Selfish Giving

MARCH 14, 2017

Photo via KT on Flickr. Today on CauseTalk Radio , Megan and I talk to Jenny Davis-Peccoud , a partner with Bain & Company who leads their sustainability and corporate responsibility practice, about a new report that finds that only two percent of corporate sustainability programs achieve or exceed their aims. To get sustainability efforts back on track, the report offers four guidelines to deliver lasting gains.

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Pam Moore

MARCH 29, 2017

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying?

Advertising 167

Advertising Leadership Marketing Marketing 167

Nonprofit Tech for Good

MARCH 5, 2017

The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. The data can be used to help your nonprofit craft a technology and fundraising strategic plan. If you would like to suggest a report be added to the list, please leave a comment below. Most of the reports listed are based on U.S. nonprofit research, but Nonprofit Tech for Good would also like to add similar reports from other regions of the wo

Fundraising 107

Fundraising Fundraising Philanthropy Foundations 107

The Agitator

MARCH 23, 2017

Here’s a question for fundraisers in the UK and the European Union: Would you rather lose 50% or 85% of your donor base? That’s the essence of what’s at stake as fundraisers stand on the tracks staring at the fast approaching train of new regulations on donor data protection that go into effect May 2018. First, some background on what’s coming and some frightening results of early testing indicating it’s not gonna be pretty.

Fundraising 75

Fundraising Fundraising Nonprofit Management Retention 75

Mission Minded

MARCH 2, 2017

In a time when so many nonprofits feel threatened, many companies and nonprofit organizations are doing an excellent job of putting their values at the forefront of their work. This type of brand behavior endears you to your stakeholders. It’s important to live your values when things are good. When the beliefs you hold dear […]. The post When the Going Gets Tough, the Tough Lean Into Their Values appeared first on Mission Minded.

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Values Nonprofit Organizations Nonprofit Organizations Nonprofits 74

Getting Attention

MARCH 21, 2017

Guest blogger Karen Petersen is a 12-year veteran of nonprofit fundraising. She currently serves as Director of Annual and Planned Giving at the HudsonAlpha Institute for Biotechnology , in Huntsville, Ala. In my previous life, I was a TV reporter. My favorite part of the job was interviewing people and weaving their words together with mine to construct a compelling story.

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Medical Construction Health Education 71

Selfish Giving

MARCH 21, 2017

Today on CauseTalk Radio, Megan and I talk to Buffy Swinehart , Senior Manager, Cause Marketing for Aflac , on the company's Duckprints campaign to fight childhood cancer. One of the key features of the campaign included rallying people across America to create or share posts related to childhood cancer using the hashtag #Duckprints on social media.

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Marketing Marketing Production Foundations 133

Fundraising Coach

MARCH 19, 2017

We've never met anyone who got into ministry to raise money. Most people sense God's call and start doing service in some area. People are excited for them and encourage them. In the initial rush of excitement, if money even comes up, they try to brush off the thought by saying, "God will provide.". And God does provide. But not always the way we expect.

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The Agitator

MARCH 14, 2017

What a scary thought! But it’s true. Consider … every month, more people visit Amazon to make a purchase, browse for products or research a product (85%) than visit their families (40%). In fact, nearly 40% visit Amazon one to three times, and close to 30% visit Amazon more than seven times per month. 56% make a purchase on Amazon up to three times per month.

Production 71

Production Nonprofits Retention 71

Care2

MARCH 16, 2017

I’m a millennial in my early 20s. This admission requires me to embrace certain stereotypes. I’m aware of what many people think when they hear the word Millennial: a coffee drinking, gluten “intolerant,” smartphone obsessed, young person who often seems entitled. I’ll happily lean into many of these stereotypes—while writing this article, I stopped to take a Buzzfeed quiz titled, “ What % Millennial Stereotype Are You.” 69 percent, as it turns out.

Nonprofits 70

Nonprofits Fundraising Fundraising 70

Mission Minded

MARCH 30, 2017

You’ve spent a lot of time devising the perfect elevator pitch, or One Minute Message, for your organization. But now what? Don’t leave your One Minute Message stranded on your computer! Now’s the time to get practicing and take it out on the town. Using your new messaging often will help you make it routine, and […]. The post How to Memorize Your One Minute Message appeared first on Mission Minded.

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Nonprofits 64

Selfish Giving

MARCH 26, 2017

Marketing research firm Toluna is out with new research on what consumers really think about cause marketing - which they nicely summarized in an infographic in Adweek. The research confirmed a lot of what I already thought was true about cause marketing, although one data point surprised me. I'm also becoming more skeptical of generational data. Are the boundaries between Baby Boomers, Gen X and Millennials really as pronounced as researchers thing they are?

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Marketing Marketing Manufacturing Production 127

Pam Moore

MARCH 7, 2017

“Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have?” I can’t count the number of times I have been asked this question by clients, students of our social media workshops, attendees at events where I speak, loyal blog readers & even neighbors! Even though I know you want to hear me answer “yes,” to this question, I can’t.

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Marketing Marketing Technology Leadership 167

Ann Green

MARCH 1, 2017

Do your donors know how lucky you feel to have them support your organization? Take time this month to let them know that and keep letting them know that throughout the year. St. Patrick’s Day is coming up so you could use that as a theme. Luck isn’t everything. Luck isn’t everything, though. You have to work at it. Donors don’t magically keep donating to your organization.

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Communication Marketing Marketing Fundraising 63

The Agitator

MARCH 12, 2017

Once upon a time, the question of the ‘sustainability’ of a nonprofit — the ability to deliver services over a long period — was largely limited to foundations and mega-donors concerned that their funds were being put to long and lasting use. In recent years, the question has migrated to the minds of more and more donors. Of course, there’s one school of thought that argues most nonprofits should be figuring out how to put themselves out of business.

Foundations 65

Foundations Nonprofits Nonprofit Management Retention 65

Kivi's Nonprofit Communications Blog

MARCH 27, 2017

Kivi was part of a fantastic session at last week’s Nonprofit Technology Conference called Breaking Down Silos: Integrating Marketing and Fundraising Departments. Kivi, along with Big Duck CEO Sarah Durham, led a panel that consisted of Hannah B. Kim, Director of Communications at Harlem RBI & DREAM Charter School, Anysa Holder, Director of Marketing at Easterseals New Jersey, and Cindy Olnick, Director of Communications at Los Angeles Conservancy.

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Marketing Marketing Fundraising Fundraising 58

Concord Leadership

MARCH 22, 2017

81,650 On October 1, 2012, my family want to visit our friends the Hatches and the Swansons. When we arrived, we discovered Rob and Jon having a fun competition with push-ups. Loving to challenge myself, I naturally jumped in. Over the course of many attempts, I accumulated 50 pushups. I could usually only do 5 […]. The post Are your systems hurting you?

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Leadership 52

Selfish Giving

MARCH 28, 2017

Today on CauseTalk Radio , Megan and I talk to Jeff Terry , Global Head of Corporate Social Responsibility, Amway Corporation , about Power of 5. This campaign is designed to build awareness of childhood malnutrition and to address the critical need for proper nutrition during the first 5 years of life and to give a way for everyone to help. On the show, Megan, Jeff and I discuss: Jeff Terry, Amway.

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Pam Moore

MARCH 29, 2017

When was the last time you read a blog post, watched a video, listened to a podcast or engaged with a piece of content of any format and thought “wow, that was an amazing piece of content that will help me solve the problem that has been stressing me out lately”? The truth is if you recently had this experience, you likely remember not only exactly what the content was, but also what person and/or brand provided it to you.

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Marketing Marketing Leadership Education 166

Ann Green

MARCH 29, 2017

The board chair at a place where I used to work would often say, “We need more people to know about us.” Does that sound familiar? It’s tempting to cast a wide net so as many people as possible can find out about your organization, but that’s not a good strategy. Not everyone is interested in your organization and that’s okay. The key is to find people who are interested in what you do and keep them interested.

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The Agitator

MARCH 2, 2017

Earlier this week The New York Times reported a federal class action lawsuit accusing the PayPal Giving Fund of collecting contributions for groups that may never receive the funds. According to the Times , “ The philanthropic website by PayPal, the digital payment company, has become a major player in online fund-raising for charitable organizations worldwide, processing $7.3 billion in contributions last year.

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Charitable Organizations Children Nonprofits Marketing 63

Care2

MARCH 13, 2017

Snapchat is a messaging app that has become increasingly popular with Generation Z, Millennials and Gen Xers and, while 92% of NGOs worldwide have a Facebook page , most organizations are still not taking advantage of Snapchat.

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Nonprofits Fundraising Fundraising 62

iMarketSmart

MARCH 15, 2017

A while back I wrote a blog post that included 5 best practices for delivering progress reports to major donors (sometimes including legacy gift supporters too). Later on, my kids wanted Domino’s Pizza. Honestly, I don’t like their food. But after I ordered the pizza I realized that they treated me really, really well. It was a great experience!

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Construction Fundraising Fundraising Food 56

Selfish Giving

MARCH 15, 2017

I'm a New England Patriots fan. Robert Rose is a Dallas Cowboys fan. Nonetheless, we agree on one important thing: nonprofits are crazy not to focus more on content marketing. Frankly, I've been saying this for years. Or for as long as I've been consuming every bit of advice from Robert's Content Marketing Institute (which is led by another superstar - and long-suffering Cleveland Browns fan - Joe Pulizzi ), the podcast This Old Marketing , and his book Experiences.

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Pam Moore

MARCH 31, 2017

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! The first version of this academy has already been launched with our client and partner, Loreal / Redken and is available in a private learning system for 150,000+ Redken Salons and

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Marketing Marketing Technology Leadership 165

Kivi's Nonprofit Communications Blog

MARCH 23, 2017

Communications is a creative and constantly changing field with many different options and choices. Communications team are usually understaffed. Too many ideas and not enough resources to implement them: It’s a perfect storm that can sink your communications strategy if you aren’t careful. Whether those good ideas come flowing in from program staff, board members, your visionary leaders, or your own mind, you need a process to manage them.

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The Agitator

MARCH 5, 2017

Believe it or not, those three words — Thanks in advance — have magical properties. Which this post is actually testing … I’ll come back to that in a moment. Every fundraiser knows the importance of timely donor thank you’s. But when it comes to online fundraising, turns out that it might be very helpful to thank in advance … 38% more helpful in fact.

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Fundraising Fundraising Communication Marketing 61

Ann Green

MARCH 15, 2017

Although I often encourage monthly (or recurring) gifts as a great way to raise more money, I just started making them at the end of last year. I made all my pledges online, and it was easy to do. It should also be relatively easy for you to start or grow a monthly giving program. Of course, this doesn’t just include asking for donations. You’ll need to thank your monthly donors and stay in touch throughout the year.

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Children Fundraising Fundraising 53

iMarketSmart

MARCH 27, 2017

The word bequest sucks when it comes to generating planned gift revenue. Stop using it. Here’s why: No one uses this word with their family and friends so you shouldn’t use it with your donors… they won’t “get it” It reminds people about death and nothing scares people away from making planned giving decisions faster than thoughts about death.

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Marketing Marketing Communication Nonprofits 55

Selfish Giving

MARCH 7, 2017

Today on CauseTalk Radio, Megan and I talk to James Mitchener , Marketing Manager at Waste Industries , about the Full Circle Project , a customer-driven fundraiser that to-date has donated nearly $1 million to charities in nine need areas. Never Miss a Show - Sign Up for Email Updates. On show, Megan, James and I discuss: James Mitchner, Waste Industries.

Education 124

Education Education Nonprofits Management 124

NonProfit Hub

MARCH 14, 2017

Building awareness and getting people familiar with your organization and cause is important—but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact. Online giving is responsible for about 7% of total fundraising revenue per year and grows at a rate of about 8% per year (which doesn’t include grants).

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Associations Fundraising Fundraising Nonprofits 59

Kivi's Nonprofit Communications Blog

MARCH 22, 2017

Image: [link]. You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding. According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive. What’s a nonprofit communicator to do? Practice your ABC’s (Always Be Acquiring), AND offer content worth subscribing to, AND…how about rekindling and reconnecting with your inactives!

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Retail Communication Management Marketing 53

The Agitator

MARCH 27, 2017

At last! I’m pleased to report that there seems to be some evidence that more and more fundraisers are paying attention to the issue of donor retention. Although we’re far from breaking out the champagne in celebration of universal recognition that holding on to donors is an essential activity, the new Boomerang survey, The State of Donor Retention , contains some good news.

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Retention Universities Activism Fundraising 61

Ann Green

MARCH 22, 2017

One thing I’ve noticed now that it’s officially spring is the number of articles about spring cleaning and decluttering. For many of us, these types of projects can be overwhelming, especially if we’ve ignored that mutating pile of paperwork or our closets are overflowing with so much stuff we can barely open the door. As much as I dislike cleaning and organizing, I’m happy once it gets done.

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Activism Nonprofits Communication Nonprofit Organizations 49

iMarketSmart

MARCH 20, 2017

Here are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful person. 2. They want to be more involved in your mission. 3. They want their voice to be heard. 4. They want to affect change. 5. They want to complain about how your organization hurt them sometime in the past. 6. They are curious to see how you react to their complaint. 7.

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Fundraising Fundraising 55

EveryAction

MARCH 2, 2017

We're just a few weeks away from one of the most highly-anticipated nonprofit conferences of the year and, seeing as it will be hosted in Washington, DC, our team wanted to share some favorite local spots to eat, drink, and enjoy the sights while visiting for 17NTC. Check out the list below and make sure to read the travel tips at the end! The Dabney.

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Food Culture Children Production 47

NonProfit Hub

MARCH 8, 2017

A donor’s first donation to your nonprofit is a step in the right direction, but it’s not an immediate promise for smooth sailing. After their initial gift, you still have work to do with each donor. That work pays off, though. . A study by Bloomerang showed that 60 percent of donors only give once —so your investment in donors means long-term benefits for your organization.

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