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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The first law of sustainable giving in nature is this: Giving must be seen by partners who are able and willing to reciprocate. Participants each get money. They are motivational. It actually reduces the charitable behavior.[23] 24] When giving appears motivated by benefits, it loses its value as a signal.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The first law of sustainable giving in nature is this: Giving must be seen by partners who are able and willing to reciprocate. Participants each get money. They are motivational. It actually reduces the charitable behavior.[23] 24] When giving appears motivated by benefits, it loses its value as a signal.

Values 52
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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

These establish motivation from the main character’s original identity. Without this, even a catastrophic threat won’t motivate action. To motivate dramatic action, the problem must be disruptive. Otherwise, it won’t motivate action. The narrative arc. Story moves through a narrative arc. The inciting incident.

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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

If there was a seminar at the Law School, we would invite them to that. He gives advice and participates.) Game theory: Able to reciprocate Giving in the primal game has an unbreakable law: Giving must be seen by partners who are able and willing to reciprocate. This helps motivate sales requests. He receives socially. (He