Wed.Apr 20, 2022

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Newsletter: Cut Through the Noise with 'Least-Crowded Inbox' Strategy ?? ; Krispy Kreme taps ‘Strategic Doughnut Reserve’ for a Cause ; Is It Time to Kill the Paragraph in Your Writing? ??

Selfish Giving

I got two great questions last week. ???? Regarding my post on case studies , several readers asked: "Should I put my case studies on my web site?" Yes! Last week, I pointed out that case studies help mostly in the middle and at the bottom of the sales funnel. However, when you post them on your web site they are now helping at the top of the funnel (i.e. the awareness stage) because the case studies are discoverable via Google search and by web site visitors.

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The NonProfit Voice Ep 61: Improve Fleet Safety and Limit Liability with GPS Telematics

NonProfit PRO

In this episode of The NonProfit Voice, Amanda Cole, editor-in-chief of NonProfit PRO, is joined by Lucas Carvalho vice president of corporate resources for BAMSI, and Gabriel Bergeron, Northeast regional manager for risk management services at Philadelphia Insurance Companies.

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Focus on What Donors Want to Hear

Caring Truth-Teller

I understand the desire to tell donors lots of information. You want to communicate all kinds of details about the important work you’re doing, ways they can give, dates for events, that you’re on social media. I get it! Unfortunately, talking about yourself over and over is NOT an effective method for engaging donors. People are busy. So, I say get to the heart of your message quickly.

Values 52
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Omaze Welcomes Former Pinterest and Google Exec, Scott Coleman, as New President

NonProfit PRO

Scott Coleman is joining Omaze as president. In this new role, Coleman will focus on platform development, scaling global operations, and driving revenue growth.

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Everything You Need to Know about Medical Bankruptcy

Nonprofit Marketing Insights by GlobalOwls

Everything You Need to Know about Medical Bankruptcy. Here is everything you should know about medical bankruptcy so you can better decide if filing bankruptcy is the best option. Did you know as high as 62% of bankruptcies are due to medical debt? When filing for bankruptcy, the court will ask you to write a list of your debts. While debts mainly include credit card loans, utility bills, and personal loans, it also includes medical expenses in most cases.

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The 6 Core Elements of a Well-Told, Well-Executed Donor Fundraising Story

iMarketSmart

Before you think this is another post about how to tell great fundraising stories, read this: This article is not about the elements of how to tell fundraising stories about the people, places, or animals who benefit from the work of your nonprofit. Those are important too. But today, we’re talking about a different kind of fundraising story. The fundraising stories of your major donors.

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The 6 Core Elements of a Well-Told, Well-Executed Donor Fundraising Story

iMarketSmart

Before you think this is another post about how to tell great fundraising stories, read this: This article is not about the elements of how to tell fundraising stories about the people, places, or animals who benefit from the work of your nonprofit. Those are important too. But today, we’re talking about a different kind of fundraising story. The fundraising stories of your major donors.