September, 2019

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Newsletter: How Big Changes in Social Media Will Impact Corporate Partnerships ; How to Talk Your Corporate Partner Out of Starting a Foundation ; Drink a Beer, Save a Deer

Selfish Giving

Last week we talked about SEO for corporate partnerships. This week let's chat about social media. One of my favorite experts on the subject is Jay Baer of Convince & Convert. In his newsletter to weekly subscribers last month, he offered this advice: think small. The future of social media is not broadcasting but narrowcasting. Instead of communicating with 500 friends, we'll talk to seven with channels like Facebook’s Messenger, Instagram direct messages etc.

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How Organizations Can Use VR and AR Tech for Fundraising

Nonprofit Tech for Good

Kayla Matthews is a researcher, writer and blogger covering topics related to technology, smart gadgets, the future of work and personal productivity. She is the owner and editor of ProductivityTheory.com and ProductivityBytes.com. Fundraising is and will always be a necessity for nonprofit organizations, but times have changed — and so has the technology.

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Improving Your Open Rate: The From Line

Kivi's Nonprofit Communications Blog

Half of the battle with successful email marketing is getting your emails opened, period. The decision to open an email is made in a split second (actually less than that). It comes down to two pieces of information that our brains process nearly instantaneously: Who is this from , and am I generally interested in what this person has to say? (The Sender or From Line) What is this particular email about and do I care right now about that?

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How to Build Brand Authority Without Bragging About Yourself 24/7

Pam Moore

Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. Thought leadership is beneficial for both brands and humans. For brands it can help increase brand equity, brand affinity, grow community and establish brand leadership. It can even help generate leads, speed up the sales cycle and increase sales.

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Should Each of Your Programs Have its Own Brand?

Mission Minded

We hear this question often: Should we be branding each of our individual programs, or creating one umbrella brand under. The post Should Each of Your Programs Have its Own Brand? appeared first on Mission Minded.

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Be strategic and curious - not a jerk

Fundraising Coach

Did you read the " Outspoken Donor " article in a recent Chronicle of Philanthropy? I didn't like it very much. But some of the donor's experiences with fundraisers are chilling. For example, she says: "Development officers sometimes think that because you gave money to one particular cause, you’re expected to give to something else, too, and at that same exact amount.

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Newsletter: Your Nonprofit Needs an Audience ; Wash-for-a-Cure Aims to Raise $100,000 ; Can You Use a DAF to Pay for an Event Ticket?

Selfish Giving

About the same time last week I was speaking at the New Strategies Program at Georgetown University about audience-centric fundraising , Mark Hrywna at The Nonprofit Times was preparing to release an article that highlights just how much nonprofits need to focus on audience-building and raising more money from individuals. Here's the one sentence that blew me away ??.

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5 Ways to Increase Your Email Open Rates

Kivi's Nonprofit Communications Blog

Last week, we talked about the importance of your From Line in getting your emails opened. It’s a big one that deserved its own post ! Let’s look at five other important factors in your increasing your open rates. Good Subject Lines. Coupled with the From Line, your Subject Line is the other bit of text that readers use to decide if they will open your email or not.

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How to Maximize and Humanize Your Investment in Professional Speakers for Your Next Event

Pam Moore

Hiring the perfect keynote speaker, breakout speaker, emcee, or workshop trainer for your event or conference is not an easy task. Learning how to actually achieve a positive return on your investment for the speaker is even more difficult! You are preparing for your big event and really want to ensure it is a huge success. You have your list of potential speakers, emcee, panel leaders and more.

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Your New Website Demands Attention

Mission Minded

After months of developing your digital strategy, creating web-appropriate content, and designing and building a website that reinforces your brand, The post Your New Website Demands Attention appeared first on Mission Minded.

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How to Write a Timeless Nonprofit Mission Statement

Elevation

Consider your nonprofit like a house. While your beneficiaries are enjoying the house from the inside, your sponsors and partners are helping renovate the house, your marketing/communications team are enhancing the exterior, and the rest of your team is making sure the house is functional and the beneficiaries are uplifted. This is a remarkable group effort, made possible through the combined support of all branches.

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Newsletter: Future Proof Your Nonprofit ; Pump-Up for Alzheimer’s Raises $147,000?? ; Why Some Companies Prefer ‘Secret Sustainability’

Selfish Giving

I need to be brief this week as I'm busy teaching at the New Strategies Program at the McDonough School of Business at Georgetown University. The attendees are my guinea pigs as I'm testing a new presentation called Future Proof Your Nonprofit with Audience-Centric Fundraising. You might be thinking, "Whoa, Joe is talking about something else besides corporate partnerships.

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[FREE WEBINAR] 10 Online Communication & Fundraising Best Practices for Small NGOs Worldwide

Nonprofit Tech for Good

Date: Tuesday, October 15, 2019. Time: 1pm EDT / 10am PDT. Presented by: Heather Mansfield of Nonprofit Tech for Good. Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media.

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How to Make the Most of a Television Interview

Kivi's Nonprofit Communications Blog

One of our nonprofit clients just landed a great opportunity to appear live on a cable network to talk about her organization’s mission. She’s a wonderful speaker – and she knows her subject matter better than anyone. But it’s been a long time since she’s been put in front of a camera. I’m confident she’s going to do a great job. But because TV interviews aren’t opportunities that occur frequently for most people, we’ve been spending some time preparing her for her close up.

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Stop Being Impatient if You Want Digital and Social Marketing Results

Pam Moore

Patience is one of those words that many business and marketing leaders struggle with. It's natural to want results and to want them right now at this very moment. As humans we tend to want what we want when we want it, right? However, as time pertains to both business and life it is always good to be patient. You know the saying… “good things come to those who wait.” But does it?

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You Can Be the Best Board Chair

Mission Minded

At Mission Minded, our support of nonprofits lasts long after the work day is done. For several of us, that. The post You Can Be the Best Board Chair appeared first on Mission Minded.

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The Nonprofit Guide to UTM Parameters and Campaign Tracking

Elevation

How did this month’s newsletter do compared to last month’s in terms of generating traffic - including potential donors - to your website? Do you know what percentage of your donations originated from that email campaign you sent last week?

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Newsletter: Survey Results for SEO & Corporate Partnerships ; Chief Fans Raise the Flag for a Cause, Raise $323K ; Should Pot Companies be Allowed to Sponsor-a-Highway

Selfish Giving

Here are the results from the snap survey you took last month on SEO and corporate partnerships. As you can see, 42% of respondents don't even have a corporate partnership page for Google to rank. Why? As one respondent explained: "Absolutely agree with SEO being under-resourced and smaller non-profits being under-staffed. We have been operating without a dedicated MARKETING staff member for almost four years.

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[FREE WEBINAR] 6 Ways to Make Your Nonprofit’s WordPress Site Secure from Getting Hacked

Nonprofit Tech for Good

Date: Tuesday, October 29, 2019. Time: 1pm EDT / 10am PDT. Presented by: Chuck Spidell of ILLUSIO. If you’re part of a small nonprofit comms team, your WordPress website updates probably aren’t high on the priority list – but they should be. It’s hard to stay on top of the site maintenance but in the back of your mind, you know it needs to be done.

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Do You Need to Organize Your Images and Stories?

Kivi's Nonprofit Communications Blog

Short answer: YES! We get a lot of questions about how to organize stories and photos. What are communications directors using now? What do they love/hate about their current system (or lack thereof)? We then developed this e-book to answer your basic questions like: Do you need a banking system for stories and images? What can you use to create a solid system?

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3 Top Reasons CEOs Fear Social Media, Social Selling and New Media

Pam Moore

Have you ever presented what you thought was an amazing digital marketing, social media, content marketing or social selling plan to your CEO or top executives and all you got back was a dead stare and a big fat “NO”? If you are experiencing difficulty getting buy-in for your new digital, social marketing or other new media program, you are not alone.

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Feeling too old to start over? Think again

Concord Leadership

A surprising figure was shared at the end of today’s episode of NPR’s The Indicator from Planet Money: the average age of founders at the top startups is 45. 45! In the abstract of the forthcoming report, “Age and High-Growth Entrepreneurship,” the researchers say: “…we study startups systematically in the United States and find that […].

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House of Ruth's Redesign Shows the Potential of Investing in a Nonprofit Website

Elevation

Elevation worked with House of Ruth to redesign and build a brand new WordPress website. Their primary goals included increasing visibility to reach clients in need , improving online giving , and updating the site from the previous, outdated design.

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How You Can Write a Better Fundraising Appeal

Ann Green

Wow, what happened to summer? How did it get to be September already? We’re about to enter the busiest time of the year, especially if you’re doing a year-end appeal. Hopefully, you’ve started planning your campaign. Now it’s time to think about writing your appeal. Your donors will receive a multitude of appeal letters this fall and many of them will be the same old generic, boring appeal.

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#NGOtech19: A 24-Hour Twitter Takeover for NGOs WorldWide

Nonprofit Tech for Good

Join Nonprofit Tech for Good, Funraise , and the 2019 Global NGO Technology Report partners for a 24-hour Twitter Takeover on September 26! You can participate and follow the takeovers on Twitter at @NonprofitOrgs. Please review the schedule below and then join, discuss, share, and follow at #NGOtech19 : – Ask our experts about NGO technology trends to watch for in 2020. – Share your expertise and commentary about technology best practices and challenges happening in your country. &#

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How to Connect Email Engagement to Your Big Goals

Kivi's Nonprofit Communications Blog

This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement. Our CRM tells us who is engaged and who isn’t according to a basic test: If they have opened or clicked any email or filled out a web form in the past 90 days, they are considered “Engaged.” After 90 days, but before 12 months, they are considered “Unengaged Marketable.” After 12 months of no opens, clicks, or forms,

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A 7 Step Guide to LinkedIn Marketing

NonProfit Hub

LinkedIn isn’t new, and neither is the idea that every business needs a LinkedIn presence. LinkedIn, the professional social networking platform has been around longer than Twitter, Facebook, Instagram and Snapchat. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy. .

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Be strategic and curious – not a jerk

Fundraising Coach

Did you read the “ Outspoken Donor ” article in a recent Chronicle of Philanthropy? I didn’t like it very much. But some of the donor’s experiences with fundraisers are chilling. For example, she says: “Development officers sometimes think that because you gave money to one particular cause, you’re expected to give to something else, too, and at that same exact amount.

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Revamping Your Fundraising Strategy: 4 Helpful Ideas [Guest Post]

Elevation

Fundraising: the air that nonprofits breathe, the energy they consume, and the water they drink. Essentially, without profitable fundraisers, nonprofit operations would cease to exist.

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How to Improve and Develop Process at Your Nonprofit

iMarketSmart

Developing process is tricky. In the world of for-profit businesses there are myriad books , webinars , and even conferences you can attend to help you become a “process” master. Yet, when it comes to nonprofit organizations the literature is fewer and farther between. It’s not that business process is exclusive to businesses (some of the same techniques, tactics, and best practices from the for-profit space work just as well at nonprofits), it’s that nonprofit organizations face some highly spe

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Fundraising After the Storm

Lets Talk Nonprofit

Natural disasters are becoming commonplace. Consider the. devastation we've seen in just the last 6 weeks : Wildfires raging in the Amazon rainforest. Rains triggering massive flooding in the Midwest and Southeastern U.S. Record flooding, and nearly 1 million people evacuated in Southern Japan. More than 200 dead from monsoon flooding in India. More flooding and landslides in China, Myanmar, and across South Asia.

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How to Choose Between Two Words

Kivi's Nonprofit Communications Blog

Should it be this word or that word ? Nonprofit communicators debate these kinds of things all the time. For example, earlier this month, I wrote a blog post called Improving Your Open Rate: The From Line. As I was writing, I realized that I was using “from field” in many places, but “from line” in a few. Which one belonged in the post title?

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Fall Fundraisers – 6 Ideas to Kick off the Season

NonProfit Hub

Looking for some fall ideas to (pumpkin) spice up your fundraising game? Here are some festive fundraising ideas to get people excited for the season and for your mission. With #GivingTuesday just around the corner, these ideas can help you reach those year-end goals! Fall Feast. Pay homage to the first Thanksgiving with a community fall feast! Bring together different vendors across your community, and have them bring their most bountiful harvests.

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4 Tips to Increase Conversions on Your Online Giving Page

Nonprofit Tech for Good

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. She advises nonprofits to accelerate their fundraising and engagement efforts through giving and marketing strategies via digital technologies. You’ve got your branding and nonprofit messaging down, your outreach is humming along, and your website is looking good.

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#GivingTuesday 2019: How to Build A Successful Fundraising Campaign

Fundraising Coach

The holiday season inspires a certain sense of altruism. Around the world, it’s a season of giving thanks -- and often a time for paying this thankfulness forward, too. No day embodies this more than #GivingTuesday, held on the first Tuesday following Thanksgiving. Inspired by the good done unto them-- whether due to a particularly tasty holiday feast or maybe even a productive Black Friday-- donors are ready to contribute to positive change in their communities. .

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Brand new digital body language filters

iMarketSmart

Filter by Digital Body Language. Digital body language is integral to understanding how supporters are engaging with your organization online. You can now filter by certain activities, such as microsite engagement, cultivation email engagement, recency of digital engagement, notes, and more! Unique Supporter Links. That’s right! You can copy, paste, and share individual supporter links with others.

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Where, When and How People Open Email

Kivi's Nonprofit Communications Blog

Litmus is out with a new update to its State of Email Engagement Report. Here are a few interesting findings from their research on more than 10 billion emails worldwide. Where People Open Email. Most emails are now opened in Gmail , making it the top inbox provider, with Apple iPhone falling to second place. According to this report, 42% of emails are opened on a mobile device or tablet.