Burnout

Bloomerang

The post 3 Simple Yet Critical Shifts You Must Make To Truly Scale Your Revenue & Impact – WITHOUT Overwhelm or Burnout appeared first on Bloomerang.

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Ask Rita: An Employee Isn’t Holding Up Their End of the ADA Interactive Process—What Do I Do?

Blue Avocado

Dear Rita, Thank you for your recent answers to my questions about when I am supposed to initiate the ADA interactive process with my employee who was having performance and productions process. Now, I have some questions about the other end of the process. The employee started to miss work and at one point, decided […]. The post Ask Rita: An Employee Isn’t Holding Up Their End of the ADA Interactive Process—What Do I Do?

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Top Productivity Tools for New Nonprofits

Foundation Group

The post Top Productivity Tools for New Nonprofits appeared first on Foundation Group®.

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‘Peopling’ Avoidance Creates Back-to-Work Issues

NonProfit PRO

Turnkey runs many peer experience sharing groups for C-Suite social good executives. In those private rooms, leadership talks about struggles with workforce issues regarding where and how people work. Here’s what we’ve heard.

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How to Find and Attract Corporate Partners for Your Nonprofit

Get Fully Funded

The vast majority of financial support for the vast majority of nonprofit organizations comes from individual donors. In 2020, individual donations totaled $324 billion – whereas corporate giving was only 4% of this total. So why should nonprofit spend time attracting corporate partners? Here are 6 significant ways companies can support your organization: Credibility: when individual donors see companies supporting you, that raises your credibility and connection to the community.

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Mixed Links for Nonprofit Communicators – April 22, 2022

Kivi's Nonprofit Communications Blog

Disney’s Boardwalk. Happy Friday everyone! We’re going to end the week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have TikTok news, other social media research, toxic board members, and 4-day workweeks. It’s time for Mixed Links… TikTok Is Exploring Stories & Long Videos: Will Marketers Even Care?

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Focus on What Donors Want to Hear

Caring Truth-Teller

I understand the desire to tell donors lots of information. You want to communicate all kinds of details about the important work you’re doing, ways they can give, dates for events, that you’re on social media. I get it! Unfortunately, talking about yourself over and over is NOT an effective method for engaging donors. People are busy. So, I say get to the heart of your message quickly.

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FREE Template: Hybrid Event Planning

NonProfit PRO

Reach and engage more supporters by planning the perfect hybrid event. This free template lays out a timeline of what steps to take in the months, weeks, and days leading up to and following your next event. Use it to help your team visualize how much work needs to be done and what should be prioritized to ensure everything goes off without a hitch.

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Everything You Need to Know about Medical Bankruptcy

Nonprofit Marketing Insights by GlobalOwls

Everything You Need to Know about Medical Bankruptcy. Here is everything you should know about medical bankruptcy so you can better decide if filing bankruptcy is the best option. Did you know as high as 62% of bankruptcies are due to medical debt? When filing for bankruptcy, the court will ask you to write a list of your debts. While debts mainly include credit card loans, utility bills, and personal loans, it also includes medical expenses in most cases.

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Three Strong Nonprofit Brands That Stand Out and What Your Organization Can Learn from Each

Mission Minded

Here are three standout nonprofit brands and the lessions you can learn from each to strenthen your own organization's brand. The post <strong>Three Strong Nonprofit Brands That Stand Out and What Your Organization Can Learn from Each</strong> appeared first on Mission Minded.

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Your Path to Nonprofit Leadership (Interview with Dr. Patton McDowell)

Nonprofit Productive

In this new video , I had the pleasure of interviewing one of the industry leaders in nonprofit leadership: Dr. Patton McDowell of PMA Consulting. Patton’s new book, Your Path to Nonprofit Leadership: Seven Keys to Advancing Your Career in the Philanthropic Center is one of the my favorites in 2022. Patton will help you be intentional about your current role in nonprofit leadership.

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The NonProfit Voice Ep 61: Improve Fleet Safety and Limit Liability with GPS Telematics

NonProfit PRO

In this episode of The NonProfit Voice, Amanda Cole, editor-in-chief of NonProfit PRO, is joined by Lucas Carvalho vice president of corporate resources for BAMSI, and Gabriel Bergeron, Northeast regional manager for risk management services at Philadelphia Insurance Companies.

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5 Things You Should Keep In Mind Before Buying A T-Shirt

Nonprofit Marketing Insights by GlobalOwls

5 Things You Should Keep In Mind Before Buying A T-Shirt. A t-shirt is one of the great ways to convey a message, a style by putting your cloth or brand in front of the audience. One of the easiest ways to start making a purchase is to look after various aspects of that particular type of cloth or brand. Regardless of the time, when winters are actually coming to an end.

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501(c)(3) Donation Rules: The Ultimate Guide

The Charity CFO

Donations are the lifeline of any nonprofit organization. While some nonprofits depend more on government contracts or foundations, many rely on donations from individuals as their primary funding source. One essential tool that you can use in your nonprofit is donation tracking software that can help you keep track of incoming gifts. Software helps ensure transparency and accuracy in keeping financial records and tracking restricted funds , crucial in maintaining your nonprofit. .

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Blog Sign Up

Bloomerang

————. The post Blog Sign Up appeared first on Bloomerang.

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Omaze Welcomes Former Pinterest and Google Exec, Scott Coleman, as New President

NonProfit PRO

Scott Coleman is joining Omaze as president. In this new role, Coleman will focus on platform development, scaling global operations, and driving revenue growth.

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Digital Marketing for Higher Education: the Basic

Nonprofit Marketing Insights by GlobalOwls

Digital Marketing for Higher Education: the Basic. Digital marketing for higher education has brought about a significant change in how and where we advertise. Check out the basics below. As the way people communicate and the sources they get informed from have changed, so has the way that higher education institutions should address this newly emerging pool of prospective students.

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How to create exceptional volunteer opportunities

Care2

As a volunteer coordinator, you know how important volunteers are for helping your organization complete critical daily tasks and projects. At the same time, you understand the challenges of keeping volunteers engaged.

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Blog Feature

Bloomerang

————. The post Blog Feature appeared first on Bloomerang.

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The Rights and Wrongs of Donor Engagement

NonProfit PRO

You may continually think about strategy with your donors, but have you researched their rights? If you know a donor’s rights, do you follow these rights on an ongoing basis?

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What Do You Get When You Enroll In A Detox Center?

Nonprofit Marketing Insights by GlobalOwls

What Do You Get When You Enroll In A Detox Center? A detox center is a place where people can go to overcome a problem such as a drug addiction, alcohol abuse, or food and chemical drug withdrawal. The facilities typically provide residential care that includes holistic programs that vary in course length. The services offered by the innovodetox centers can vary widely depending on the patient, but most offer detoxification, rehabilitation, and support groups. .

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10 Places You Won’t Find Donors for Your Nonprofit

Get Fully Funded

If you’re working hard trying to find donors for your nonprofit, well done! Regularly adding new donors is how you grow your donor base, and a big, loyal donor base is a foundation for success. But if you’re new to the world of new donor acquisition, it can seem daunting. Where do you start to find new donors for your nonprofit? Who should you target?

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How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More

iMarketSmart

Teen Talk Barbie famously stated, “Math is hard.”[1] This may be particularly true in fundraising. Giving is motivated by social emotion. Triggering math, logic, error-detection thoughts can hurt. It can block social emotion. But we can’t simply ignore math. Why not? Because giving doesn’t come just from motivation. It comes from the intersection of motivation and cost.