Sat.Apr 23, 2022

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How I raised $15K in 15 Minutes with Anchoring

Nonprofit Fixer

No, this is NOT a get-rich-quick scheme. It's an actual example of how a 15-minute reply to an email may have resulted in a $15K larger gift from a foundation. Let me tell you a story about a donor I had been cultivating for 2+ years to support an organization I care about. After a few rounds of conversation and the submission of a proposal, this donor came back with a question.