Selfish Giving

NOVEMBER 4, 2020

Last week I gave you five great costume ideas for Halloween. I also challenged you to share your own costume idea for cause marketers. I got a bunch of suggestions and have declared two winners! The first is Lindsay Ellis , Manager, Corporate Parnerships at Essilor Vision Foundation. This is the perfect costume for a cause marketer! It's a nod to the world famous Arctic Home campaign that Coca Cola launched with the World Wildlife Fund to save the polar bears.

Production 147

Production Food Philanthropy Associations 147

Nonprofit Tech for Good

NOVEMBER 16, 2020

By Lindsey Himphill , Digital Marketing Strategist at MobileCause – a nonprofit technology company that pioneered text-to-donate and also offers an extensive suite of online, mobile, and event fundraising solutions. Recurring donations are the most sustainable source of income for most nonprofit organizations. In fact, monthly donors donate 440% more to charity over their lifetime than one-time donors.

Technology 136

Technology Communication Nonprofit Organizations Nonprofit Organizations 136

Mission Minded

NOVEMBER 5, 2020

Website content creation and curation is the number one reason for many web project delays. Follow these steps to keep your timeline on track. The post How to Keep Your Website Project On Track: A Checklist for Website Content Creation appeared first on Mission Minded.

Nonprofits 116

Nonprofits 116

Fundraising Coach

NOVEMBER 9, 2020

In the last few weeks, I’ve had interesting conversations with people about asking. CEOs who think that asking is a “schpeal” – a precise formula of words that will get the prospect to give generously. Or that asking is a step by step process so precise that they can let the staff do the relationship work and then just come in toward the end and make a successful ask.

Manufacturing 114

Manufacturing Energy Universities Fundraising 114

Kivi's Nonprofit Communications Blog

NOVEMBER 23, 2020

Every year around this time, I share some tips on dealing with the extra stress that happens during the holidays. You can read those here: Less Stress This Year-End Season? Yes, Please! How to Take Care of Yourself This Season. But this year has the potential to be the most stressful yet – or does it? With travel restrictions and physical distancing measures in place, you may have more time to take of yourself since you aren’t hopping between Christmas parties, family gatherings, and

Health 113

Health Management 113

iMarketSmart

NOVEMBER 3, 2020

I’m very thankful that Dr. Russell James has graciously shared 10 smart ways your supporters can give wisely before the end of this year. He recommends you share these concepts right away, as you see fit. 1. Deduct $300 without itemizing. This year only! You can deduct $300 of charitable gifts without itemizing. The $300 limit is one per tax filing unit.

Law 94

Law Marketing Marketing Communication 94

Selfish Giving

NOVEMBER 25, 2020

Megan Strand and I are back with another learning club discussion on Thursday, December 3 at 4pm EST. This time around, we'll tackle the complex topic of racial justice in corporate social impact efforts. Hairy topic, right? That's why we've invited a pair of experts to join us. To kick off our discussion, Kari Hayden Pendoley , Global Lead of Social Impact at Rodan+Fields , and Carrie Pena , Chief Experience Officer at buildOn will share how their partnership has tackled this issue and share th

Marketing 130

Marketing Marketing Production Food 130

Mission Minded

NOVEMBER 11, 2020

Instead of numeric jargon, create analytics reports focused on your organizational goals and how your digital strategy helps to achieve them. The post Digital Metrics Reporting that Makes Sense appeared first on Mission Minded.

Nonprofits 105

Nonprofits 105

The Fundraising Authority

NOVEMBER 20, 2020

When small and midsized non-profits are looking for new fundraising ideas, they are usually given ideas that require a lot of work for only a little return. Things like carwashes, rummage sales, and spare change collections can raise money, but often take a ton of work in return for just a few thousand dollars of fundraising profit. If your charity is looking to raise money from new sources or through new strategies, a wants to maximize return for the time invested, try one of these unusual fun

Non-Profits 97

Non-Profits Homelessness Medical Fundraising 97

Kivi's Nonprofit Communications Blog

NOVEMBER 13, 2020

Another Friday the 13th? Let’s just all keep our heads down and read the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have eye-tracking studies, sexy nonprofits, media coverage tips for the holiday season and more. It’s time for Mixed Links… Let’s kick things off with The 7 Best Facebook Marketing Tips You Need to Know. and 7 Marketing Lessons from Eye-Tracking Studies.

Communication 98

Communication Nonprofits Marketing Marketing 98

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Remember, an idea is only an idea if you don't have the funding, energy or needed support to ever execute it. Some of the best ideas never make it to market simply because the person behind the idea doesn't know how to get the buy-in, obtain the budget, needed support to make it a reality.

Marketing 78

Marketing Marketing Foundations Energy 78

Selfish Giving

NOVEMBER 18, 2020

I had a terrible experience last week. I was out walking my dog, Charlie. As I headed up the street, one of the neighborhood kids was walking down the opposite side with a little dog I hadn't seen before. It was a cute little terrier just like Charlie, but a little bigger. I thought, maybe a new neighbor! That's when I saw the moving truck at the top of the street.

Production 130

Production Activism Homelessness Energy 130

Nonprofit Tech for Good

NOVEMBER 21, 2020

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Did you know that 63% of Giving Tuesday donors only give on Giving Tuesday ? What if you could convert those one-time donors into engaged supporters that give again? That process begins on Welcome Wednesday, the day after Giving Tuesday.

Recruitment 132

Recruitment Management Fundraising Fundraising 132

Mission Minded

NOVEMBER 18, 2020

Think of it this way: a seal looks backward while a new logo looks forward. The post Your Logo and Your Seal. What’s the Difference? appeared first on Mission Minded.

Nonprofits 97

Nonprofits 97

The Fundraising Authority

NOVEMBER 28, 2020

Last week, we started a three article series on year-end fundraising. The first part described why donors give during the year-end giving season. In this post, I want to talk about the strategy behind raising more money during the final 4-6 weeks of the year. In our next post , we’ll go over a step-by-step plan for maximizing your year-end fundraising.

Non-Profits 96

Non-Profits Homelessness Fundraising Fundraising 96

Kivi's Nonprofit Communications Blog

NOVEMBER 5, 2020

If you are just getting started with creating and using an editorial calendar at your nonprofit, you might get overwhelmed at the prospect of including EVERYTHING in it. Relax. Here’s some good news. Most nonprofits don’t put every social media post into their editorial calendars. Here’s the approach we recommend instead. Start with putting the bigger chunks of content on your editorial calendar.

Communication 97

Communication Nonprofit Organizations Nonprofit Organizations Nonprofits 97

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Remember, an idea is only an idea if you don't have the funding, energy or needed support to ever execute it. Some of the best ideas never make it to market simply because the person behind the idea doesn't know how to get the buy-in, obtain the budget, needed support to make it a reality.

Marketing 78

Marketing Marketing Foundations Energy 78

NonProfit Hub

NOVEMBER 12, 2020

If your donors don’t open your fundraising appeal letter it doesn’t even matter what’s inside it. It doesn’t matter how compelling the ask is, how great you told the story, or even how you made the donor the hero of that story. If they don’t open the envelope, they’ll never read all of your hard work. So, how do you get donors to open your fundraising appeal envelopes?

Fundraising 94

Fundraising Fundraising Nonprofits Marketing 94

Nonprofit Tech for Good

NOVEMBER 9, 2020

By Kim Peterson , Content Marketing Specialist for Give by Cell , a technology company that provides mobile fundraising tools and text messaging services to nonprofits. With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Today, statistics show that one in five consumers has more than 1,000 unread emails in their personal inbox.

Communication 121

Communication Retail Recruitment Technology 121

Ann Green

NOVEMBER 4, 2020

Crowdfunding is a flexible and relatively easy way to tap into supporters’ generosity. Learn the best tactics to see long-term benefits from your campaign. By Lomesh Shah. As a result of COVID-19, it’s now more important than ever to actively engage your supporters and keep them up to date with your nonprofit’s latest happenings. With year-end fundraising campaigns quickly approaching, you want your nonprofit to be at the forefront of your supporters’ minds.

Activism 79

Activism Technology Energy Recruitment 79

The Fundraising Authority

NOVEMBER 20, 2020

I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective. And it got me thinking… there are really only three things that separate super-successful fundraising letters from ones that are just mediocre. So I am taking a break from writing the letter to share those three things with you.

Non-Profits 92

Non-Profits Fundraising Fundraising Communication 92

Kivi's Nonprofit Communications Blog

NOVEMBER 16, 2020

Our ability to produce our annual Nonprofit Communications Trends Report depends entirely on YOUR participation in the annual survey. The Trends Report is our most popular download of the year and is the “go to” source for what’s REALLY happening in the world of nonprofit communications. We answer the burning questions that nonprofit communications pros have about their work and their colleagues in the sector.

Communication 94

Communication Nonprofits Marketing Marketing 94

Twenty Hats

NOVEMBER 16, 2020

Are buy-in and inclusion two haves of the same whole? Right now I have a great project – I’m working with a museum client to create a Volunteer Engagement Strategic Plan. It’s a year long undertaking rather than the typical short-term one. That’s because the actual plan will not be the end of our collaboration. We’ll have an additional nine months to implement, assess, and adjust our priorities to meet the real life demands of the volunteers, the visitors, and the museum.

Participation and motivation 79

Participation and motivation Collaborations Energy Leadership 79

Network for Good

NOVEMBER 25, 2020

This year has been full of challenges for our nonprofit friends and their communities. But, it’s a tradition here at Network for Good to spend this time of year reflecting on the bright spots and finding reasons to celebrate. And this year, despite everything, there have been many. We saw donors come out in force to make this a record year of charitable giving.

Fundraising 75

Fundraising Fundraising Nonprofits 75

Nonprofit Tech for Good

NOVEMBER 19, 2020

101 Digital Marketing Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a “Certificate of Completion” in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits.

Marketing 119

Marketing Marketing Fundraising Fundraising 119

NonProfit Hub

NOVEMBER 19, 2020

If you’re a nonprofit leader, 2020 has likely put a wrench in your usual event planning strategy. With a global pandemic keeping most of us indoors, hosting a traditional in-person event is not the best idea. In order to adapt to this new normal, many nonprofit event planners have been exploring virtual or hybrid alternatives. The entire event takes place online (or part of it) and is experienced without any face-to-face engagement.

Management 79

Management Communication Foundations Activism 79

The Fundraising Authority

NOVEMBER 21, 2020

As development professionals, volunteers, and board members, we spend a lot of time searching for new prospects … trying to find new individuals, companies and foundations who might respond to our message, who we can cultivate, and who, over time, might make a significant gift to help us continue our work. Prospecting can be time-consuming, and can often be disheartening, if we have trouble finding and cultivating new leads.

Non-Profits 88

Non-Profits Fundraising Fundraising Energy 88

Kivi's Nonprofit Communications Blog

NOVEMBER 17, 2020

Between #GivingTuesday and year-end giving, nonprofits will be sending a lot of emails in the upcoming weeks. How will you stand out in a sea of appeals? Well first things first – before they can decide whether they want to open your email, it has to be delivered to their inbox. So let’s start with email deliverability… As I have mentioned in my post We Are Running an Email Re-Engagement Campaign and People Have Feelings , Inbox providers (Gmail, Microsoft, Yahoo, etc) look at

Marketing 92

Marketing Marketing Activism Management 92

The Nerdy NonProfit

NOVEMBER 13, 2020

By Guest Contributor, Amy Morrisey , Artisan E-Learning. Many nonprofits are interested in using e-learning to train staff members and volunteers. It can reach a larger number of people in a shorter amount of time than in-person training. Staff and volunteers can access the training anytime and anywhere. These seem like no-brainers. Why wouldn’t you just jump into e-learning as quickly as possible?

Nonprofits 64

Nonprofits Healthcare Medical Activism 64

Ann Green

NOVEMBER 18, 2020

I imagine most of you are familiar with #GivingTuesday, the annual giving day that takes place the Tuesday after Thanksgiving. This year it will be on December 1. I don’t need to remind you the world is in a very different place than it was last year at this time. You can’t run the same type of #GivingTuesday campaign you’ve run in the past. What I mean is just blasting a bunch of generic appeals that resemble Black Friday ads or those relentless requests for political donations.

Fundraising 61

Fundraising Fundraising Communication Nonprofits 61

Nonprofit Tech for Good

NOVEMBER 25, 2020

As the shift to digital marketing and fundraising continues to rapidly increase in the nonprofit sector, it is inevitable that your nonprofit will need to invest in professional graphic design. Below is a list of recommended graphic designers that have experience working with nonprofits, NGOs, and charities. For your reference: = $50 USD/hour. = $100 USD/hour. = $150 USD/hour.

Nonprofits 108

Nonprofits Marketing Marketing Fundraising 108

NonProfit Hub

NOVEMBER 26, 2020

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. It’s probably one of the most critical metrics you should be studying in 2021. . Your ability to retain donors and keep them engaged can directly impact your nonprofit for a few reasons: Retained donors can be more easily guided towards making larger gifts in the future.

Retention 75

Retention Associations Advertising Activism 75

Care2

NOVEMBER 10, 2020

Due to the COVID-19 pandemic, 2020 has brought unique challenges and obstacles that nobody could have expected. But even in the midst of social distancing guidelines and economic uncertainty, nonprofits have found creative ways to fundraise , engage supporters, and continue their work.

Communication 68

Communication Nonprofits Fundraising Fundraising 68

Kivi's Nonprofit Communications Blog

NOVEMBER 25, 2020

We are doing a logo refresh soon, so I started to think about all of the places we’ll need to update. Many are obvious: Website template Email template Social media accounts – personal and organizational Business cards Letterhead Email signatures Advertising and marketing materials Any products, swag, or packaging you might use Building signage.

Advertising 89

Advertising Production Marketing Marketing 89

The Fundraising Authority

NOVEMBER 22, 2020

How serious is your non-profit about your fundraising efforts? Depending on the size of your organization, here are some things to think about: For Small Non-Profits…. If you run a small non-profit organization (many churches and schools also fit this category), how much time, per week, is your staff dedicating to fundraising? Are you out there doing prospecting and building a fundraising pipeline?

Non-Profits 65

Non-Profits Fundraising Fundraising Universities 65

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 30, 2020

PDFBear: Convert Your PDF Files to JPG For Free. People find it necessary to save files on their computers daily. Whether it’s for work, school, or personal reasons, it is essential to save files digitally for safe-keeping. Say goodbye to bulks of paper works when you can save a document online and in different formats too. There are tons of file formats that one can choose from, and among the best types is the portable document file or PDF.

Social Enterprise 52

Social Enterprise Social Enterprise Management Nonprofits 52

Nonprofit Tech for Good

NOVEMBER 21, 2020

Date: Tuesday, January 26, 2021. Time: 1pm EST / 10am PST. Presented by: Sharon Cody , Partnership Manager at Harbor Compliance. Cost: Free. Your website and social media channels are remarkable tools that provide boundless opportunities to reach new donors to fuel your mission. But along with wider support, online fundraising brings increased fundraising registration and reporting requirements.

Fundraising 108

Fundraising Fundraising Governance Activism 108