Tue.Oct 25, 2022

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4 Unique Call-to-Actions to Test on Your Nonprofit’s Website

Nonprofit Tech for Good

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 to secure a lead [i.e., capture an email address] through digital advertising. Most small and medium-sized nonprofits can’t afford to experiment with digital advertising for lead generation, but there are other means of securing new leads for a fraction of the cost – namely, your nonprofit’s website empowered with any of the following unique call-to-actions (CTAs). 1) Top bar opt-ins and links.

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How (and Why) to Attract Gen Xers and Baby Boomers for Year-End Giving

NonProfit PRO

While the younger generations make sense for brand awareness, the older generations make sense for high-level gifts. So, it's time for a strategy update if you're struggling to attract Gen Xers or boomers as donors or have been ignoring them. Here are four ways to target these groups.

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Building Stakeholder Feedback Into Nonprofit Strategy

Prosper Strategies

Learn the value of incorporating stakeholder feedback throughout the strategy development process and how to do it at your nonprofit. The post Building Stakeholder Feedback Into Nonprofit Strategy appeared first on Prosper Strategies.

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Inflation Demands Fundraisers Intelligently Rationalize Direct Mail Volumes

NonProfit PRO

Fundraising is facing its most significant threat in years thanks to inflation. Given the impact of direct mail on the donor, it’s more important than ever to secure a new level of insight and operating discipline. Here are two critical decisions your nonprofit should discuss regarding direct mail.

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5 Most Important Nonprofit Investment Statistics in 2022

Top Nonprofits

As a nonprofit, your attention is likely focused on doing everything you can to serve your beneficiaries’ needs. Unfortunately, that often means that finances fall to the wayside, putting your altruistic efforts in jeopardy. Approximately 38% of nonprofit organizations are at risk of shutting their doors due to pandemic-related financial strain. As a result, it is crucial not only that you invest your operating and capital reserve funds, but also that you stay abreast of current investment and f

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Nonprofit Tech Company boodleAI Launches boodle it! Button Integration

NonProfit PRO

boodleAI announced the launch of boodle it!, the only free nonprofit platform integration to deliver insights, new prospects, and advertising tools at the touch of a button to any nonprofit platform customer.

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How to Craft the Perfect Nonprofit Reimbursement Policy

Donorbox Nonprofit

Can a nonprofit reimburse expenses? Your nonprofit’s events include many expenses. At times, staff and volunteers may end up covering travel, events, and even administrative costs. To plan for these expenses, you must have a nonprofit reimbursement policy as part of your nonprofit accounting practices. This article will discuss how to craft a nonprofit reimbursement […].

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What does Facebook’s upcoming Restriction Period mean for you?

Care2

You may recall that during the 2020 election, Meta (Facebook and Instagram’s parent company) restricted advertising on social issues, elections, or politics in the United States. Many charities, nonprofit organizations, and advocacy groups found they were unable to launch or edit ads that were determined to fit into one of the restricted categories.

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The easy way to raise less money

Jeff Brooks

It's not hard to understand that less fundraising means less revenue. But, as the Better Fundraising Blog points out at Less is Less , the converse is also true: More is more. That is, more fundraising means more revenue: If your organization believes that “less is less,” but doesn’t believe that “more is more,” you’ve placed a boundary around the generosity of your donors.

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Unlock Hidden Donor Potential with Predictive Analytics & Automation

NonProfit PRO

Join us as we discuss how nonprofits need to find new, reliable methods of securing the funding they need. Effective fundraising requires targeting the right supporters, at the right time, with the right message and channel. With limited time and budget, fundraisers like you need tools to help raise the most without spending more.