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Why AI and Machine Learning Fail to Help Fundraisers Build ‘QUALIFIED’ Major Donor Portfolios (or Caseloads)

iMarketSmart

However, if you are not engaging your supporters with a donor-driven system that collects qualitative data , AI cannot know why a donor cares about your mission. It cannot know the values that drive a person to give or participate as a volunteer. These are the foundations of donor motivation.

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4 Tips to Find the Right Audience for Your Nonprofit’s Event

Nonprofit Megaphone

Answer: Knowing your audience and targeting the right people to attend your fundraising event is the first step to donor engagement. This means not only knowing the needs, passions, and motivations of your donors, but also matching them to the needs, program, and format of your event. Explain How To Participate.

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Donor-Centric or Faux Donor-Centric? Check the Plumbing.

The Agitator

Here at The Agitator we’re far from blameless when it comes to ignoring or undervaluing the plumbing in the house of donor care. We “exalt” the “philosophers” by reviewing books on how best to communicate with donors…we attempt to cover the latest research on donor motivation…we deal with important issues like donor identity and preference.

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Donor Stewardship: Expert Tips to Build Strong Relationships

Bloomerang

Follow up with each donor by sending messages that describe how their donation is being used and the impact it’s having. In these messages, you should invite donors to continue engaging with your mission in other ways. You can do this by encouraging them to participate in a volunteer opportunity or attend one of your events.

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Peer-to-Peer Fundraisers: Don’t Run. Dash!

The Agitator

That’s because authors Katrina VanHuss and Otis Fulton provide a fascinating, road-tested tour of donor motivation, donor recognition and donor incentives—good and bad—and the behavioral science principles that undergird them. And you can order Donor Dash right here. PLUS…this one a hell of a fun read.

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Raising Extra Billions By Changing The Rules

The Agitator

Its organizers — Giles Pegram, CBE, a leading European fundraising thinker and consummate hands-on practitioner, and Dr. Adrian Sargeant, a leading authority on donor motivation and loyalty — have assembled an all-star cast of hands-on specialists with the skill, experience and guts to set the change process in motion.

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Agitator Cliff Notes: “Hacking Marketing”

The Agitator

From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. This asks what is the donor hiring your nonprofit to do at an emotional level ? As you can tell, there’s plenty of meat on these bones. And are you doing it for them?