July, 2016

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Ep174: Boston Brewery Helps Entrepreneurs Brew American Dream

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Risa Sherman , Manager of Philanthropy & Cause Marketing at The Boston Beer Company , about the company's signature cause initiative, Brewing the American Dream. This innovative program champions the great ideas and dreams of small business owners nationwide who are pursuing their passion in the food and beverage, hospitality, and craft brewing industries.

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Facebook Advertising Policies in a Nutshell – Get Your Ad Approved

Pam Moore

You have created the perfect marketing campaign. It’s 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign.

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What Your Nonprofit Needs to Know About Facebook’s New Fundraising Tools

Nonprofit Tech for Good

The new Facebook Fundraising Tools could be a game changer for the nonprofit sector. Essentially a digital payment system that allows 2-tap giving by using a donor’s saved credit card information in their Facebook account, we are definitely entering a new era in online and mobile fundraising. Once donors understand how the technology works, there could be a pivotal shift away from donating through a nonprofit’s website.

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Taming the Special Event Monster

Fundraising Coach

You know it’s there, lurking in the shadows of your workload. You try to avoid it, but sooner or later it must be dealt with. Your organization is relying on you to step in and be the hero. Now is the time to take a stand and conquer your fears. It is time to take that first step towards planning your special event. Am I being overly dramatic? Not really; we all know that producing fundraisers is stressful.

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Why fundraiser job titles suck and cost you a lot of money!

iMarketSmart

My pal Dr. Russell James is at it again. This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving. According to James, “This study tests the impact of various fundraiser job titles on others’ willingness to contact the fundraiser to engage in giving-related discussions.” What did he find? Well, although it’s safe to say that many of us love our job titles, Dr.

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Your Fundraising Career Choice

The Agitator

If you had it to do all over again, what size organization would you choose to work in for your career? That was the fundamental question Tony Martignetti, host of Tony Martignetti Nonprofit Radio asked me in an interview we did for The Chronicle of Philanthropy’s ‘Fundraising Fundamentals’ You can listen to the full interview below. In short, my preference is for small organizations.

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Ep173: How to Use Pokemon Go to Raise Money for Charity

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Stephanie Bagley , COO at Charity Miles, about the new Pokemon Go game and how it can be used to raise money for good causes. On the show, Megan, Stephanie and I discuss: Stephanie Bagley, Charity Miles. What is Pokemon Go ? And what the heck is augmented reality? How Charity Miles is leading the charge to use Pokemon Go for GOOD.

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Are You Ready for Your Year-End Appeal?

Ann Green

You may think fall is a long way off. We just celebrated Independence Day in the U.S. and temperatures are creeping into the 90’s. Don’t let that deceive you. September will be here before you know it. Fall is a busy time, especially if you’re doing a year-end appeal. Many nonprofits rely on their year-end appeal for a good portion of their revenue.

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Your fundraising letters helped by zombies

Fundraising Coach

Have you ever struggled with the active voice vs. passive voice in your fundraising letters ? It's so easy to slip into the passive voice, thinking it sounds more "objective" or "business-like." But active voice is easier to read and is better at accomplishing your goal: getting donors to take action! While it's best to have two or three others read the fundraising letter before you send it, sometimes those people miss things too.

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Use the Power of Pokémon Go for Good (and Have Some Fun)

Kivi's Nonprofit Communications Blog

This weekend my Facebook news feed was an extreme mixture of horrible news and people playing Pokémon Go. To say Pokémon Go has been a success is an understatement, as people from all ages, races, and backgrounds are coming together to run around town looking to capture and train Pokémon. I would be remiss if I didn’t acknowledge some negative news associated with it – robberies, server overloads, and possible security issues for Apple users.

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Is There A ‘Donor Journey’?

The Agitator

Marketers are great as using metaphors to conceptualize the process they think consumers go through as they approach making a purchase. Perhaps the most widely embraced paradigm has been the ‘consumer journey’ — the path the consumer follows from initially feeling or identifying a need to actually plunking down the dollars. I had some free time over the long weekend to read an interesting article from exalted consultancy, McKinsey , on the consumer journey subject, and it got m

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Ep172: A New Report Reveals How Checkout Charity Can Continue to Thrive

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Brittany Hill , Co-Founder and Chief Innovation Officer at Catalist , an agency focused on providing corporate partnership professionals tangible and sustainable tools to meet their fundraising goals. Megan, Brittany and I discuss Catalist's recent report, Revelations at the Register: A Look Into Sector Specific Consumer Giving Preferences at the Register.

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How to Build Your Nonprofit’s Email List

Nonprofit Tech for Good

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Not all email lists are the same. You may have an e-newsletter list that includes all donors and supporters, another list specifically for repeat donors, and another list for supporters who have not yet donated. Your ability to segment your email lists will depend on your CRM and your email communications software, but having multiple lists can help your nonprofit better craft your messages and fundrais

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5 thoughts that might lead your supporters to feel donor remorse

iMarketSmart

Here are some of the thoughts crossing your donors’ minds while you’re asking them to support your cause: Will they say thank you or just take my money and run? Will I now get flooded with lots of spam or junk mail asking for more money? Will they call and badger me for more money? Will they sell my name to another nonprofit that will bombard me with solicitations?

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Fundraising Events: The 10-Step Guide to Planning Your Own

Fundraising Coach

Most of us like to believe that we’d give to charity purely out of the goodness of our hearts. It’s also what we’d hope to be true of our donors. 100% altruism. Philanthropy without expectation of reciprocation. But the world doesn’t work that way. That’s why, as fundraising professionals, it’s a large part of our job to entice donors and incentivize giving.

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Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Kivi's Nonprofit Communications Blog

Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad). Look at their websites, donation landing pages, countdown clocks, emails, social media accounts, images, and hashtags. Do a Google News search to check out the earned media these days have achieved.

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Media Benchmarks For Nonprofits

The Agitator

“How many media hits should we getting?” As in the case of so many fundamentally useless metrics — such as the number of Facebook “Likes” or “page views” — most organizations are posing the wrong question. In a thoughtful gift to the sector, M+R , the media and fundraising consultancy, has just released the inaugural edition of 2016 Mediamarks Study.

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4 Easy Ways Your Nonprofit Can Use Pokémon GO to Engage People

Care2

Pok é mon GO has been all the rage the last couple of days. Pok é mon GO is a mobile app that sends its users out into the real world, using location technology to “catch” Pok é mon—yes, the actual animated little creatures—in the real world. This game is already revolutionary because it uses Augmented Reality (AR) and is getting people up and moving, exploring the world in places that are often off the grid.

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Why Nonprofits Shouldn’t Imitate the Art of Corporate Branding

NonProfit Hub

Robert Antell and his wife, Marguerite, decided to make a break from the norm in their rural town of Perinton near the Canadian border in New York State. In 1970, the Antells built a home that most would call bizarre and others might call original. Their “Mushroom House” still stands today and is 4,200 square feet of sprouting concrete pods made to look like Queen Anne’s Lace Flower.

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Stop complaining because your success is up to you

iMarketSmart

All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think again. Many felt that Jim Thorpe, a Native American from Oklahoma, was the greatest athlete of the 20th century. In the 1912 Olympics, his running shoes were stolen! Fortunately, he found two shoes in a garbage can.

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Do you wish you had the time to educate your board?

Fundraising Coach

Do you ever wish you had the time to educate your board on the field of fundraising and what really works? Now you don't have to! Watch this quick video to see why: Learn more about this done for you course at: [link] Hurry! Registration closes this Friday! The post Do you wish you had the time to educate your board? appeared first on FundraisingCoach.com.

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Marketing Fundraising Events: The Ultimate Checklist

Kivi's Nonprofit Communications Blog

Kerri Moore. Holding a fundraising event soon? Use these tips from Kerri Moore, Director of Marketing at Booster to get the word out. And add your tips in the comment section below ~Kristina. Guest Post by Kerri Moore of Booster. Marketing your fundraising event is a necessity to attract attendees. After all, if people don’t know about your event or what it stands for, they’re not very likely to come.

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Beware of Fundraising Foreplay

The Agitator

Too many fundraisers engage in too much foreplay. Just think about the hours and hours spent on preparing spreadsheets, ‘strategic plans’, Power Points and draft budgets interspersed with and followed by meetings, meetings, meetings — all with good intentions but resulting in little of no action and consequently little or no growth.

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New Study Says Don't Be An Earned Media Hog

Care2

Nonprofits spend a lot of their Communications staff time trying to get their issues covered by the media. One common question that gets asked is “how many media hits is good?” M&R reviewed 40 nonprofit organizations media strategy and results from 2015 in hopes of spotting important trends. Here’s what they concluded in their new report 2016 Mediamarks Study.

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Your Take: All-Staff Marketing Team (Nonprofit Blog Carnival)

Getting Attention

Welcome to the Nonprofit Blog Carnival on Launching and Supporting Your All-Staff Team of Powerful Marketers— the best methods and tools to ask, train, support, and thank your colleagues to be effective insight gatherers and messengers. . I’m thrilled to share with you this sampling from the powerful posts and recommendations submitted by you and your nonprofit peers: Mad Men’s Don Draper would adore Marissa Garza at DonorDreams, She goes for what she wants, and shares five tips on how she and

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Do you have a ‘commendation mindset’?

iMarketSmart

Mark Twain once said, “I can live for two months on a good compliment.” I recently saw that quote and it got me thinking that there’s a lot of talk about donor-centricity and, perhaps, not enough talk about praise or commendation. Of course, donor-centricity includes praise and commendation. It also involves big things and little things.

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Ask an Expert: Online Engagement Tool Trends + Advice

EveryAction

The sea of tech options for nonprofits is large and growing - what isn't is data-driven, expert advice on making tech decisions (as a CRM provider, we get it!). That's why we asked Maureen Wallbeoff, Vice President at Firefly Partners , for some expert insights, not only from her career in the third sector, but also as a nonprofit digital consultant and contributor to the Nonprofit Guide to Online Engagement Tools.

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True or False? A Quick Guide to Understanding Journalism Ethics

Kivi's Nonprofit Communications Blog

If you handle media relations for your nonprofit, it’s important to understand the rules that govern professional journalism. These rules might appear quaint in this age of partisan cable networks and opinion-based websites. But, believe it or not, most reputable news organizations are still working under the idea that journalists should be responsible with the information they gather and the sources they work with.

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Starting Over #5: Growing Without Direct Mail

The Agitator

When we first announced the Starting Over series, the very first comment we received came from Sarah Nutbrown who works for a small nonprofit in New Zealand. Sarah wrote, “We’re just starting to build up individual giving, with limited resources, all ideas on where we focus our energy are more than welcomed. Sean Triner said recently that if you don’t already have a good DM programme, don’t do DM acquisition because of the costs nowadays.

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Uniform Guidance Procurement Rules Are Coming Is Your Organization Prepared?

BDO

Time is running out! For organizations that receive federal funding subject to Uniform Guidance (UG), 2 CFR 200, the time to update procurement standards is rapidly approaching.

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Work Our Audience-Driven News Climate

Getting Attention

Thanks to guest blogger Mollie Katz, Multimedia Strategist at Mollie Katz Communications. In their day, legendary journalists like Ben Bradlee of The Washington Post essentially defined the day’s news for their audiences. But today it’s a different story—Increasingly, audience interests shape journalists’ decisions on what’s news. NBC , for example, is sharing viewers’ thoughts on the election anonymously, collecting them via text, phone, and Tumblr.

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How to use verbatims and digital body language to raise more money

iMarketSmart

Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here. Here’s one big point from the interview I figured you’d want to read (in case you don’t have time to listen to the whole thing). Getting to know your supporters is a humongous key to success. Tweet this! If you really want to get to know them well, the best way to start at low cost is to simply ask them questions about themselves— preferably face to face or with a

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The 5 Hottest Nonprofit Conferences of Summer '16

EveryAction

School may be out for the summer, but the educational, professional, and networking offerings for nonprofits are just getting started. From our 2016 Best Nonprofit Conferences Calendar , here are five hot summer events that are sure to bring the heat. 2016 Nonprofit Marketing Conference. First up, the 2016 Nonprofit Marketing Conference kicks off today in Washington, DC.

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How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the strategies in sync? Where do they diverge? What can you learn from it? We are calling it The Showdown , and we will often declare “winners,” but that part is really just for fun. .

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Celebrate!

The Agitator

We’d like to think that all the generations of women and men who worked, volunteered, sacrificed and, yes, donated through all the decades to create last night’s landmark moment in American history are joyously celebrating wherever they are. We sure are! We’ll let the pundits and commentators deal with what Hillary Clinton’s nomination means in terms of the 2016 Presidential Campaign.

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Top Five Takeaways from the 2016 AICPA Not-For-Profit Industry Conference

BDO

Recently, our team attended the 2016 AICPA Not-For-Profit Industry Conference in Washington, D.C. During the two-day event, we heard from industry experts and thought leaders on a variety of topics.

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Get Your People Out of the Heat & Into Action

Getting Attention

We’re officially one month into summer, so don’t waste a moment in heating up your communications and results with season-specific approaches. To find the most effective ways to do so, I asked colleagues in the field what (if anything) they do differently to get summer giving and other participation sizzling, These superstars came back with this slew of great practices: Is Summer: Sizzling or Slow for Your Organization (and Your Role)?