Tweeting through uncertainty: Candid’s approach to nonprofit Twitter
Candid
NOVEMBER 10, 2022
Since Twitter’s new ownership took over in late October, the social media platform has experienced a significant decline in its userbase—a loss of over 1.3 million active users in one week. Candid’s Twitter account alone has lost over 1,000 followers in the same period, and we expect to see this negative trend continue. Additionally, rumors about paywalls , increases in hate speech , and chaos around the new paid verifications , have led to a lot of uncertainty, frustration, and confusion.
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