Engage, request, repeat: The proven formula for retaining donors
Candid
JUNE 28, 2022
Donor retention is the measurement of how many donors continue giving to your nonprofit year after year. You can calculate this metric for your organization by dividing the number of donors who gave again this year by the total number of donors who gave last year. . Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support.
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