August, 2017

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I'm Coming to Your City. Join Me for a 'Cup of Joe'

Selfish Giving

The dog days of summer are here! But I'm thinking of fall and busy planning my fall speaking/travel schedule. Do you live in or near one of these cities? Washington D.C. - September 10 - 13 Chicago, IL - September 14 -15 Boston, Ma [ Inbound 2017 ] - September 25 - 28 Chicago, IL - October 17 - 18 Milwaukee, WI - October 19 New York, NY - October 20 Do you need a an hour of consulting?

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Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? Join me for a free live training event on Thursday, August 3rd at 2pm et ! This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Grab your seat right now. Free Facebook Training Webinar – Here is What you will learn: . 6 foundational pillars for success for Facebook marketing for business.

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13 of the Best Nonprofit Videos from the Last 13 Years

Nonprofit Tech for Good

YouTube launched almost 13 years ago on February 14, 2005 and you got to give credit to the early adopter nonprofits active on YouTube in its early years. These early adopters were also embracing Myspace when the vast majority of nonprofits hadn’t yet had their aha moment about social media. Today, approximately 72% of internet traffic is video and one billion hours of that video is watched daily on YouTube.

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Upcoming Events

Fundraising Coach

I'll be on the road quite a bit this fall. If you'll be at one of these events, let's try to meet up! Atlanta - August 14 - YNPN 2017 I'm looking forward to giving leadership trainings on taking charge of your own career. They've let me offer a $30 discount to people reading this. Register at [link] and enter the promo code ynpn17_speakerpromo to get the discount.

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How Brand Powers Your Employee Retention & Acquisition Prowess

Mission Minded

We’re fortunate to be working in a time of low unemployment. The challenge of this encouraging news is that employee retention and acquisition is on the minds of many nonprofits. We want to find – and keep – great employees. Have you thought about the role brand plays in this challenge? Smart nonprofits do. Employee Acquisition […]. The post How Brand Powers Your Employee Retention & Acquisition Prowess appeared first on Mission Minded.

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Is There No End To Stupid?

The Agitator

It’s no secret that in the not-too-distant future, organizations in the UK and the European Union could lose access to between 50% and 85% of their donors if they don’t get some form of permission — from those donors — to send communications. The Agitator has written about this here … offered a free download of the DonorVoice white paper on Opt In/Opt Out … held several free webinars and live sessions on the subject … and pointed our readers to research on donor consent here.

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Ep228: Donate Your Cash Back Rewards to Good Causes with 'Charity Charge'

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Stephen Garten , CEO of Charity Charge , a socially conscious credit card. Unlike most credit cards which earn you bonus points or miles, a Charity Charge credit card allows cardholders to earn 1% cash back to ANY nonprofit of their choice. On the show, Megan, Stephen and I discuss: Stephen Garten, Charity Charge.

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4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising

Kivi's Nonprofit Communications Blog

Joshua Clay. We Internet users have a voracious appetite for online video. Video is increasing in nearly every digital channel, from email to web pages to social networks. Done right, it drives clicks and conversions better than text alone. Marketers across the spectrum are planning to increase their use of videos to educate, service, and sell. Yet, for small nonprofits, producing a worthwhile online video can seem daunting and unattainable.

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3 Common Capital Campaign Mistakes

Fundraising Coach

Capital campaigns are a wild roller coaster ride of vision-fueled excitement followed by long stretches of slow. slogging. work. The slow parts require incredible discipline to stay on course. I know because I’ve helped run 18 capital campaigns at schools, universities, and hospitals. Most were at organizations that felt they didn’t have “the right” donors.

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Stay on Track – A Playlist for NOT Derailing Your Nonprofit Design Project

Mission Minded

Full disclosure, this post comes with tips, passion, AND some serious jams. What an exciting moment! You’ve decided to change your nonprofit’s logo or visual identity. You realized it just doesn’t do your organization justice. Now it’s time to start picking out your favorite colors and fonts, right? Wrong. Nonprofit design should be a strategic […].

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Are You Quarantining Your Major Donors?

The Agitator

“You’ll never get milk from a cow by sending it a letter.” That’s what my fundraising buddies told me 47 years ago when I left university major gift fundraising to help launch a new, direct mail-driven nonprofit called Common Cause. Sadly, too many development directors, major gift officers and CEOs still feel the same way. It’s as though exposure to direct mail or email will somehow infect their major donors and prospects.

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Ep226: Ohio Ice Cream Maker Raises Cold Cash to Cream Cancer

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Luconda Dager , President of Velvet Ice Cream , about their long-term partnership with Pelotonia , a grassroots bike tour that funds cancer research at The Ohio State University. On the eve of this year's ride, Pelotonia is working with partners like Velvet Ice Cream to exceed last year's total of over $24 million raised.

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Stop the Lazy Content Marketing Madness! Are You Guilty of These 8 Bad Habits?

Pam Moore

Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? ROI is not something you have seen in a long, long time? Have you ever thought that maybe you have lost your mojo? Maybe, just maybe you have been shot down one too many times?

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Three Steps to Getting Your Followers to Say “Yes!”

Kivi's Nonprofit Communications Blog

Much of our work in nonprofit marketing and fundraising is about persuasion. How can we convince people to support our work with their time or money or to change their own behaviors? It all starts with asking for what we need in a clear, convincing way. Here are three steps to getting people to give, volunteer, or act: 1. Get Your Call to Action Right.

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5 Easy Steps: A Guide to Hiring a Fundraising Consultant

Fundraising Coach

Hiring a fundraising consultant, while incredibly important, can be tricky. With so many firms and so many service packages, how can you tell which is the right choice for your nonprofit? Well, don’t worry! We’ve broken the process down to 5 simple steps to help you figure it all out: Understand your organization Read up on consulting services Use your network Be thorough throughout the hiring process Communicate and sign Read on to see our tips for hiring a fundraising consultant !

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How to structure and staff your planned gift shop for the 21st century

iMarketSmart

Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. Get the right people in the right seats. Get the wrong people off the bus. So what does this mean for you? I think nonprofits tend to fail when it comes to “getting the right people in the right seats.” Too often they make people do things they don’t want to do and/or aren’t good at doing.

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If I’m Dead Why Are You Writing To Me?

The Agitator

When was the last time you cleaned your mailing list? Maybe now — during the end of summer lull — is a good time. Once September arrives, we all know what the fundraising tsunami rushing toward year-end will be like. Too late to fix things then. Thus, this reminder that Agitator readers can update/clean their files in minutes and for only $20 regardless of the number of names and addresses on your list.

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Ep229: Zappos Sponsors Pet Adoptions with 'Friends on Us Fridays'

Selfish Giving

[Note on Today's Podcast: Megan and were testing a new way to record the show and everything was going great. until afterward when we listened to the audio. Something was off with my microphone and I sound very, very weird (Yes, more so than usual!). Megan thought it was hilarious! I wasn't so thrilled. Still, the content is good! So, forgive us. We'll do better next week!

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Who Are You? The What, Why and How to Develop Your Personal Brand

Pam Moore

Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. We all know people buy from people. People also tweet with other people. They connect on LinkedIn with other people. They live video stream, Instagram and SnapChat with other people as well. When a new potential client contacts us to do business, the first place go to learn about them is the internet.

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7 Signs Your Communications Strategy Isn’t Strategic

Kivi's Nonprofit Communications Blog

You are so excited because your nonprofit is getting ready to do some strategic planning and you think you might — finally! — get some real strategic direction for your communications plan. Don’t hold your breath. While it’s fabulous that many nonprofits are recognizing the value of strategic communications plans, the sad fact is that too many are satisfied with a buzzword bingo card strung into a few paragraphs.

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The danger of seeking 100% online giving

Fundraising Coach

Online giving definitely is growing. And if you listen to the growth statistics, you may feel you can fully fund your organization using online giving tools. If that's you, stop. Seriously. When something grows from 1% to 2% it's 100% growth, but it's still not the other 98%. According to a recent GivingUSA webinar, online giving is now 8.3% of all giving.

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Afraid to follow up? Use this phrase. #FollowUpFriday

Concord Leadership

I just finished a brand new book called Exactly What to Say by Phil Jones. He shares a couple dozen phrases to use in sticky situations. Some of the most helpful are in the context of following up. Think about a person you’ve asked to do something. Maybe you’ve asked a donor to make an […]. The post Afraid to follow up? Use this phrase.

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Whew! The Mail Lives.

The Agitator

I saw two surveys today that reassure me that old-fashioned mail, my favorite medium, will probably outlive me. The first has no relevance to fundraising, but does shed some light on people who follow local issues and politics. The regional council on which I serve recently conducted a random survey of constituents which found that the preferred channel for receiving news and information about local issues was — for 35% — the mail.

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How Smithfield Foods is Doing Well by Doing Good (And What You Can Learn From Them) [SPONSORED]

Selfish Giving

If you’re operating in the cause marketing space and you’ve never heard of Smithfield Foods , you’re missing out. This is a company that exemplifies what it means to leverage the power of doing good while building its national and regional brands. Check it out: Here’s a story that will inspire you to think bigger about your organization’s cause marketing efforts and goals. * * * Smithfield Foods is to the packaged meats and pork industry as Nike is to the athletic wear industry.

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Irresistible Content Curation and Creation -Free Webinar Live Training

Pam Moore

Tired of spinning your social content marketing wheels trying to keep up with every Tom, Dick, Harry, and Sally in creating content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and helps your audience? Stop the madness! I know it's tough. There is an enormous amount of pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales.

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Want Staff Help with Communications? Start with Photography

Kivi's Nonprofit Communications Blog

Before social media, nonprofit communicators needed mostly text, and convincing non-communications staff to devote time and energy into writing was (and still is) a challenge. Now, communicators need visuals as much as they need text. With the proliferation of smartphones with good cameras, it’s easier than ever for everyone on staff, regardless of writing talents or interests, to contribute to your nonprofit’s communications channels.

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Can you fundraise in the face of disasters like Hurricane Harvey?

Fundraising Coach

In this morning's note to my weekly Fundraising Kick coaching email subscribers, I offered two ways to respond to a tragedy like the devastation people are experiencing in Texas because of Hurricane Harvey. This message is so timely, I am sharing it here as well. If you turn on any news channel, you have undoubtedly heard of Harvey that tropical storm and hurricane that, even as I write this, is still devastating parts of Texas.

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4 Tips On Replacing An Executive Director

Concord Leadership

Replacing an executive director is very hard to do. It can be traumatizing to the board, the staff and the community being served. But sometimes it needs to be done and doing it right is critical to the overall health of your organization. I write this post from the perspective of someone who has replaced […]. The post 4 Tips On Replacing An Executive Director appeared first on The Concord Leadership Group, LLC.

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Crowdfunding And The Rampage In Charlottesville

The Agitator

Within hours of the sickening and sordid rampage in Charlottesville last Saturday my Facebook account, emails and podcasts were filled with links to crowdfunding appeals for those injured. Tom and I don’t do much on crowdfunding so I thought I’d share some notes from observing how it was employed following this tragic and horrific event. First, some background There are lots of crowdfunding sites where donors can give to meet specific needs or projects.

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Ep227: How Influencers Can Power Cause Marketing Campaigns

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Scotty Pansky , co-founder, and Katie Malark , Senior Director, Research, of Allison + Partners , about a new study on how digital Influencers can drive donations and engagement with causes. On the show, Megan, Scott, Katie and I discuss: Scott Pansky, Allison + Partners. Katie Malark, Allison + Partners.

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How Nonprofit CRM Management Can Improve Donor Stewardship

Ann Green

By John Killoran. If your organization is looking for ways to amp up your donor stewardship and build better relationships with supporters, look no further than your nonprofit Customer Relationship Management (CRM). That’s right! Your CRM is full of useful management tools that can aid you in cultivating donors. Unfortunately, many of these features go unnoticed by nonprofits or aren’t used to their full potential.

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How and When to Use ‘Off the Record’ Conversations With the Media

Kivi's Nonprofit Communications Blog

Your nonprofit has a number of tools at its disposal to help it build relationships with reporters and guide news coverage. One of the least talked about — yet potentially most dangerous — of these tools is going “off the record” For most nonprofit media relations professionals, going off the record is rarely necessary. But, if done properly, it can help your organization navigate some sticky situations and provide reporters with valuable information that can help them be

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Ending the Stigma: Fundraising is Sales

NonProfit Hub

Nonprofit professionals don’t like to compare their work to that of the for-profit world. And it makes sense: nonprofits exist primarily to help those in need, and for-profit organizations exist primarily to make money. However, certain aspects of nonprofit work truly are synonymous with for-profit practices, even if they’re called something different.

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10 Nonprofits to Support on World Humanitarian Day

EveryAction

August 19 is World Humanitarian Day, an annual reminder that humanitarian crises around the world are far from over. Founded by the United Nations , WHD advocates for the "safety and security of humanitarian aid workers, and for the survival, well-being and dignity of people affected by crises.". To mark the courage and strength of the brave men and women working on the front lines of conflict and raise awareness for those affected by disasters around the world, we’re highlighting 10 nonprofits

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Electronic Media Use By Generation

The Agitator

The Agitator has given you a healthy dose of information on Millennials so far this week, so we thought we’d broaden our generational coverage with this last post of the week. Nielsen, the gold standard of media measurement, has issued a comprehensive study of electronic media usage by US consumers — The Nielsen Total Audience Report — based on usage patterns in the first quarter of 2017.

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Fundraisers, today you have a chance to feel exactly how your donors feel

iMarketSmart

KHOU 11 News posted this image last night highlighting the fact that this family urgently needed help (and even included their home’s address in the post). Disaster. Friends, our fellow Americans are facing trillions of gallons of water. It’s a disaster that will, unfortunately, end up being the worst in Texas’ history. I donated to the Coastal Bend Disaster Recovery Group Fund.

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It’s Time to Start Planning for Your Year-End Appeal

Ann Green

August is here. People are already starting to talk about fall and back to school sales are underway, like it or not. Even though you may still be in summer mode, September will be here in a flash. Fall is a busy time, especially if you’re doing a year-end appeal. Many nonprofits rely on their year-end appeal for a good portion of their revenue. Get a jump start on your appeal and start planning it now.