August, 2019

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REVEALED: Should Your Nonprofit Require a Minimum Revenue Commitment from Corporate Partners?

Selfish Giving

The survey results are in on asking corporate partners for a minimum revenue commitment (MRC). There are four parts to this post. 1. The graphs showing the results. I took these right from the Survey Monkey survey my email subscribers completed in July. 2. Two of the three survey questions included a section for comments. There were some great insights from respondents so I’ve included a selection beneath the respective questions. 3.

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5 Reasons Why Nonprofits Love Cryptocurrency

Nonprofit Tech for Good

By Alex Wilson and Pat Duffy , co-founders of The Giving Block. Thanks to the increase in the price of Bitcoin and other cryptocurrencies, nonprofits are increasingly turning to cryptocurrency as a new source of revenue. Beyond the revenue potential, some nonprofits are taking things a step further by looking at ways they can become more transparent, provide stability, and provide tax benefits to their donors. 1) Cryptocurrency Fundraising.

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How to effectively interact with donors

Fundraising Coach

So many fundraising problems can be solved by interacting with donors. Getting to know them. Asking about their interests. Learning their stories. I call it "seeing donors in their natural habitat.". But if you've had years and years of only focusing on your nonprofit and what you do and how great your staff is, interacting with donors can be really hard.

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Look Behind the Brand: Army & Navy Academy

Mission Minded

Karen Buck is a Senior Brand Strategist at Mission Minded and co-led the rebranding of our client Army & Navy. The post Look Behind the Brand: Army & Navy Academy appeared first on Mission Minded.

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How to Get Ready for Your Year-End Appeal

Ann Green

Can you believe we’re already halfway through August? Like it or not, September will be here before you know it. Fall is a busy time for nonprofits, especially if you’re doing a year-end appeal. You don’t need to mourn the end of summer yet, but you should start planning for your year-end appeal. Many nonprofits rely on their year-end appeal for a good portion of their revenue so you want it to be successful.

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How to Master Twitter for More Leads, Sales and ROI – 14 Proven Strategies

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform. You can't just hop on Twitter and start spamming urls to your website, blog or sales page.

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Newsletter: SEO for Corporate Partnerships ; Liquid Death Murders Plastics in the Ocean ; Next Big Nonprofit Fundraiser is…Mermaiding? ???

Selfish Giving

Like most things in digital marketing, SEO (i.e. Search Engine Optimization) is getting harder. According to SEO leader Rand Fishkin , less than half the searches on Google will result in a click. What does this mean for you and your corporate partnership program? It means that even if you've done the work to create a corporate partnership web page and filled it with all sorts of keyword rich content - like case studies - that earn you a top ranking on Google's coveted first page, most people st

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3 steps for less stress in fundraising for the next six months

Fundraising Coach

Do you feel it? The airports and highways are filled with last minute vacation seekers. Back to school supplies are flying off shelves. The school buses are doing practice runs. It's almost the fall. For whatever reason, people seem to "settle in" to a more regular routine once the school year starts. And that impacts fundraising. Fundraising Happens Year Round.

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Why You’re Not Ready for New Key Messages

Mission Minded

You may be worried that your messaging is stale, or that you need a new way to tell your organization’s. The post Why You’re Not Ready for New Key Messages appeared first on Mission Minded.

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Show Some Donor Appreciation by Holding an Open House

Ann Green

Many nonprofits do a poor job of showing appreciation to their donors, but you don’t have to be one of them. . There are many ways to show some donor appreciation. One idea is to have an open house at your organization. If you can’t hold one on-site, have it at a restaurant or other venue. You may be able to find someone to donate space. Invite other supporters, too.

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Emotional Branding 101: Make Your Brand More Human with These 8 Foundations

Pam Moore

Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands. As the digital and social web gets louder and more crowded, marketers are always looking for new ways to better connect with their audiences and communities in a meaningful, authentic and memorable way. Branding strategies, brand storytelling and even emotional branding is not new.

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Newsletter: Should You Ask Partners for a Minimum Revenue Commitment? ; UK Chicken Shops Ask Diners to Go #KnifeFree ; Google’s Unusual Plan for Disaster Relief

Selfish Giving

The survey results are in on asking corporate partners for a minimum revenue commitment (MRC). You can view them here. There are four parts to this post. 1. The graphs showing the results. I took these right from the Survey Monkey survey you completed in July. 2. Two of the three survey questions included a section for comments. There were some great insights from respondents, so I’ve included a selection beneath the respective questions. 3.

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[FREE WEBINAR] 5 Trends Shaping the Future of Fundraising in 2020

Nonprofit Tech for Good

Date: Tuesday, August 13, 2019. Time: 1pm EDT / 10am PDT. Presented by: Elizabeth McDonough of Classy. If it seems like we’ve been talking about 2020 for decades—it’s because we have been. Over the last century futurists and experts in nearly every field have made some kind of declarative prediction for 2020 and what the world would be like when it finally arrived.

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‘90% of Millennials Prefer Bitcoin Over Gold’: Can you accept their donations? [Guest Post]

Elevation

Over the last few years, we’ve all seen some dramatic shifts in the way millennials and Gen Zs interact with money - and donate. Apps like Venmo and CashApp beat out cash. Now Bitcoin is beating out gold. And, when they donate their Bitcoin or other cryptos directly to a nonprofit, they pay less taxes.

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5 Questions to Answer Before Deciding to Write a Book

Kivi's Nonprofit Communications Blog

Many communications professionals — but certainly not all — are natural-born writers. And if you like to write, or if you tell good stories, you’ve probably been told, “You should write a book!” So. should you? As you may remember, Antionette Kerr and I co-founded a non-fiction book publishing company called Bold and Bright Media a couple of years ago.

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5 Ways To Gauge If Your Communications Cart Is Leading Your Nonprofit’s Horse

TakeTwo Services

More often than you would think we come across nonprofits – small and large – that, without a strategic plan or theory of change or even a clear plan of action, pull off incredibly successful communications work, from campaigns to email newsletters to branding. In a world where image seriously matters, talented communications’ personnel are able to tap into the passion and emotion that most nonprofits are built around, and even without a clear “blueprint”, communicate and motivate people around

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Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

Your brand is the foundation and one of the most important aspects of your business. Bottom line, you have one chance to make a first, second and third brand impression. It doesn’t matter if you are a solo entrepreneur, small business, large, super size, business to business, business to consumer or anything in between. Your brand is who you are. It's your promise delivered.

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Newsletter: Impact Measurement + Case Study = ? ; Zippo is Fighting Fire with Fire ; The Face of this Cancer Bike-a-thon was a Fake

Selfish Giving

I write case studies for organizations and many have the same challenge: they don't have a lot to say. Getting a few quotes from the partner is expected (and important!). But wouldn't it be great if you had some hard data that the partnership actually worked? That it was actually win-win for both partners. It's for this reason I'm partnering with Accelerist for a special case study offering for August.

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Top 4 Web Hosting Providers for Your Nonprofit’s WordPress Website

Nonprofit Tech for Good

By Chuck Spidell , founder of ILLUSIO and a WordPress Strategist committed to helping nonprofits get their websites unstuck and moving forward. When it comes to technology, you get what you pay for. If your organization is using generic or low-cost website hosting for WordPress, it’s likely you’re running into common problems: Your website’s pages and posts load slow.

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20 Effective Nonprofit Mission Statements [Updated 2019]

Elevation

Your nonprofit mission statement is the core that defines the purpose of your organization. It's the first thing people mention when they're writing about you, or on a listing of your organization on sites like Guidestar. Your mission is a cohesive statement that describes what you do and why you exist.

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Can’t Get Coverage? 5 Ways to Make Your Own News

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by Steve Bustin. The pursuit of meaningful media coverage is often a frustrating one for nonprofits. The local business journal might, for instance, post short items whenever you make a new appointment to your board. But it has no interest in running a feature about your work. TV stations never show up when you invite them cover your annual dinner.

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People of Heart

Thunderhead Works

By Tom Peterson. Just as our most-important muscle, the heart, pumps oxygen and nutrients to the cells in our body, another heart supplies life to our communities. You see this heart in what a people do, especially how they treat others. Acts of heart are often unnoticed: speaking kind words to a lonely person, picking up a piece of litter when no one is looking, or planting a few bushes to help feed migrating butterflies.

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How Nonprofits Can Jump on the Bitcoin Bandwagon

NonProfit Hub

Bitcoin has been around for just over 10 years, and in that time it has become a big deal. It’s discussed in everything from Trump’s tweets to popular songs, TV shows and movies. Its popularity increased as younger generations, who grew up through the 2008 financial crisis, recognized that our financial system needed big changes. . What is Bitcoin? Bitcoin is a type of digital currency where your transactions are recorded and maintained, and it operates independently to a bank.

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Is Your Tagline Too Long? (Or Too Short?)

Mission Minded

A pitch-perfect tagline can be the foundation of all the messages you create about your organization or program. It’s a. The post Is Your Tagline Too Long? (Or Too Short?) appeared first on Mission Minded.

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[FREE WEBINAR] How to Use Social Media to Raise Money Online

Nonprofit Tech for Good

Date: Tuesday, October 8, 2019. Time: 1pm EDT / 10am PDT. Presented by: Julia Campbell of J Campbell Social Marketing. Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again.

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The Importance of Headings and Subheadings on Content Pages

Elevation

We have approximately 15 seconds to capture our audience’s attention. There go three seconds! How do we make the last twelve count? The answer lies in the headings and subheadings.

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What Do You Need to “Love” Your Job?

Kivi's Nonprofit Communications Blog

Our #NPCOMMLIFE blog series is aimed at helping you by sharing tips and insights on how to create boundaries, take care of yourself, and avoid stress at work. Here are some examples: Boundaries You Need to Be Productive How to Establish Boundaries at Your Nonprofit Job How Do You Manage Your To-Do Lists? Is Time Management the Key to Happiness? 6 Ways to Stay Motivated in the Summer and Still Get Work Done How Do You Communicate Between Departments?

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Nonprofit Fundraising: 5 Ways to Expand Community Engagement

Ann Green

By Wayne Elsey. Fundraising is the lifeblood of nonprofit organizations. But, planning and executing effective fundraisers is not an easy task to juggle while pursuing your mission. However, without crafting and enacting successful fundraisers, nonprofit organizations would not be able to continue their charitable work. While many fundraisers focus on the amount of funds you earn, what has a greater impact on the progress of your organization is the amount of support you receive. .

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Leveraging Facebook to the Fullest

NonProfit Hub

By Josh Kashorek, Director of Marketing from Five Q. Why Facebook is Important to Nonprofits. If you’re a marketer, then you know the impact that Facebook has globally. The platform provides a vast space for organizations of all sizes to reach people all over the world. The social media giant has 1.47 billion active daily users worldwide- that’s 66% of its monthly users- making Facebook the third most-visited site in the world.

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The power of convenience: A follow-up to my post about online will-writing tools

iMarketSmart

The power of convenience as an influencer and motivator of outcomes is enormous and should never be underestimated. Ours is a culture of convenience; we expect it in every area of our lives. Amazon.com is growing and profiting because it provides astounding levels of convenience to its customers. The same goes for iTunes and Facebook. Today, you can purchase a product, listen to music, or share information with your friends easier than ever.

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How to effectively interact with donors

Fundraising Coach

So many fundraising problems can be solved by interacting with donors. Getting to know them. Asking about their interests. Learning their stories. I call it “seeing donors in their natural habitat.” But if you’ve had years and years of only focusing on your nonprofit and what you do and how great your staff is, interacting with donors can be really hard.

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Nonprofit Website Redesign with Vaccinate Your Family and Elevation

Elevation

Vaccinate Your Family came to Elevation back in 2018 in need of a team to create and design their new website. Their organization works to spread truth and awareness on the importance of vaccinations throughout the United States. When they first came to us, VYF had three separate websites housing all different resources. Their goal? To combine all three sites into one cohesive website.

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5 Strategic Conversations Your Comms Team Should Be Having

Kivi's Nonprofit Communications Blog

If you are interested in leveling up your team’s communications work, you should be having these five conversations. Find your team’s Marketing Maturity Level here and get a customized training plan (it’s free). How can we think further ahead? The most effective communications teams are agile and can act quickly as new assignments and opportunities come up.

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What Nonprofits Can Learn from The Godfather

Lets Talk Nonprofit

Nonprofits can learn from. The Godfather. Even if you don't know the film, you probably know its most famous line. Marlon Brando, as Don Corleone, uttering "I'm gonna make him an offer he can't refuse.". Take away the sinister tone, and you have a brilliant piece of fundraising advice. Your "offer" is a key part of any successful fundraising appeal.

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Roll With Your Role: Feeling Valued in the Workplace

NonProfit Hub

A major challenge most working adults face every day is getting themselves up and going for work. The perpetual dailiness of life can get tiring if you aren’t motivated by a passion. You get up, get ready, look yourself in the mirror and something doesn’t feel right. Something’s gotta change. “Why should I wake up early to go to a job that could get done with or without me?”.

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How to ask for a gift: Do you really have to ask?

iMarketSmart

At MarketSmart, we don’t close sales and we don’t close deals. When it comes to how to ask for a gift, you’ll see there’s a parallel with how we conduct sales, and how nonprofits should raise funds. Rather, the deals close themselves because our clients sell themselves after we engage them properly. Furthermore, we don’t have sales people and we don’t pay anyone a commission.

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3 steps for less stress in fundraising for the next six months

Fundraising Coach

Do you feel it? The airports and highways are filled with last minute vacation seekers. Back to school supplies are flying off shelves. The school buses are doing practice runs. It’s almost the fall. For whatever reason, people seem to “settle in” to a more regular routine once the school year starts. And that impacts fundraising. Fundraising Happens Year Round.