Nonprofit Marketing Insights by GlobalOwls
MAY 6, 2023
What are the best free Nonprofit SEO tools for 2023 Want to know what the best SEO tools are for nonprofits? Check out this lineup of, free, SEO tools by Michael Vuong. SEO tools are incredibly important for your growth and understanding of relevant keywords for your target group. Although intent remains one of the most important factors to retain your audience’s attention.
Stanford Social Innovation Review
MAY 3, 2023
By Lisa Frantzen , Jared Raynor & Hannah Taylor The social sector generally considers leadership development a good investment, especially when it comes to cultivating systems-level change. But ask leadership program developers and evaluators, “What is leadership?”, and you will often get vague responses rife with potential bias: “You’ll know it when you see it,” or “It’s the special sauce,” are two surprisingly common answers.
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Clairification
MAY 8, 2023
Everyone knows storytelling = good. Humans wired for stories. We want to enter into them … become part of them… see ourselves, in some way, expressively reflected in the characters, plot and struggle. Everyone responds, all ears, to “Shall I tell you a story?” Yet there’s been a brouhaha of late around so-called “donor-as-hero” stories. I’ve long been a proponent of encouraging donors to jump right into the narrative to give it a happy ending.
Pam Moore
MAY 19, 2023
Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind. Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies.
NonProfit Quarterly
MAY 11, 2023
The Diversity, Equity, and Inclusion industry could not exist without the Civil Rights Movement and owes a debt to the labor and thought leadership of Black activists and freedom fighters. Yet rather than acknowledging and responding to its roots in organizing against White supremacy, DEI has developed into an industry that focuses on surface-level, individualistic engagement, and the bottom line—that is, on the ways DEI can boost profitability.
The Chronicle of Philanthropy
MAY 31, 2023
By Marc Gunther New pooled funds seek grants from foundations or individuals, aggregate the money, and give it away. The efforts aim to drive fundamental change by building Black nonprofits’ public-policy muscle.
Nonprofit Marketing Insights by GlobalOwls
MAY 4, 2023
Best Nonprofit Team Collaboration Tools for 2023 Manage and grow your nonprofit by collaborating better. Check out these Top Team Collaboration Tools for Non-Profits. Written by Lilian Sue. No matter how big or small your passionate non-profit team is, it can still be tough to have all team members on the same page on marketing strategies and campaigns, especially if you have team members working in different offices.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Clairification
MAY 15, 2023
Have you been struggling with whether – and how – to incorporate generative artificial intelligence (AI; ChatGPT) into your work? Or perhaps you’ve been worrying your job will soon be obsolete? You’re not alone. Honestly, the whole AI thing scares the you-know-what out of me on most days. But, let’s consider the encouraging present rather than worry so much about the possibility of a bleak future (as in destruction of humanity?!).
Pam Moore
MAY 7, 2023
Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals. One area of marketing that has gained significant traction in recent years is influencer marketing.
NonProfit Quarterly
MAY 16, 2023
Image Credit: 愚木混株 cdd20 on unsplash.com More than one million people in the US have died from COVID-19. The federal government officially ended the public health emergency on May 11, 2023. Even before the PHE status was lifted, some states had already entered the Medicaid “unwinding period,” ending the pandemic-specific policies that allowed continuous coverage for those enrolled.
The Chronicle of Philanthropy
MAY 2, 2023
By Eden Stiffman Jason Asteros, Habitat for Humanity International Donors and foundations that seek to improve education, health, and economic opportunity are backing solutions to fix the housing crisis. Plus: See the rest of our May issue, posted online today.
Nonprofit Marketing Insights by GlobalOwls
MAY 12, 2023
How Pinterest is Useful for Small Business Marketing Pinterest offers small businesses a creative and visually engaging platform to showcase their products, build brand awareness, drive website traffic, and foster customer loyalty. For any illustrated inspiration, we usually refer to Pinterest. Because why not? It has so many images that sometimes even Google cannot offer.
Get Fully Funded
MAY 1, 2023
Starting and growing your organization is a lot easier when you have a nonprofit business plan. Unfortunately, many founders or leaders skip creating one — which generally leads to fundraising frustrations and stalled services, among other problems. Maybe they don’t know what a nonprofit business plan can do to help them. Or perhaps it seems too daunting, and they don’t know where to start.
Candid
MAY 9, 2023
For every $100 foundations give to an Ivy League school, how many dollars do you think foundations give to a historically Black college and university (HBCU)? That’s a trick question—it’s not a matter of dollars, but of cents. In fact, for every $100 foundations gave to the average Ivy League, they gave 56 cents to the average HBCU. HBCUs have long played a pivotal role in the United States.
Pam Moore
MAY 19, 2023
Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind. Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies.
NonProfit Quarterly
MAY 24, 2023
The gathering was titled Building Worker Power through Solidarity, Cooperation and Care. Organized by the Labor Center at the University of Massachusetts Amherst and Wellspring Cooperative , a worker co-op network based in nearby Springfield, the conference set to develop deeper ties between unions and worker co-ops—and to advance organizing for a solidarity economy.
The Chronicle of Philanthropy
MAY 11, 2023
By Yelena V Litvinov and Tatyana Margolin Chronicle illustration; photos by Thom Bridge, Independent Record; Cheney Orr, Reuters, Redux; Getty Tennessee lawmakers Justin Jones (front) and Justin Pearson (left) were expelled from the state legislature after standing with protesters advocating for gun control. In Montana, state legislators barred Rep.
Nonprofit Marketing Insights by GlobalOwls
MAY 5, 2023
The Power of Authenticity in Social Media Marketing: Why Being Real Matters Authenticity is not just a buzzword. If you want to stand out from the crowd, being authentic with your Social Media Marketing is a must. Over 4.74 billion people across the world use social media. So, one thing that’s abundant on social media is – content. Yes!
Stanford Social Innovation Review
MAY 17, 2023
By Jim Bildner In 2012, more than a decade ago, in response to a growing wave of impact investing obsession, Kevin Starr warned that impact investing was doomed to fail: “Few solutions that meet the fundamental needs of the poor will get you your money back,” he observed, and “overcoming market failure requires subsidy.” These realities have not changed since Starr wrote “ The Trouble With Impact Investing.” In fact, if anything, the cost of solving for inequi
Momentum Nonprofit Partners
MAY 8, 2023
Our 2023 Catalyst Award Winners, Mike Mosby and Playback Memphis With over 5,000 registered nonprofit organizations, Memphis is filled with passionate people working to create positive change. If the average Memphian was asked to name five great nonprofits, chances are many of the larger, well-known organizations would come up repeatedly. Memphis is fortunate to have well-established organizations doing extraordinary work.
Pam Moore
MAY 7, 2023
Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals. One area of marketing that has gained significant traction in recent years is influencer marketing.
NonProfit Quarterly
MAY 31, 2023
Image Credit: Kasturi Laxmi Mohit on unsplash.com Cooperatives are great. We need them—especially worker-owned ones, which allow us to own the means of production and make decisions for ourselves. Hopefully, they also allow us to feel less alienated from one another, from our labor, and from sustaining our lives and livelihoods. Yet might worker cooperatives deepen their effectiveness by using a relational, ecological framework to inform how they are organized and make decisions?
The Chronicle of Philanthropy
MAY 1, 2023
By Pamela Shifman and Shekar Narasimhan Kerem Yücel, Minnesota Public Radio, AP The walkouts are part of efforts by Starbucks employees to unionize the coffee chain’s stores. Investing in workplace organizing is one of the surest ways to build a thriving and inclusive American democracy — and disrupt movements that fuel division and dysfunction.
NonProfit PRO
MAY 1, 2023
While an effective email strategy is a powerful magnet, it can also be a virtuous cycle of reciprocal care and feeding for prospects. Here are four email strategies to get your best fundraising results.
Stanford Social Innovation Review
MAY 15, 2023
By Daisy Rosales & Kelly Davis Mental health has become a central topic of discussion as reports of depression, anxiety, and other mental health conditions continue to increase in the United States and globally. Government, media, corporations, academic institutions, and nonprofits have all made large, though insufficient, commitments to address alarming rates of mental health distress and deaths of despair like drug overdoses and suicides.
Bloomerang
MAY 16, 2023
Nonprofit organizations rely heavily on the support of their board members to achieve their missions. While many board members give freely and openly of their time and talents, getting board members to engage in fundraising can be challenging. The four keys to build a fully invested board are: educate them about the organization’s needs, shift their mindset, engage them in meaningful ways, and recognize their role in fueling the mission.
Nonprofit Tech for Good
MAY 8, 2023
By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. Now, text messaging is ingrained into our everyday lives.
NonProfit Quarterly
MAY 15, 2023
Image Credit: Van3ssa ? Zheki ? Dazzy ? from Pixabay Race plays an outsized role in how people experience leadership, with White leaders widely considered to be the norm. The foreword to a recently released book on race and leadership titled Race, Work, and Leadership: New Perspectives on the Black Experience , makes this clear: Contemporary research has shown how the white standard for a prototypical leader limits the possibility that black men and women will be perceived as suitable for lead
The Chronicle of Philanthropy
MAY 4, 2023
By Craig Kennedy A recent call by philanthropy leaders for greater civility and respect of those with different views appears to be an opening response to critics, especially those in Congress, who want to reform laws governing the field.
NonProfit PRO
MAY 22, 2023
Personalization results in emails that are 26% more likely to be opened and donors that feel 71% more engaged. The opportunity to personalize a donor’s experience across your nonprofit’s entire digital ecosystem is huge. Here are some low-cost, risk-averse ways to help your organization ease into personalization.
Stanford Social Innovation Review
MAY 25, 2023
By Shawn Pope & Patricia Bromley Nonprofits today are expected to go beyond their missions to adopt a wider set of commitments and values. This movement is remaking the sector in surprising ways.
Bloomerang
MAY 1, 2023
It’s important to ensure that your nonprofit has a strategic fundraising plan in place. In a recent survey , we asked 1,071 nonprofit professionals about their plans for 2023 and discovered that only 43% had a written plan. In this post, we’ll explain why it’s essential to create a plan and provide some tips on how to get started. What Is A Fundraising Plan?
Nonprofit Tech for Good
MAY 11, 2023
Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. The 2023 reports reaffirm the growing power of monthly giving, the need to clean your email list(s) regularly, and reveal that more nonprofits are understanding that social media requires an investment in social ads to produce results.
NonProfit Quarterly
MAY 30, 2023
Image Credit: Conor O’Nolan on unsplash.com Together, we have worked in philanthropy for more than 35 years. In 2007, we co-created the Disability Rights Fund (DRF) —the first and only fund dedicated to supporting human rights advocacy by people with disabilities in the Global South. Throughout its history, social justice philanthropy has generally remained organized around siloed identities, such as gender, race, and sexual orientation.
The Chronicle of Philanthropy
MAY 10, 2023
By Amy Pisani University of Arizona Health Sciences While the Covid-19 public-health emergency officially ends Thursday, the need to vaccinate all people in the United States and prepare for future pandemics must continue.
NonProfit PRO
MAY 31, 2023
Donors at all levels should have as personal an experience as possible with the organizations they support. If donors do not feel positive about their giving experience, how can they have confidence that your programs are run with effectiveness?
Stanford Social Innovation Review
MAY 11, 2023
By Fred Nelson , Jessica Sweidan , Torbjørn Gjefsen , Bryson Ogden & Solange Bandiaky-Badji Over the past several years, a consensus has formed that addressing the interlinked climate and biodiversity crises requires supporting the land rights and environmental stewardship of Indigenous Peoples and other local, rural communities who live alongside and depend on natural resources for their livelihoods.
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