How to Tell Real Stories About Impact
Stanford Social Innovation Review
SEPTEMBER 21, 2023
By Annie Neimand Organizations want to tell stories about their impact to ensure people understand what they do, why they do it, and why they should continue to be funded to do it. But most organizations do not tell stories with a beginning, middle, and end, with conflict and resolution, or with characters and settings. These are fundamental narrative elements for sharing compelling stories, and yet on their websites or annual reports, organizations tend to share vignettes and profiles, not stor
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