Selfish Giving

OCTOBER 3, 2017

Today on CauseTalk Radio , Megan and I talk to Ed Riegert, retail marketing manager for Brooks , and Kristin Finton footwear merchandising manager for REI , about the National Parks Collection , an exclusive line of shoes and tees being sold at REI that celebrate five iconic national parks and benefit the National Park Foundation. On the show, Megan, Ed, Kristin and I discuss: How the National Park Collection got started by Brooks.

Retail 180

Retail Foundations Management Marketing 180

Pam Moore

OCTOBER 29, 2017

You have created the perfect marketing campaign. It's 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign.

Advertising 167

Advertising Marketing Marketing Education 167

Nonprofit Tech for Good

OCTOBER 10, 2017

Real-time reporting from nonprofit conferences and events requires an advanced skill set, training, and a lot of practice. Tailored for social media managers, this webinar below was presented on October 9 highlighted which skills are necessary for live reporting, which online tools work the best, and outlined a 6-week plan that includes pre-event planning and post-event follow-up.

Volunteerism 94

Volunteerism Volunteerism Nonprofits Technology 94

The Agitator

OCTOBER 12, 2017

Over the past week, we renewed our exploration of what’s wrong with nonprofit fundraising. Here and here we dealt mainly with how fundraisers are viewed and treated by their organizations and by each other. Of course, that’s only a small part of the story — some of the symptoms. The bigger picture problem — the disease itself and the ‘cure’ for it lies in understanding and treating the systems that are the root cause of the disease.

Fundraising 77

Fundraising Fundraising Nonprofits Nonprofit Management 77

Ann Green

OCTOBER 18, 2017

Year-end fundraising season is upon us. This is the busiest time of the year for most organizations and you need to plan carefully. If you just send one fundraising letter and then wait for the donations to pour in, you’re in for a rude awakening. Your donors are busy and may put your letter aside to handle later, and then never get to it. You may be thinking of bypassing direct mail altogether because it’s too expensive, and only sending email appeals.

Fundraising 66

Fundraising Fundraising Communication 66

Fundraising Coach

OCTOBER 26, 2017

As much as I love to do in-person leadership and fundraising trainings , sometimes you just can't get to them. So webinars can be incredibly helpful. Over the last few months, I've done webinars for NCDC, qGiv, NonprofitHub, and Bloomerang. Webinars on Leadership and Fundraising. Here are free recordings of all four webinars. Nonprofit Leadership Goal-Setting.

Leadership 63

Leadership Nonprofit Leadership Fundraising Fundraising 63

Selfish Giving

OCTOBER 29, 2017

Photo via louelke on Flickr. Most people are busy. They get caught up in life, and bombarded by hundreds of sales, marketing, and fundraising messages every day. The average person cares about worthy causes and enjoys giving to organizations that are making a different. But it can be hard to cut through the clutter and reach people with your fundraising message.

Non-Profits 157

Non-Profits Homelessness Associations Education 157

Nonprofit Tech for Good

OCTOBER 8, 2017

According to the 2017 Global Trends in Giving Report , a donor’s ideology has more impact upon which causes and types of nonprofits they support than gender or age. Donors with a conservative ideology are more traditional in their giving while donors with a liberal ideology are more diverse in the types of causes they support. Giving to children and youth, however, is a cause that unites all donors regardless of ideology.

Public Policy 90

Public Policy Volunteerism Volunteerism Children 90

The Agitator

OCTOBER 2, 2017

A reader’s comment to my post Storytelling In The Digital Age got me thinking about the things fundraisers say ‘Yes’ to and those that trigger a ‘No’ In this case, the reader commented, “Would like to get Julia’s book, but Amazon’s $38.73 price is out of my nonprofit range.” I’m sure Joe is sincere and his organization, like so many, may not even have a budget for books, and training sessions.

Activism 67

Activism Fundraising Fundraising Nonprofits 67

iMarketSmart

OCTOBER 9, 2017

First, what are we really talking about when we say moves management ? Wikipedia says , “moves are the actions an organization takes to bring in donors, establish relationships, and renew contributions.” So, moves are what the fundraiser does. Ah! Moves are activities. I get it! Fundraisers achieve their goals if they develop plans for their activities.

Management 61

Management Activism Values Universities 61

Kivi's Nonprofit Communications Blog

OCTOBER 3, 2017

On Thursday, I’m presenting a webinar on how to create a great thank you video for your supporters. We’ll talk about the best scripts and soundtracks for these kinds of videos, but what about when you post them on social media and your supporters see it with the sound off? Here are a few tips for creating videos with sound that still work without sound. .

Communication 61

Communication Nonprofits 61

Selfish Giving

OCTOBER 17, 2017

Today on CauseTalk Radio , Megan and I talk to Laura Swapp , Director of Public Affairs & Next Gen Marketing at REI , about an ambitious new campaign called Force of Nature. The goal of Force of Nature is a total disruption of the dominance of male imagery, heroes and stories as "masters of the outdoors." and and seeks reclaims the outdoors for women of all ages, races, sizes, and gender expressions.

Marketing 140

Marketing Marketing 140

Pam Moore

OCTOBER 4, 2017

“I have so much extra time and money, I think I will spend it all on social media…” said no business or marketing leader ever! We work with solo entrepreneurs to Fortune 10 brands and I can tell you there is not one client who has ever stated this to us. Usually it's the opposite. Their schedules are already packed. They are stressed as they know they need to turn up their efforts with social media if they want to be in business 5 years from now.

Production 167

Production Management Marketing Marketing 167

Ann Green

OCTOBER 2, 2017

After you send your year-end appeal, you’ll most likely gain some brand new donors, which is good news. The bad news is over 70% of these first-time donors won’t make a second gift. Don’t let that happen to you. Nonprofit organizations don’t spend enough time trying to keep their current donors. You want to pay attention to your retention because it’s easier and less expensive to keep your current donors rather than finding new ones.

Retention 60

Retention Communication Nonprofit Organizations Nonprofit Organizations 60

The Agitator

OCTOBER 1, 2017

I want to give an enthusiastic ‘thumbs up’ to Richard Perry’s article recently in NonProfitPRO titled, What Rights Do Your Donors Have? The short answer would be … every right! But Richard was more thoughtful. Here’s his list of ‘donor rights’: To be treated as a partner. [Not a cash machine.]. To know how the funds they give are being used and that a real difference is being made.

Nonprofit Management 64

Nonprofit Management Retention Management Nonprofits 64

iMarketSmart

OCTOBER 12, 2017

On today’s episode we discuss our second set of listener submitted questions. This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me – tim@imarketsmart.com. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |.

Marketing 60

Marketing Marketing Non-Profits Fundraising 60

Kivi's Nonprofit Communications Blog

OCTOBER 5, 2017

Aubrey Brennan. We love to hear how it goes when you’ve used one of our tactics! Today’s post comes from Aubrey Brennan of Green Bay Botanical Garden who took our suggestions regarding finding engaged email subscribers and deleting everyone else. Find out how it worked for her organization. ~Kristina. Guest Post by Aubrey Brennan. Thanks to Nonprofit Marketing Guide, we knew it was important to segment our email list to increase engagement.

Communication 59

Communication Management Marketing Marketing 59

Selfish Giving

OCTOBER 24, 2017

Today on CauseTalk Radio , Megan and I talk to Michal Alter , Co-Founder and CEO, Visit.org , about how this B-Corp is curating different local travel experiences — ranging from free to several thousand dollars per person — all in the name of social good! The traveler gets an authentic travel experience and 100% of host revenue is invested back into the local community.

Nonprofits 113

Nonprofits 113

Pam Moore

OCTOBER 1, 2017

Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not LinkedIn. Not Twitter. Not YouTube. Not Snapchat. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience.

Marketing 166

Marketing Marketing Foundations Community Development 166

Fundraising Coach

OCTOBER 10, 2017

A while back, I received a call from an ALS Foundation. The call was awful. So awful, I've waited over a year and a half to write about it. Long enough that I don't remember exactly which ALS organization it was. But fresh enough that the emotions linger. And I want to help you from making the same mistakes this organization made. Effective fundraising involves emotions.

Fundraising 58

Fundraising Fundraising Public and Nonprofit Management Foundations 58

The Agitator

OCTOBER 31, 2017

If you still believe—or even worse, tout the fact– that your organization is the end-all and be-all this will burst your organization-centric bubble. A study just released by The Blackbaud Institute titled Vital Signs: Monitoring Giving Patterns in the Donor Marketplace concludes that…. “…American donors are more valuable to American nonprofit organizations than the organizations are to the donors.”.

Retention 63

Retention Medical Values Education 63

Concord Leadership

OCTOBER 26, 2017

How do you behave as a leader? Do you know what your preferred management style is and how it contributes to your success? I’m pleased to announce that it’s time for the 2nd Nonprofit Sector Leadership survey! This year The Concord Leadership Group is partnering Bloomerang, Boardable, and DonorSearch to engage Adrian Sargeant and the […].

Nonprofit Leadership 52

Nonprofit Leadership Leadership Nonprofits Management 52

Kivi's Nonprofit Communications Blog

OCTOBER 10, 2017

It’s my least favorite goal for nonprofit communicators: Brand Awareness. Why? Because it’s vague and hard to measure, and therefore hard to know what will really work best to increase it. Nevertheless, raising brand awareness is a top goal for many nonprofit communications departments, according to our research. The argument for the goal goes like this: If someone isn’t aware you exist, then how can they use your services, get educated on issues, advocate for your cause, vol

Communication 59

Communication Nonprofits Collaborations Activism 59

Selfish Giving

OCTOBER 31, 2017

Today on CauseTalk Radio , Megan and I talk to George Khalaf , Executive Director, Empatico. Empatico is a $20 million initiative from The KIND Foundation , started by KIND Snacks , to broaden kids' world views through meaningful interactions with peers across the globe. The free online learning tool will enable students to practice communication and leadership skills needed to succeed in a divided country and interdependent world.

Leadership 100

Leadership Foundations Activism Communication 100

Pam Moore

OCTOBER 9, 2017

It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries. It's in our DNA to want to connect with other human beings who believe in the same things we do. It's these common foundations that weave the threads for relationships, trust and community.

Foundations 166

Foundations Marketing Marketing Communication 166

The NonProfit Times

OCTOBER 24, 2017

Donors are human. They have likes and dislikes. They are creatures of habit and thus have behaviors, that when known, can be worked with to entice giving. This six-part series on neurofundraising is state of the moment behavioral marketing information that fundraisers can immediately put to use. The post NeuroFundraising appeared first on The NonProfit Times.

Marketing 52

Marketing Marketing Fundraising Fundraising 52

The Agitator

OCTOBER 23, 2017

Both Jeff Brooks and the Better Fundraising blog deliver the simplest of fundraising strategies for the holiday giving season … BE THERE! Their point. ‘Tis not the season for persuasion. Donors are well-primed. They don’t need to be persuaded … rather, just reminded that they already love your cause and are committed to it. As Jeff puts it, “Be there for the donors who are in give mode” It’s not that they’ve forgotten; it’s that they’re

Fundraising 60

Fundraising Fundraising Retention Communication 60

NonProfit Hub

OCTOBER 27, 2017

Though the idea of helping and giving back to others has existed since Biblical times, nonprofit organizations in the United States have a much shorter history. Every couple of decades, a new era ushers in a new set of ideas, principles and practices that affect how the nonprofit sector functions. Let’s take a look at what we can learn from the history of nonprofit organizations.

Nonprofit Organizations 61

Nonprofit Organizations Nonprofit Organizations Nonprofit governance and management Public and Social Policy 61

iMarketSmart

OCTOBER 4, 2017

Every nonprofit organization needs more of two things: time and money. Okay, every organization (nonprofit or for-profit) could use more of those two resources. Hey, now that I think about, I could use more of those two myself… Time and money are the most valuable resources in the world , and for nonprofits the impact of having more of either can be immeasurable.

Retention 53

Retention Values Activism Nonprofit Organizations 53

Selfish Giving

OCTOBER 16, 2017

For nearly two decades Operation Warm has had a simple mission: to provide children in need with the gift of brand new winter coats. The nonprofit works directly with manufacturers to create their own line of warm, colorful winter coats made just for kids. Since 1998, Operation Warm has provided coats to over 2 million children across the United States.

Recruitment 100

Recruitment Manufacturing Children Nonprofits 100

EveryAction

OCTOBER 30, 2017

Kicking off with #GivingTuesday, year-end fundraising season will be in full swing. This busy time is marked with nonprofits around the world striving for new and exciting ways to engage with potential donors. You need to launch your campaign , test your email deliverability , craft your message , and more. But one of the easiest things you can check off your to-do list is perfecting your donation page.

Food 52

Food Health Values Fundraising 52

Kivi's Nonprofit Communications Blog

OCTOBER 23, 2017

Blair Trexler. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Blair Trexler has worked in some aspect of development since 2010.

Communication 51

Communication Public and Nonprofit Management Psychology Nonprofits 51

The Agitator

OCTOBER 25, 2017

In my experience, very few fundraisers understand the essential importance of donor identity. Unless you understand ‘why’ a donor gives you’re more likely than not to miss the mark. That’s why Tom’s In Make It About Me and the terrific post he cites by Katrina VanHuss ( Why I Care About Your Cause, But Don’t Donate ) are so important. Those who’ve read the piece will recall that Katrina describes her personal experience caring for her father, who suffered and died from Parkinson’s di

Education 59

Education Education Fundraising Fundraising 59

Ann Green

OCTOBER 26, 2017

Donor communication can be the key to growing your nonprofit’s community and reaching your fundraising goals. Be wary of these 5 fatal communication mistakes! By Steve Page. When your nonprofit’s fundraising efforts are in full swing, it can be easy to get caught up in a numbers game of trying to reach your fundraising benchmarks. However, if your team wants to raise as much money as possible for your cause, there’s one area of your fundraising strategy that you shouldn’t disregard: your donor c

Communication 51

Communication Nonprofits Fundraising Fundraising 51

iMarketSmart

OCTOBER 23, 2017

Here are a dozen ways engagement fundraising helps nonprofits all around the world. 1. Focus on your oldest supporters and Legacy Society members who have no children and capacity (this is the essential component of the strategy for generating revenue quickly). 2. Engage all of your high-value supporters cost-effectively using a carefully balanced mix of digital technology and traditional channels. 3.

Fundraising 49

Fundraising Fundraising Children Values 49

Selfish Giving

OCTOBER 10, 2017

Today on CauseTalk Radio , Megan and I talk to Annie Ford Danielson , Global Beauty Authority at Benefit Cosmetics about the Bold is Beautiful Project, which has raised $11 million waxing women's (and men's) brows in 17 countries. The Bold is Beautiful Project is the company's annual global philanthropy program dedicated to providing resources and opportunities to help empower women and girls around the world.

Retail 100

Retail Philanthropy Fundraising Fundraising 100

NonProfit Hub

OCTOBER 25, 2017

Sponsored by Jitasa. If you’ve ever held an executive position at a nonprofit, you have probably heard cliche mantras such as “work smart, not hard” or “do more with less.” While these snippets of advice surely have some merit, they don’t assist you in discovering how to work smart or how to do more. That’s where we come in. One of the most difficult components of starting and maintaining a nonprofit is learning how to take advantage of the resources at your disposal.

Nonprofits 51

Nonprofits Retention Management Nonprofit Management 51