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Selfish Giving
DECEMBER 14, 2022
Last week I reported on CVS being accused of fundraising fraud at checkout. While I think its likely CVS will be vindicated of the charges, there are a few takeaways we should all keep in mind for future checkout charity programs. ❌ Companies shouldn't soley rely on consumer donations. While CVS pledged to make up any shortfall for the $10 million they agreed to raise, there was no direct pledge of dollars from CVS to the American Diabetes Association (ADA).
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