Newsletter: If You Must Send a Cold Email, Do This ; 5 Ways to Secure Meetings with Top Prospects ; How to Improve Your Pitch, According to Hollywood
Selfish Giving
JUNE 1, 2022
I don't recommend sending cold emails to prospective partners. I have a rule I've been teaching people during my coaching sessions that you shouldn't email a prospect unless you have. An overwhelming value proposition that must be shared (e.g. "The audience that attends my event is the perfect audience for your business." ) A personal connection or referral that can put you on the prospect's radar screen.
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