Fri.Sep 09, 2022

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Direct Mail Personalization Pays Off

NonProfit PRO

As a nonprofit, every penny spent on direct mail needs to be accounted for. It also needs to be justified. However, if you find a simple way to increase your ROI, you should jump all over it. That simple thing is direct mail personalization.

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Compensation in the new age: findings from Candid’s 2022 Nonprofit Compensation Report

Candid

The workplace landscape has fundamentally shifted since the beginning of the COVID-19 pandemic in 2020. As more people are working from home and expecting flexibility with their hours, the demand for better benefits and higher compensation is on the rise. The younger generation is leading these efforts by realizing that they will no longer settle for lower paying jobs and that it is the employer’s responsibility to keep workers inspired, supported, and motivated. .

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Authentique Agency Launches ‘Project 1800,’ to Help Local NonProfits with Marketing Services

NonProfit PRO

Authentique Agency announced the launch of its newest initiative, "Project 1800," an inaugural program developed to support the community by offering 1,800 pro bono hours annually to deserving U.S. nonprofits. Qualified organizations will receive free marketing resources and services from Authentique's team of professionals.

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Retargeted advertisements: A quick nonprofit guide

Fundraising Report Card

Nonprofit marketing is an essential component of your organization’s overall strategy because it enables you to get the word out about your various initiatives and to make the world more aware of your cause. Many organizations focus the majority of their efforts on promoting their cause to brand new prospective supporters. Supporter acquisition is essential … Continue reading "Retargeted advertisements: A quick nonprofit guide".

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The Importance of Reunions for Education Fundraising

NonProfit PRO

An institution’s alumni are a reflection of its past, a representation of its present, and a link to its future. An alumni reunion is a memorable event where attendees can reminisce about the good old days with former classmates. It can also provide tremendous increases in alumni giving to their alma mater. .

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[ASK AN EXPERT] How Do You Handle A Major Gift Solicitation When You Believe More Cultivation Is Needed First?

Bloomerang

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on how to handle gift solicitation when more cultivation is needed first. . Dear Charity Clairity, What do you do if the purpose of your visit is to get to know the donor better, understand what floats their boat, and begin to build a trusting relationship, yet midway through

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How to Convey Voice, Style, and Tone to Other Staff in Your Style Guide

Kivi's Nonprofit Communications Blog

Style guides are essential tools for nonprofit communicators. They convey the “rules” for everything from whether you use the serial or Oxford comma, to how you punctuate abbreviations like a.m. and p.m. to what words you use to describe certain groups of people ( seniors, elderly, older people, etc. ) and more. And that’s just on the language side.

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Tips for hiring major gift fundraisers

iMarketSmart

“Let’s hire Johnny… He knows everybody!”. Here’s the problem: Johnny is an idiot. Let me explain. So many times, organizations want to hire major gift fundraisers because of the people that the gift officer knows. Or worse, the fundraiser presents themselves as valuable because of the connections they have. These are the worst fundraisers in the industry.