Newsletter: The Role Case Studies Play in the Sales Funnel ; Are Store Openings Part of Your Cause Marketing Strategy? ; Close More Partnership Deals with Affability & Authenticity
Selfish Giving
APRIL 13, 2022
These days I'm writing a lot of case studies for partnership teams that are eager to use "social proof" to recruit more corporate partners. It's a wicked smahht strategy. Again and again, case studies come up as the #1 way to engage prospects - especially in the middle (evaluation) and at the bottom (conversion) stages of the sales (aka partnership) funnel.
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