Pay Attention to Your Donor Retention
Ann Green
MARCH 14, 2023
Donor retention continues to be a problem for nonprofit organizations. Many organizations spend a lot of time and energy on acquiring donors, concentrating more on volume, and don’t seem to be concerned that they’re churning through different donors year after year. Acquiring new donors is more expensive than keeping the ones you already have, so it’s important for you to keep track of your retention rate. There are many reasons donors don’t give again. Some you can’t control, but many you can.
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