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[Guest Post] The Diagram of Ethical Storytelling Excellence

Fundraising Coach

What” compels donors to give cannot be reduced to a dirty tear-streaked face, or stories of profound hardship. Trying to measure donor motivations in A/B marketing tests is challenging and we are often not able to draw concrete conclusions as to why some campaigns were marginally more successful than others.

Ethics 86
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4 Tips to Find the Right Audience for Your Nonprofit’s Event

Nonprofit Megaphone

Ask yourself why donors would want to attend. To find the right event and audience, it’s important that you understand (and then align) both your donorsmotivations and your fundraising goals. Create a contact strategy. Start by asking yourself a truly humbling question: “Why would someone want to attend my event?”. Phone call.

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The 4-step guide to turning one-time event participants into lasting donors

Nonprofit Marketing Blog

Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Treat event donors the same say you would treat a friend of a friend.

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The 4-step guide to turning one-time event participants into lasting donors

Nonprofit Marketing Blog

Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Treat event donors the same say you would treat a friend of a friend.

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How to build deeper connections with your donors using surveys

iMarketSmart

The researchers explained, “nonprofit organizations are condemned more drastically for using a deceptive recruitment technique than are for-profit organizations.” His focus is on accurately uncovering “deeper constructs” of donor motivation. But it dramatically decreased the morality rating of nonprofit organizations.

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Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Bloomerang

Be sure to incorporate appreciation into the calls-to-action as you’re working with recurring donors to encourage them to volunteer. You might offer to meet after the volunteer experience for a happy hour or work appreciation into your recruitment messaging. Exclusive Event Opportunities.

Retention 133
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Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Bloomerang

Be sure to incorporate appreciation into the calls-to-action as you’re working with recurring donors to encourage them to volunteer. You might offer to meet after the volunteer experience for a happy hour or work appreciation into your recruitment messaging. Exclusive Event Opportunities.

Retention 133