Wed.Oct 12, 2022

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Best Ways to Reach Out to a Prospective Partner ; Does Your Partnership Team Need a Name? ; Why Your Marketing Needs to be Irrational

Selfish Giving

Last week I got a question from a reader about the best ways to reach out to a prospective partner. Here you go. ?? Do your research. The first thing to do is to confirm that the company is indeed a good prospect. Next, I apply this rule: Do not reach out to a prospect unless you (1) have an referral from someone they know (e.g. "Joe Waters suggested I contact you.") or (2) an OVP (overwhelming value proposition) for them that makes the opportunity too good to miss and you had to call them. ??

Marketing 130
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8 Grant Research Tools for Nonprofits

Nonprofit Tech for Good

According to the Giving USA 2022 Report , giving by foundations to nonprofit organizations grew by 3.4% in 2021 to $90.88 billion. Foundation grants now represent 19% of total giving to nonprofits – the largest share on record. The websites listed below can help your nonprofit search and apply for grant funding. If you need training in grant writing, a good place to start is with this free Introduction to Proposal Writing course and the best-selling book, How to Write a Grant. 1.

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Five ways to level up your GivingTuesday campaign

Candid

As we shift into the last quarter of the year, many nonprofit organizations are thinking about Thanksgiving and Christmas, but campaign that should not go unnoticed is GivingTuesday. GivingTuesday is a “global generosity movement unleashing the power of radical generosity” that began in 2012. The idea on this day is to deviate from the consumer mindset driven by Black Friday and Cyber Monday, and to instead support charitable giving and volunteerism.

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The Making of An Executive Director

The Charity CFO

In most industries, you work your way up through the ranks, learning from those who came before you. But in nonprofits, it doesn’t always work that way. A founder can often find themselves sitting in the Executive Director’s chair without any prior management experience, or even an idea of how the organization needs to run. And that’s the experience that Miki Reynolds had when she took over the reins of her organization, Grid 10.

Finance 98
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The NonProfit Voice Ep 70: Maximize Fundraising With the Right Messaging Mindset

NonProfit PRO

Jacqueline House, Safe Children Coalition’s vice president of communications and community engagement,and Tracy Vanderneck, president of Phil-Com, join The NonProfit Voice to share the keys to nonprofit messaging.

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Seven Nonprofit Core Values Examples

Prosper Strategies

Nonprofit core values get a bad rap in the strategic planning world. While most nonprofit people dive into mission, vision and identity development with excitement and inspiration, core value development seems to elicit apathy at best. Maybe it’s flashbacks to the generic values posters of the 80s, or maybe it’s just the fact that you’ve […]. The post Seven Nonprofit Core Values Examples appeared first on Prosper Strategies.

Values 69
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Are You Ready to Cross the Finish Line?

NonProfit PRO

Giving Tuesday is around the corner and you know what that means, it's year-end giving season! With over 30% of your total donations coming in between now and December 31 and 10% coming in during the last 3 days of the year, a year-end giving campaign is crucial to reaching your revenue goals. Download this FREE Ultimate Year-End Giving Checklist and start planning your campaign!

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Inclusivity Calls for More General Operating Support Grants

NonProfit PRO

Advocates for general operating support grants say they allow nonprofits to focus on what they do best in a market-based system designed for money to flow to those who are the best at what they do. The idea is to return to market principles. Let leaders focus on what they do best and be more inclusive in grant-making.

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Using Research to Raise More Money

Kivi's Nonprofit Communications Blog

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. But there is a science behind doing this well. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. When data drives our decisions we get better results – and our causes benefit.

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Endaoment Launches New Platform Update

NonProfit PRO

Endaoment announced the launch of the second iteration of its fundraising protocol, introducing a variety of new features and systemic changes.

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4 Qualities Every Donor Stewardship Story Must Have

The Storytelling Nonprofit

There are a lot of uses for stories in fundraising programs. We can use stories as a part of fundraising asks, donor communications, and donor stewardship. Using stories in donor stewardship is great for a number of reasons. As we know from the book “Donor Centered Fundraising” from Penelope Burk , donors want to know how their gift was used and what impact that gift had.

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fundraising goals for nonprofit

Affnetz

How to Set a Nonprofit Fundraising Goal. Blogs / By Mike Crum. How do you set fundraising goals for your Nonprofit? Do you simply try to raise 10% more than last year? Or, do you worry you might set a goal is not attainable or based in reality? Or, perhaps you feel like you can raise significantly more that last year, but you’re not sure just how much more.

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In 2022, There’s No Excuse NOT to Have a Mid-Level Program

Veritus Group

Ten years ago, it was unheard of for non-profits to have a mid-level program. Now mid-level is an expected strategy in fundraising. The post In 2022, There’s No Excuse NOT to Have a Mid-Level Program appeared first on Veritus Group.

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Case Management Solutions for Large Nonprofits

NonProfit PRO

Customization, data security, integration with existing systems — These are all ways that Apricot is best suited to support your organization’s needs. With best-in-class reporting capabilities that allow you to track and share your impact with funders, Apricot empowers organizations to serve more clients more effectively by saving time on the backend.

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Factors To Keep In Mind While Becoming Firefighter

Nonprofit Marketing Insights by GlobalOwls

Factors To Keep In Mind While Becoming Firefighter. Are you thinking about becoming a firefighter? Here are a couple of factors to keep in mind before pursuing your dream. There are many considerations and factors to keep in mind while becoming a firefighter. One of these is the requirement for certification. Certification helps give aspiring firefighters a leg up on the competition by providing them with further training, allowing them to progress to a higher rank with greater ease. .

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What Are Net Assets?

The Charity CFO

Since nonprofit organizations don’t profit from the money they make , the accounting processes for nonprofits look somewhat different than for-profit companies. And one of the key differences is that nonprofits talk about net assets rather than net income or equity. Net assets aren’t a complex topic to understand. It’s mostly a difference in terminology in nonprofit accounting vs. for-profit accounting.

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Overcoming the Myth of Separateness

Stanford Social Innovation Review

By Dar Vanderbeck. “ Love and justice are not two. without inner change, there can be no outer change; without collective change, no change matters. ” —Reverend angel Kyodo williams. As a professor at Princeton in 1949, Albert Einstein reflected on the place of human beings in the universe. In correspondence with a rabbi, he wrote that due to our limitations in our ability to experience the universe, our species is prone to a fundamental misunderstanding about our place in it.

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Thursday Thoughts | Stewarding Donors with Non-Donation Asks

EveryAction

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Check out our last installment here ! Year-end can be understandably very focused on fundraising, but given the importance of strong donor stewardship and high inflation that may place donating out of reach for some supporters, many nonprofits are curious abou

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Diversify Your Year-End Campaigns: How To Be Mindful And Inclusive Of Cultural Traditions

Bloomerang

For the majority of nonprofits the last quarter of the year makes the majority of the year’s revenue. Why is this? Outside of tax incentive deadlines, it’s fair to conclude that the fourth quarter is the season most of us choose to give. It’s a time when we’re encouraged to think of others and those enduring the hardships of life in a world which gets physically and mentally more testing.

Culture 107
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Why Tax Deductions for Major Gifts Matter to Wealthy Donors

iMarketSmart

A basic marketing precept is to “know your audience.”. As a major gifts officer or fundraiser, your audience is wealthy donors. How well do you understand them? Part of understanding them is to consider why tax deductions make such a difference in their decision to give a major gift. Let’s take a brief look at wealthy donors, why they give large gifts, and how tax deductions play into that decision.

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7 Ways to Make Your Manufacturing Greener

Nonprofit Marketing Insights by GlobalOwls

7 Ways to Make Your Manufacturing Greener. Are you looking to make your manufacturing greener? That is great! To help you out, we’ve listed 7 tips to help you achieve your goal. Today, many industries are modernizing their operations to minimize their environmental impact. Thus, the Valio concern announced the Towards Carbon Neutral milk chain program: the carbon footprint of raw milk supplied from Finnish farms should be reduced to zero by 2050.

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Different Types Of Backlinks Every SEO Expert Should Know

Nonprofit Marketing Insights by GlobalOwls

Different Types Of Backlinks Every SEO Expert Should Know. Are you looking to boost your SEO? Backlinks help a lot in improving your rankings. But what types of backlinks exist and which should you avoid? Backlinks are one of the most essential (if not THE most important) criteria in determining how webpages rank in the results pages of search engines.

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Negative Impact of Computer Plastic on the Environment

Nonprofit Marketing Insights by GlobalOwls

Negative Impact of Computer Plastic on the Environment. Do you know how much of a computer is made out of plastics? Do you know how that impacts the environment? Check out this article to learn more. Active computerization testifies to scientific and technical progress, and at the same time, the computer remains the main factor in the degradation and destruction of the biosphere.