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Selfish Giving
APRIL 20, 2022
I got two great questions last week. ???? Regarding my post on case studies , several readers asked: "Should I put my case studies on my web site?" Yes! Last week, I pointed out that case studies help mostly in the middle and at the bottom of the sales funnel. However, when you post them on your web site they are now helping at the top of the funnel (i.e. the awareness stage) because the case studies are discoverable via Google search and by web site visitors.
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