December, 2020

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Newsletter: How to Monetize Your Content with Corporate Partnerships ; Cause Marketing Can Solve Sports’ Gen Z Problem ??? ?? ; Nonprofits That Smell Raise More Money

Selfish Giving

Build an audience. Engage with that audience. Monetize that audience (with corporate and other forms of support). For those of you who have been readers for a while, I can see your eye balls rolling.??I know. I say this all the time! It's kind of become my mantra. For newbies, welcome to what I call audience-centric fundraising. Now, when I say build an audience , many of you will think of events, which are generally excellent for building an audience.

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Online Fundraising: What Your Nonprofit Needs to Do to Be Compliant in 2021

Nonprofit Tech for Good

By Sharon Cody, J.D. , Partnership Manager at Harbor Compliance – a leading provider of compliance solutions for nonprofits. Her more than 30 years in the nonprofit sector have made her passionate about educating nonprofits on the role of compliance as both a best practice and an industry differentiator. Related Webinar: Online Fundraising Compliance: How to Stay Compliant While Building Trust and Increasing Giving. 2020 has made it clear that online fundraising is here to stay.

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Week of Freebies, Day 1: The 2021 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

Happy Holidays! Toward the end of every year, we spread some good cheer with some free stuff for our awesome readers like you! We have some new freebies for you, but let’s kick of the week with something tried and true… The 2021 Nonprofit Communications Trends Report. The 2021 Nonprofit Communications Trends Report is compiled from the answers of over 500 nonprofit professionals who took the 2021 Nonprofit Communications Trends Survey in November and December of 2020.

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Fundraiser vs. Friendraiser vs. Waste of Time

The Fundraising Authority

Last night, I was watching an old episode of The Office (US version) that brought a common non-profit problem to mind. In this episode , Michael is getting chided (over the phone) by the corporate office for spending too much money holding office parties. After listing a number of events the Scranton branch has hosted over the past year, the voice on the other end of the line say, incredulously, “You held a tsunami-relief fundraiser that lost money…” To which Michael replies,

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100+ Profitable Niches List for 2021 & Beyond!

Getting Attention

Lately I’ve been getting a TON of emails asking me the very same question:“What are the most profitable niches in Internet Marketing?”So, after I responded to the first few – I decided to make a blog post about it instead for all to enjoy by listing some MAJOR niches, AND quite a few of their […].

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How to see your LinkedIn page followers on your company page

Nonprofit Marketing Insights by GlobalOwls

How to see your LinkedIn page followers on your company page. Are you gaining some nice followers on your LinkedIn company page? You might want to learn who is following you. Here’s how you can find out. Nice! You’re getting some nice traction on LinkedIn. Let’s go beyond just the number of followers and check out who is following your LinkedIn Company Page.

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Industry Overviews: Online Grocery Sales & Cough & Cold Medicine Manufacturing OTC

Selfish Giving

Online Grocery Sales Operators in this industry sell grocery items through online channels. The industry comprises companies that are based online and those that have both a physical presence and also sell food products on the internet. Top Leading Companies Amazon.com Inc Walmart Inc. The Kroger Company PeaPod Fresh Direct LLC Example of Amazon Combating Hunger At Amazon, we move quickly to make the biggest, most positive impact on neighbors in immediate need—supporting what we call Right Now N

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Your Day in the Life

Kivi's Nonprofit Communications Blog

We need new submissions for our Day in the Life of a Nonprofit Communicator blog series. If you have ever read a Day in the Life post and thought “Yay! I am not alone” or nodded along knowingly when someone said they had to eat lunch at their desk – it’s your turn to share! From the moment your alarm goes off til you shut your computer off, we want to know how you spend your day.

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You’re already practicing something that will improve your management skills

Twenty Hats

While we’re waiting for the pandemic to end, you may see parallels to your own program goals. One of the wisest pieces of advice I ever received came from a supervisor of volunteers at my former workplace, a CASA program. CASA, or Court Appointed Special Advocates Programs, support volunteers who advocate in juvenile court for the best interests of abused or neglected children.

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A 10 Step Guide to a Throwing a Successful Fundraising Event

The Fundraising Authority

Charity events are a popular form of fundraising. While they can be great money makers for an organization, they can also be time consuming and expensive. The success of charity events depends on careful planning. To help you ensure that your fundraising event is a winner, here are ten major components that you must incorporate into your event plan, regardless of the specific fundraising event ideas you use: 1.

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7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Creating even the most stunning, funny or high quality content is not going to drive measurable and profitable results if you don't have the right foundations in place.

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Newsletter: This Industry is Ripe for Cause Partnerships ; Cleaner Pine-Sol Opens Online Store for Charity; Beauty Brands are Turning to Cause for Holidays

Selfish Giving

The docs are back! No, we can't give you the covid vaccine ?????- but we can address your partnership woes! Remember, we're not real doctors, we're cause doctors (or Cause Docs !)??????? The doc joining David Giagrando and me this month is Larry Weil (aka The Sponsorship Guy ). And what perfect timing, right? I bet you're thinking about sponsors for your 2021 events and programs.

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7 Useful Tips to Increase Membership Renewal for Your Association

Nonprofit Tech for Good

Written by Findjoo , this is the third post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. Post 1: 12 Features Membership Organizations & Associations Should Look for in a CRM. Post 2: How to Recruit New Members for Your Association on Social Media. Many membership managers will be familiar with the difficulties of getting people to renew.

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Give Us a Year and We’ll Change How You Work

Kivi's Nonprofit Communications Blog

Were you ready for 2020? I know I wasn’t! Who knows what 2021 will bring us? It could be another horror show or the best year ever. Either way you will need some help cutting through the noise so you can focus on what really works. We are always here for you as your one-stop nonprofit communications professional development shop. We have amassed not only a great catalogue of nonprofit communications training you can access 24/7, but we also have a generous community of fellow nonprofit com

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What Would You Tell Your Past Self?

Mission Minded

Organizations frequently seek someone to consult on their organization’s brand, or reputation. How would you consult yourself? The post What Would You Tell Your Past Self? appeared first on Mission Minded.

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3 Quick Ways to Double Your Online Fundraising Revenue

The Fundraising Authority

In Mastering Online Fundraising , our class for non-profit fundraisers, we talk a lot about how small changes to your online fundraising strategy can result in major returns, including new prospects, new event attendees, and of course, new donors. Today, I want to present three quick and easy tactics you can immediately implement in your online activities that could easily double your online fundraising revenue over the coming year: 1.

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7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Creating even the most stunning, funny or high quality content is not going to drive measurable and profitable results if you don't have the right foundations in place.

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Newsletter: What to Do When a Sponsor Doesn’t Pay Up ; How to Make an Amazing Introduction Via Email ; How Hockey Kept the Teddy Bear Toss Going During the Pandemic

Selfish Giving

Last Christmas I visited my brother and his family in Paris. Exactly one year ago today, we toured the Château de Chantilly where I snapped this picture. It's an amazing place. My favorite part was visiting the restaurant where I ate a whole bowl of Chantilly whipped cream.?? My what a difference a year makes. Thank goodness I have a stockpile of whipped cream, albeit in the can.

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[FREE WEBINAR] How to Host a Virtual Fundraising Event: A Step-by-Step Guide for Nonprofits

Nonprofit Tech for Good

Date: Tuesday, February 9, 2021. Time: 1pm EST / 10am PST. Presented by: Christy Noel , VP of Digital Marketing Services at MobileCause. Cost: Free. With the right strategies and tools, virtual fundraisers have proven to rival even the best in-person fundraising events in terms of revenue, reach and donor engagement. Whether a virtual gala, run/walk, golf tournament, interactive contest or other virtual fundraiser, you can connect with donors and inspire giving.

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Week of Freebies, Day 2: The Nonprofit Editorial Planning Starter Kit

Kivi's Nonprofit Communications Blog

Happy Holidays! Toward the end of every year, we spread some good cheer with some free stuff for our awesome readers like you! Today we share a new resource that has some of our best planning worksheets and tips on editorial planning all in one place. Editorial calendars are essential to running a successful nonprofit communication program. Our Nonprofit Communications Trends Reports show that the most effective nonprofits use one consistently and that 80% of nonprofits use some sort of editoria

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Thanking donors is NOT an activity report

Fundraising Coach

Fundraising is filled with things that seem to make sense, but don't. One of those areas is when it comes to thanking donors. When we thank donors, we think we need to prove to them that we did great work. So we fill our donor newsletters with. Statistics (we fed X many people). Staff accomplishments (our staff earned these certificates). and awards (we received this amazing recognition).

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Developing a Tactical Fundraising Calendar for Your Organization

The Fundraising Authority

The tactical strategy for your fundraising should not be random, and it shouldn’t be based on a “we’ll figure this out as we go along” mentality. Your best bet to ensure maximum revenue is to lay out a tactical fundraising calendar as part of your overall fundraising plan. A tactical calendar, as its name suggests, is simply a calendar that shows when your non-profit will employ each of the fundraising tactics it is planning to use in a given year.

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7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Creating even the most stunning, funny or high quality content is not going to drive measurable and profitable results if you don't have the right foundations in place.

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Newsletter: Sponsorship Advice from a Dragster Driver ; Stacy’s Pita Chips Launches Cause-Related QR Codes on Bags?; Small Businesses are the New Cause Marketing Partners

Selfish Giving

We have over 70 people registered for the Cause Docs Zoom call tomorrow at 2pm EST with Larry Weil, The Sponsorship guy! Will you be joining us? We've gotten some great questions so far. They include: Q. What is the best tactic to introduce our non-profit and the opportunity to potential sponsors? - Down Syndrome Association Q. What is your recommendation for valuing our digital assets when pitching current partners in the new year?

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How NOT to Make a Fundraising Plan

NonProfit Hub

Fundraising. While it’s something so common in the nonprofit world, it can be a beast to tackle ? and get it right. A successful fundraising plan has every aspect down to a science. But things don’t always go as planned. Humans mess up, people get busy, and some things just fall through. But we can teach you how to avoid some of these issues! By knowing these issues ahead of time, you can better prepare yourself for possible troubles ahead.

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Five Lines Communications Directors Must Walk Carefully

Kivi's Nonprofit Communications Blog

Much of nonprofit marketing and communications success is about finding and maintaining your balance. Think of it as walking a fine line. If you venture too far to the left or the right away from that line, you’ll end up struggling in several different ways. You could burn out, or not get good results, or end up in difficult relationships with coworkers.

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Keep in Touch with Your Donors Throughout the Year by Using a Communications Calendar

Ann Green

I like to emphasize the importance of keeping in touch with your donors throughout the year. During the pandemic, this has become more important than ever, even though it may be harder due to everything that’s going on. Your donors want to hear from you and don’t just want to be blasted with fundraising appeals. The good news is that better donor communication (thank yous and updates) can help you raise more money.

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What to Do When a Major Donor Prospect Says No

The Fundraising Authority

Is there any more depressing word in the fundraiser’s lexicon than “no”? It means all of your efforts, research, and cultivation will not be resulting in a gift from this prospect. Often, it means explaining to your boss, or to a referring board member, that no, you were not able to secure a donation, and no, the donor does not want to think about it… they outright declined.

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Top 3 Reasons Businesses Fail with Digital Marketing and Social Media

Pam Moore

· Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? If yes, you are not alone. Though many self proclaimed experts may tell you digital marketing and social media is fast and easy, the truth is that it's not.

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How 2021 is different from 2020 for leaders

Concord Leadership

As we enter the last week of 2020, I’ve been thinking about how weird our conception of time is. Good-bye 2020 Pretty soon, 2020 will be in the past. It’s amazing to see how many people are excited by this. I’ve seen posts celebrating the end of 2020 for weeks now. But do you know […]. The post How 2021 is different from 2020 for leaders appeared first on The Concord Leadership Group, LLC.

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How Nonprofits Can Expect the Unexpected When Budgeting

NonProfit Hub

Managing money for a nonprofit often feels like laying train tracks ahead of a speeding locomotive. An organization’s course depends on how well its leaders manage money down the line. Here is how nonprofits can expect the unexpected when budgeting. For example, Doctors Without Borders operated 10% ahead of its budget before the stock market came crashing down in December 2018.

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Should You Contact People Who Unsubscribed from Your Email List?

Kivi's Nonprofit Communications Blog

No, you shouldn’t. OK, nice chatting with you. Have a great day! In all seriousness, this question came up in a nonprofit communications Facebook Group and I was amazed how many people told the poster to contact unsubscribers to see why they left. This is a bad idea possibly violating various laws depending on what country they are in. Plus add in everything going on right now and you have a recipe for disaster.

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3 Things to do Now to Successfully Finish Year-end Fundraising

Fundraising Coach

There is so much information on year-end fundraising out there right now. And, let's face it, so many of us are tired. Ready to stop. But if you run a nonprofit or run nonprofit fundraising, this is not the time to take two weeks off. Here's the advice I gave subscribers to my weekly coaching email Fundraising Kick. Fundraising Kick: Closing 2020 Successfully.

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Holding an Event is NOT Your Whole Fundraising Strategy

The Fundraising Authority

I like fundraising events. I’ve managed (literally) hundreds of them during my fundraising career, from $500,000 galas to $10,000 hosted events and everything in between. Heck, I’ve even written a handbook on a certain kind of fundraising event. So… I’m not one of those “fundraising events aren’t worth the effort” snobs. Still, it makes me cringe when I’m talking with a non-profit about some fundraising difficulties they are having, or some new program they want to launch, and everyone agrees

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Top 3 Reasons Businesses Fail with Digital Marketing and Social Media

Pam Moore

·. Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? If yes, you are not alone. Though many self proclaimed experts may tell you digital marketing and social media is fast and easy, the truth is that it's not.

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Hope in 2021: What Does it Look Like to You?

Mission Minded

Mission Minded is ever hopeful and thankful for the work—and impact—our clients like you create in their communities everyday. The post Hope in 2021: What Does it Look Like to You? appeared first on Mission Minded.

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Today’s Talk with Steven Shattuck

NonProfit Hub

For Today’s Talk, we called Steven Shattuck, Chief Engagement Officer at Bloomerang. He answered some questions that every nonprofit has been asking this year. Is it still okay to fundraise during a pandemic? What will fundraising look like over the next few years? . In this conversation, Steven has some great advice for anyone who might be afraid to ask for help.