Newsletter: Why You Should Treat Partnerships Like a Stadium-Naming Opportunity ; The Fundraiser That’s a Punching Bag for Cause Marketing Critics ; 5 Ways Marketing Can Support Sales
Selfish Giving
JUNE 29, 2022
?????? With the holiday ?? on Monday, I'm taking a vacation day next Wednesday. I'll be back in your inbox on Wednesday, July 13th. Have a great Fourth of July! ?????? Since it's difficult to tie many nonprofit/for-profit partnerships to an actual boost in sales for the corporate partner (we all struggle showing this, right?), do partnership teams need to focus on the more nebulous "branding" benefits of supporting a nonprofit event or cause?
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