Selfish Giving

APRIL 17, 2019

The people who read my newsletter are corporate partnership pros, but the section that is most popular with readers is not "Partnership Notes." It's "Marketing Your Cause" - and with good reason! You realize that the better you market your cause, the easier it will be to recruit corporate partners. Since January I've been seeing a trend that I want to address.

Culture 113

Culture Public and Nonprofit Management Marketing Marketing 113

Pam Moore

APRIL 30, 2019

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Even LinkedIn now leverages hashtags and even lets their users search for content using hashtags. Instagram Stories even have the ability to add hashtags to Stories making it easier for people to find your content.

Marketing 108

Marketing Marketing Activism Non-Profits 108

Nonprofit Tech for Good

APRIL 23, 2019

By StratusLIVE (Sponsored Post). Nonprofits are doing important work every day that impacts lives and makes our world even better. But due to many common challenges to constantly reach new donors, retain existing donors, and increase operational efficiency the amount of effort to impact lives doesn’t always result in the high return it should. In the 2018 Charitable Giving Stats from NP Source , 77% believe everyone can make a difference by supporting causes.

Nonprofits 104

Nonprofits Technology Collaborations Retention 104

Kivi's Nonprofit Communications Blog

APRIL 17, 2019

Guest Post By John Haydon If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie. Facebook giveth and Facebook taketh away. Here’s the thing: Facebook and (Instagram) are where most of your supporters hang out and talk about the causes they care about.

Values 98

Values Marketing Marketing Technology 98

Fundraising Coach

APRIL 9, 2019

Nonprofits love sending email. It doesn't take all the printing time of direct mail. And it costs less. But what if your emails aren't getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms - the systems they use to determine if your email is wanted or unwanted. In fact, Yahoo is reported to be deactivating thousands of email accounts that haven't been logged into.

Leadership 95

Leadership Health Communication Marketing 95

Mission Minded

APRIL 18, 2019

Abbey Meyers is a Brand strategist at Mission Minded and the project lead for the recent redesign of the California. The post Behind the Brand: California Symphony appeared first on Mission Minded.

Nonprofits 75

Nonprofits 75

Selfish Giving

APRIL 10, 2019

Three things this week. First: Please, please head over and take the Selfish Giving / Catalist 2019 Corporate Partnership Professional Compensation Survey. This information doesn't exist ANYWHERE but is much-needed. As one reader wrote last week: "A salary survey, umm, yes please! I have a hard time finding out what my salary should be, my peers aren't going to tell me and doing a google search just gives me a wide range!

Retail 100

Retail Food Associations Recruitment 100

Nonprofit Tech for Good

APRIL 6, 2019

Date: May 7, 2019. Time: 1pm EDT / 10am PDT. Presented by: Corey Blake , Digital Marketing Strategist, MobileCause. Leah Libolt , Senior Digital Marketing Strategist, MobileCause. Heather Kopec , Director of Annual Giving, Virginia Tech. With 96% of all Americans owning mobile devices, and 81% of U.S. adults owning smartphones, it’s imperative that nonprofits adapt to meet donors where they are and how they communicate.

Fundraising 103

Fundraising Fundraising Nonprofits Communication 103

Kivi's Nonprofit Communications Blog

APRIL 25, 2019

Flickr Creative Commons photo by Serra Boten. One of my clients recently celebrated a big victory. After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal. He put together a timely and thoughtful piece about a controversial issue — a piece that challenged conventional wisdom about a complex topic and showcased his experience and expertise.

Philanthropy 94

Philanthropy Communication Nonprofits 94

Ann Green

APRIL 23, 2019

In my last post, I wrote about the importance of staying donor-centered. Now let’s take it a step further. Try to think like your donors. Visualize one donor or a type of donor and imagine how they will respond to your communication. Get to know your donors better. You may have a hard time with this if you don’t know your donors very well. One way to get to know them better is to send short surveys.

Homelessness 68

Homelessness Communication Fundraising Fundraising 68

Mission Minded

APRIL 25, 2019

The moment of truth is upon you. You’ve approved your budget, wrangled myriad stakeholders, invested hard-won funds, devoted months of. The post Why the Easy Choice Isn’t On-Brand appeared first on Mission Minded.

Nonprofits 73

Nonprofits Fundraising Fundraising 73

Selfish Giving

APRIL 3, 2019

Have you ever wondered how much nonprofit corporate partnership professionals are paid??? Me too! I asked this question to the gang of Catalist last week and now we both want to get to the bottom of how much nonprofit corporate partnership, sponsorship and cause marketing professionals make! We're looking for salary information for a range of positions - from coordinator to manager to director to vice president.

Food 100

Food Retail Children Management 100

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customer

Activism 97

Activism Values Marketing Marketing 97

Nonprofit Tech for Good

APRIL 12, 2019

By Maryanne Dersch , a speaker, coach, and creator of the Superstar Fundraising Academy. She is also the author of Courageous Communication: How Codependence Is Making Your Nonprofit Brand Boring and What to Do About It. Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website.

Education 100

Education Education Nonprofits Production 100

Kivi's Nonprofit Communications Blog

APRIL 29, 2019

A couple of weeks ago, I shared some tips from other nonprofit communicators on how to communicate internally at your organization as well as other resources on getting people to meet deadlines and the best communications apps to use. Today I am sharing the internal newsletter used by Community Partners in LA. Lauren Kay, director of communications, shared this with me about their newsletter: Lauren Kay “We’ve been growing and now have a staff of 42.

Finance 88

Finance Recruitment Communication Activism 88

NonProfit Hub

APRIL 5, 2019

It’s much easier to learn something completely new than to unlearn an old habit. Just ask any parent. It’s why children are taught essential functions at an early age: they haven’t yet learned the wrong way to do things. Movement, language, mannerisms—it’s crucial that these fundamentals are properly taught to avoid the potentially painstaking unlearning process during adolescence.

Children 73

Children Nonprofits Culture Leadership 73

Mission Minded

APRIL 25, 2019

You hopefully already know that using your independent school or nonprofit’s brand as a basis for marketing is essential. But, The post Will Paid Search Pay Off for Your Nonprofit? appeared first on Mission Minded.

Nonprofits 73

Nonprofits Marketing Marketing 73

Fundraising Coach

APRIL 23, 2019

One of the hardest stages of asking for money is getting the appointment. The good news is that getting the appointment is mostly about consistency and polite persistence. But hardwiring plays a role too. For a more complete description of the four DISC quadrants, click the image to go to Marc's talk from the 2017 Nonprofit Storytelling Conference. Or go to: [link] The DISC part starts around minute 28.

Participation and motivation 65

Participation and motivation Leadership Activism Energy 65

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to look for the “why” in both data and people. It's easy to get side tracked by all the geekdom in social. From looks (impressions) to listens, comments, likes, follows, retweets, influence scores, views, demographics, insights, conversions and the list goes on.

Marketing 96

Marketing Marketing Non-Profits Organizational Change 96

Nonprofit Tech for Good

APRIL 25, 2019

By Alex Wilson , Director of BlockShop DC and founding partner of The Giving Block. Let’s start with the basics. Bitcoin was launched on January 3, 2008, in the midst of the financial crisis and bank bailouts. Why does that matter? Bitcoin is a digital cash with no middle-men, no central authority, and truly peer-to-peer in a way that couldn’t be censored or controlled.

Education 94

Education Education Fundraising Fundraising 94

Kivi's Nonprofit Communications Blog

APRIL 10, 2019

You want others to get the word out about you and your cause. You want them to be talking about you. It’s the start of going viral – the holy grail of marketers everywhere. Everyone wants to know how to make that happen. There are lots of articles out there about upping your chances of being the next big hit on the Internet. You can follow best practices, but it all starts with the quality of your message.

Advertising 78

Advertising Communication Marketing Marketing 78

NonProfit Hub

APRIL 26, 2019

Expansion is a good thing. In most cases, it means you’ve done your job well enough for long enough to add additional programming, campaigns or other projects. But it’s not always easy to know when you’re ready to expand, and it’s harder yet to know if your expansion should involve the addition of new staff. After all, nonprofits often work on volatile shoestring budgets , making it difficult to add another set of wages to the payroll.

Leadership 70

Leadership Nonprofits 70

iMarketSmart

APRIL 29, 2019

From bad to worse. When I first saw the pictures of the flames engulfing Notre-Dame, I thought to myself, “That’s terrible.” But now, that the fire has been extinguished, I’m feeling like something else is even worse. In the aftermath of the destruction, people from all walks of life have been making comments about the philanthropists stepping forward to repair and restore the 856-year-old cathedral in Paris.

Philanthropy 60

Philanthropy Governance Universities Health 60

Ann Green

APRIL 30, 2019

Many nonprofits think fundraising is all about raising money. But raising money is only part of the fundraising equation. Fundraising’s Not About Money (What???). One of the most important things you need to do is to build relationships with your donors. Building relationships should be front and center in everything you do. Here are some ways you can incorporate building relationships every step of the way.

Retention 58

Retention Energy Communication Fundraising 58

Pam Moore

APRIL 9, 2019

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date.

Production 60

Production Marketing Marketing Values 60

Nonprofit Tech for Good

APRIL 5, 2019

The reports listed below are a small sampling of the research available to nonprofits, NGOs, and charities worldwide. The data can be used to help your organization craft your next online fundraising and marketing plan. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield. Most of the reports listed are based on U.S. nonprofit research.

Marketing 93

Marketing Marketing Non-Profits Fundraising 93

Kivi's Nonprofit Communications Blog

APRIL 30, 2019

News Writing is one of the seven writing styles that all nonprofit communicators should master. In the world of nonprofit comms superlatives, news writing wins for the “Writing Style Used Most Often When It Shouldn’t Be.” Too often, nonprofits write about their issues, programs, and events in a straight news style when they would be better served by using storytelling , donor-centered copywriting , or lifestyle writing.

Nonprofits 77

Nonprofits Communication 77

NonProfit Hub

APRIL 19, 2019

Nonprofits face unique challenges that for-profit organizations don’t have to grapple with. First, nonprofits have to ask for money from people who don’t directly use their services. Instead of customers, nonprofits rely on donors. And many donors insist on spending less on administrative and managerial tasks, yet these functions are what make philanthropic efforts possible.

Insurance 69

Insurance Nonprofits Management Fundraising 69

Fundraising Coach

APRIL 23, 2019

One of the hardest stages of asking for money is getting the appointment. The good news is that getting the appointment is mostly about consistency and polite persistence. But hardwiring plays a role too. For a more complete description of the four DISC quadrants, click the image to go to Marc’s talk from the 2017 Nonprofit Storytelling Conference.

Participation and motivation 52

Participation and motivation Leadership Activism Energy 52

Getting Attention

APRIL 17, 2019

So, you want to Get Rich Quick…? I don’t know about you, but I’m SICK and tired of all the so-called “Gurus” pushing products that “guarantee” you’ll get rich overnight by simply clicking your mouse three or seven times! My Story – Yes, this is Relevant, damnit! ?? I first got my start with “fake […].

Production 52

Production Marketing Marketing 52

Pam Moore

APRIL 9, 2019

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date.

Marketing 60

Marketing Marketing Production Values 60

Nonprofit Tech for Good

APRIL 1, 2019

Please join us for a tweet chat on May 1st at 12 pm EDT to discuss peer-to-peer fundraising! Nonprofit Tech for Good ( @nonprofitorgs ) will be joined by co-host CrowdRise by GoFundMe ( @crowdrise ) to have a live tweet chat about the power of enabling your nonprofit’s supporters to fundraise on your organization’s behalf. During the tweet chat, we will share insights on how your supporters can create successful fundraising campaigns, use their personal stories and social networks to inspire gi

Fundraising 66

Fundraising Fundraising Nonprofits 66

Kivi's Nonprofit Communications Blog

APRIL 18, 2019

I just finished Part 2 of our webinar series on Social Media Strategies for Nonprofits that Won’t Waste Your Time. On Tuesday, we covered the Be Personal side of this framework : Today, we moved to the right side: Be Practical. Nonprofits have things they need to talk about but only have a limited amount of time to put into social media, thus we need to talk about social media content creation in a very practical way.

Communication 67

Communication Nonprofits 67

NonProfit Hub

APRIL 9, 2019

Fundraising is quite the beast. It’s a sprawling, various, intricate process, and there are areas of it that nonprofits, especially new ones, tend to avoid. One of these areas is legacy giving, a type of donor-based fundraising that scares a lot of organizations, causing them to neglect it altogether. But it’s not that scary—at least it doesn’t have to be.

Education 66

Education Education Values Management 66

Fundraising Coach

APRIL 9, 2019

Nonprofits love sending email. It doesn’t take all the printing time of direct mail. And it costs less. But what if your emails aren’t getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms – the systems they use to determine if your email is wanted or unwanted. In fact, Yahoo is reported to be deactivating thousands of email accounts that haven’t been logged into.

Leadership 52

Leadership Health Communication Marketing 52

Fundraising Report Card

APRIL 29, 2019

Over the next fifteen minutes we’ll discuss proven and documented techniques you can implement to win business, grow your consultancy, and check all of those boxes off our original checklist (while still maintaining your sanity). The post How to Grow Your Nonprofit Consultancy appeared first on Fundraising Report Card.

Nonprofits 49

Nonprofits Fundraising Fundraising 49

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. Gone are the days of waiting weeks and months to see how a multi-touch direct mail campaign performs to receive feedback on how well the program and message was received and acted upon by the target audience.

Marketing 60

Marketing Marketing Production Values 60