Thu.Mar 31, 2022

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3 Steps to Create the Ultimate Donor Retention Plan

NonProfit PRO

Retaining donors is difficult and retaining a significant number of donors is rare among nonprofits. However, effective donor retention is possible with a retention plan that takes into account why your donors give to your nonprofit, works to build personal connections and gives donors the flexibility they need to continue giving to your organization. .

Retention 117
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Challenges Nonprofit Communications Directors Manage Daily [Air Travel Metaphor]

Kivi's Nonprofit Communications Blog

Earlier this week, I described the air travel metaphor for nonprofit communications and marketing I have been using with coaching clients. As a refresher, here are the basic ideas: Programs and Departments = Airlines. Campaigns, Events, Projects = Airplanes. Specific Communication Needs, Messaging, Creative, etc. = Passengers. Comms Team and Workflows = Airport.

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Nonprofits Should Make Donating Easier Amid Cost of Giving Crisis

NonProfit PRO

Just like you and I are experiencing with food prices, gas prices and other prices going up, we’re not alone in that trend. And, as fundraisers, we should be concerned about the impact on giving.

Food 111
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Don’t get fooled by metrics without context

iMarketSmart

No one cares how much money you’ve raised. Displaying how much money you’ve raised on your website, on your LinkedIn, on your resume, or anywhere else without context is a COMPLETELY UNHELPFUL METRIC. Let me explain…. If an average car salesman sells 10 cars a month, valued at $30,000/car they did $3.6 Million in sales. WOW! Problem is they might only make $60-$100k off of those sales.

Values 52
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SmartSimple Adopts Universal Nonprofit Impact Registry

NonProfit PRO

The Impact Genome Project and SmartSimple announced that SmartSimple will be the first cloud software platform to integrate the Impact Genome, a universal nonprofit impact registry.

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Data Recovery Planning: The First Step for Your Enterprise

Nonprofit Marketing Insights by GlobalOwls

Data Recovery Planning: The First Step for Your Enterprise. The reconstruction and hardening of data can be costly and complex. Let’s review the options available for reaching a result at a reasonable cost. Data recovery planning is an essential process for enterprises of any size, whether recovering from a hard drive failure or even looking to augment your current corporate data backup.

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Using data to make transgender people visible

Candid

About seven years ago, I attended a lecture by American actress and transgender advocate, Laverne Cox. She was smart and hilarious and fierce in her kindness. She shared stories about her life and recommendations for how to support transgender communities. One of the things that stuck with me (researcher that I am) was her call to include transgender information as a separate question on demographic data collection efforts.