How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James
iMarketSmart
MARCH 20, 2022
At the heart of philanthropy is story. Story starts with character. Without a relatable character, the fundraising story is dead. To be relatable, the donor must identify with the character. The donor must see things from the character’s perspective. (The image must be clear.) The donor must have empathy for the character’s situation. (The image must evoke social emotion.).
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