Wed.May 11, 2022

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How to Achieve Multicultural Marketing at Your Nonprofit

NonProfit PRO

One of the significant benefits of multicultural marketing is that it’s simply the right thing to do. However, it can also help you increase brand awareness and help your nonprofit better fulfill its mission. People want to associate with brands and organizations that align with their societal values more than ever.

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How to Boost Your SEO in 5 Steps

Nonprofit Marketing Insights by GlobalOwls

How to Boost Your SEO in 5 Steps. Ready to take your business to the next level? See how you can boost your SEO with these 5 tips. Search engine optimization, or SEO, promotes the visibility of your website to generate organic traffic and leads. The process of improving your rankings for highly relevant keywords can take several weeks and months, and though you may experience continuing fluctuations in your company’s metrics, you should see steady growth as you increase your investment in digita

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The NonProfit Voice Ep #63: How Pan-Mass Challenge Is Gearing Up for a Brand New Fundraising Event to Further Its Mission

NonProfit PRO

In this episode of The NonProfit Voice, Amanda Cole, editor-in-chief of NonProfit PRO, is joined by Jarrett Collins, president of Pan-Mass Challenge, a bike-a-thon that benefits the Dana-Farber Cancer Institute.

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The 4 Types of Legacy Gift Asks (Solicitations)

iMarketSmart

Death isn’t a fun topic of conversation. Asking for a legacy gift can feel like you’re curious about when the donor is going to die, and most people prefer not to go there. But we have to go there. Death is the one thing that is inevitable about life. And when a person with even moderate wealth dies, something must happen to their money. Of course most people do want a say in what happens to it, which is why they write estate plans.

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How to Fundraise from Gen X in 2022

NonProfit PRO

Gen X gives more than 23% of all charitable dollars, but they’re often forgotten in between the large Baby Boomer and Millennial generations. Join FreeWill’s Co-CEO, Patrick Schmitt, on May 24th at 12pm ET for a free webinar on the trends and motivations shaping Gen X donors, as well as strategies for successfully fundraising from this group in 2022.

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Newsletter: Shocking & Sad News (But Not Serious) ; Charity Partners with Garden Centers to Promote Safe Sex ; Why Your Nonprofit Needs to Get ‘Grief-Smart’

Selfish Giving

??? Three things this week. ?? Join me and Accelerist CEO Brittany 'Brit-Bit' Hill ??????? Tomorrow, May 12th @ 3pm EDT for the unveiling of the very latest research on giving at the register (aka Point-of-Sale fundraising). ?? Economic issues. Brittany will unpack how economic factors like inflation and interest rate spikes will influence POS giving through the rest of the year. ??

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Twilio Research Finds Nonprofits Outpace Private Sector in Digital Engagement Adoption

NonProfit PRO

Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, published new research that explores how digital engagement is reshaping the way nonprofit organizations deliver services.