Making the Affordable Aspirational: Increasing the Adoption of Frugal Innovations at the Base of the Pyramid
Stanford Social Innovation Review
SEPTEMBER 15, 2022
By Cristian Granados & Jaideep Prabhu. The Base of the Pyramid (BoP) consists of the half of the world’s population which earns less than $1,500 per annum per capita. Most of those who belong to the BoP live outside the formal economy and face unmet needs in basic areas such as food, financial services, and education. Because of their low purchasing power and the fact that they lack access to the formal banking system and formal supply chains, products and services designed for higher-
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