September, 2017

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More or Better Corporate Partnerships? How National Park Foundation Addressed a "Good Problem" [SPONSORED]

Selfish Giving

Heading into the new year, Stefanie Mathew , Vice President of Corporate Partnerships at the National Park Foundation (NPF) , knew the nonprofit had a strong wind at its back. NPF was coming off the 2016 centennial celebration of the founding of the National Park Service and there was plenty of business interest in preserving national parks and programs and connecting people to them.

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5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth. Think about this… When was the last time you handed your credit card to a logo?

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7 Nonprofits Fighting for Immigrant Rights

EveryAction

There are nearly 800,000 people protected under Deferred Action for Childhood Arrivals (DACA). DACA paved the way for these children of immigrants to obtain work authorization and relief from deportation, enabling them to go on to universities and build careers and families. With the announcement of DACA’s repeal, the program has stopped accepting new applications.

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Top 5 Social Media Best Practices for #GivingTuesday

Nonprofit Tech for Good

Now entering its sixth year, #GivingTuesday is a global day of giving fueled by the power of social media. To tap this potential, your NGO, nonprofit, or charity needs to activate its social media presence before, during, and after #GivingTuesday to help build the movement and, in the process, raise awareness and funds for your organization and mission.

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Are you a BFF?

Fundraising Coach

I've been seeing a disturbing trend of late: a sharp rise in what I call are BFFs: blunt force fundraisers. Nonprofit leaders willfully skipping planning to jump straight to asking. As the author of Ask Without Fear!® , you know I am an advocate for asking. But the number of BFF's I'm seeing of late - both nationally and internationally - is weird.

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Storytelling In The Digital Age

The Agitator

Even though Tom persuaded me to give up working with cave art and stone tablets when we ‘modernized’ the Agitator offices, we’ve never lost interest in the power and importance of storytelling. It’s just that we now have paper and digital bits and bytes for the all-important fundraising task of tale-telling. Over the years we’ve honored the importance of storytelling in various posts — Top 10 Secrets of Successful Storytelling … Storytelling vs.

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Ep233: 'Tide Loads of Hope' Is Helping Texas & Florida Clean Up After Hurricanes

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Anne Candido , Fabric Care Communications, Procter & Gamble about bringing relief to residents affected by Hurricane Harvey and Irma with P&G product kits and Tide Loads of Hope laundry services. On the show, Megan, Anne and I discuss: Anne Candido, P&G. How Tide Loads of Hope got started and how it has evolved.

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Making the Most of Monthly Giving

Ann Green

Image via Bloomerang. Monthly or recurring giving is a great way to raise more money and give you a constant stream of revenue throughout the year. More nonprofits are taking advantage of this. According to CauseVox, 54% of donors give through a sustainer (recurring) program, with 82% giving monthly. Plus, monthly giving will raise your retention rate.

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12 Demographic & Technology Trends Changing the Nonprofit Sector Worldwide

Nonprofit Tech for Good

Rapid population growth and migration is dramatically changing societies and ecosystems worldwide and as this future unfolds nonprofits, NGOs, and charities will play a central role in safeguarding the world’s most vulnerable communities, the land upon which they live, and the wildlife that surrounds them. As the social conscience of globalization, the nonprofit sector needs to contemplate future challenges and adjust their programs accordingly – and to inspire the next generation to tackl

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Measuring Your Communications Effectiveness: 3 Concepts to Keep in Mind

Kivi's Nonprofit Communications Blog

Measuring the effectiveness of your nonprofit’s communications is a complicated puzzle. You have the effectiveness of specific channels like your website or Facebook page. Those depend on the effectiveness of the content you create. That depends on the effectiveness of your editorial calendar. That in turn depends on your larger marketing strategy, which depends on your organizational goals.

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Easy Does It!

The Agitator

Despite opposable thumbs and ‘highly developed’ brains we humans are far simpler than most folks want to believe. So, unfortunately, most of us tend to make things more complicated than necessary. Especially some fundraisers. In his post, Easy is better than hard Nick Ellinger of DonorVoice points out the importance of making human brains ‘happy’ And, it’s ‘easy things’ that make brains happy.

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Ep231: The North Face: 'Walls are Meant for Climbing'

Selfish Giving

Today on CauseTalk Radio Megan and I talk to Ann Krcik , Senior Director of Outdoor Exploration for The North Face , and Adrian Benepe , Senior Vice President for The Trust For Public Land (TPL) , about Walls Are Meant For Climbing , a campaign that aims to spark conversation about building trust and community around - and beyond - climbing walls. The partnership also includes a one million dollar donation to TPL!

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Is Personal Branding Required for Business? How to Ignite the YOU Factor – Free Webinar

Pam Moore

Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? The truth is this… You have a brand regardless if you plan it or not. Your brand is made of perceptions. You can sit in a room and create, ideate, and develop your brand for the next year to 10 years.

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The Early Bird, Time Travel, and Better Grantwriting

Fundraising Coach

Did you ever hear the proverb the early bird gets the worm ? When I was a kid, I was very, very literal. I decided that if the early bird got the worm, I had no desire to be that bird! From that came my habit of sleeping in. But now I know better and can apply this lesson to something as far afield as grantwriting. The idea is simple but it has a lot more to do with success than a quick glance might suggest.

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Facebook Ramps Up Reach for “Donate” Buttons and Fundraisers

Nonprofit Tech for Good

It’s not official, but it’s obvious that Facebook is ramping up promotion of its native “Donate” buttons and Fundraisers in its News Feed. Even before Facebook helped raise $10 million dollars for the Center for Disaster Philanthropy for Hurricane Harvey relief, Facebook “Donate” buttons and fundraisers created by Facebook users were popping up in the feed with increased frequency.

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6 Ideas to Freshen Up That Busted Blog of Yours

Kivi's Nonprofit Communications Blog

Last month I told you that no, blogging is not dead. But I know several of you read that and replied, “Gee, that’s really great, Kristina. Now tell that to my blog!” So for those of you who have struggling blogs either because no one is reading them or you can’t think of anything good to write about, here are a few ways to spruce up the place. 1.

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How Will Hurricane Harvey Affect Year-End Giving?

The Agitator

In 2005 the devastation from Hurricanes Katrina and Rita triggered $6.5 billion in donations and pledges from individual citizens, foundations, and corporations, according to the 2007 Giving USA report, an annual snapshot of American philanthropy. Contributions hit $1 billion in three weeks, outpacing the charitable response to the September 11 th attacks and the 2004 Indian Ocean tsunami.

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Ep230: Lowe's Raises $1.5 Million with In-Store Fundraiser, Will Renovate 50 Boys & Girls Clubs

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to James Frison , Director, Community Relations for Lowe's , about Renovation Across the Nation , an annual $2.5 million initiative where Lowe’s gives a $50,000 grant and hands-on support from employee volunteers to one Boys & Girls Club in each of the 50 states to refurbish the facility. This year, customers joined in on the effort by donating at Lowe’s store nationwide.

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Let’s Get Real… Does Your Content Convert?

Pam Moore

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Bottom line… does your content convert to real business?

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3 simple ways fundraisers can improve their LinkedIn profiles to land more meetings and raise more money

iMarketSmart

Most fundraiser’s LinkedIn profiles are screwed up! They look like resumes, not invitations. After all, are you trying to raise money or are you looking for another job? If you are aiming to raise money then you need to recognize that, more and more, your donors will check you out online before they accept your telephone call or email outreach.

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10 Signs Your NGO Excels at Social Media

Nonprofit Tech for Good

Social media changes so frequently that unless your NGO has a full-time social media manager who has the time to consistently research and adopt emerging trends, odds are your NGO is using social media in ways that are no longer effective. The webinar content below was presented by Heather Mansfield on September 19, 2017 to 1,175 nonprofit staff. It was the final presentation of the social media excellence webinar.

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Day in the Life of a Nonprofit Communicator – Lisa Northrop

Kivi's Nonprofit Communications Blog

Lisa Northrop. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Volunteering since she was a Brownie in Girl Scouts, Lisa always knew she would work in the non-profit sector.

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Direct Mail And Hurricanes

The Agitator

With Hurricane Harvey barely in the rearview mirror and with Hurricane Irma churning through Florida, I’m sure every fundraiser who uses the U.S. Postal Service is wondering, “Should I mail or not mail?” To The Agitator , with its roots in direct mail, this is both a donor-centric question and an organization-centric one. If you mail a massive acquisition campaign right now that includes Southeast Texas, Louisiana and Florida zip codes, you’ll appear insensitive if not downright mendacious

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How Texas Businesses are Helping Hurricane Harvey Victims

Selfish Giving

Hurricane Harvey was a one-in-a-thousand-year rain event dumping nearly 25 trillion gallons of rainwater on the gulf coast. Most of the affected people were Texans, hearty and independent folk whose pride in their state leads them to take care of their own at a time like this. It is not surprising then to see how many Texas businesses have jumped at the chance to help support the many hurricane victims and evacuees: H-E-B grocery chain is giving customers the opportunity to donate by adding $1,

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How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business. It is not driving real traffic to your blog or website.

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6 Nonprofit budgeting apps to help better manage funds

The Nerdy NonProfit

The nature of nonprofit work makes it especially important to stay on top of a budget. Fortunately, there are some purposeful apps that make this easier to manage, without taking too much out of your accounting budget. 1. Pennies. This user-friendly iOS app lets you set a budgetary goal and an associated timeframe as starting points. It then uses color-coding to indicate how close or far you are from spending more than your budget allows.

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Data for Good: Fundraising and Technology Insights for your Year-End Campaigns

Nonprofit Tech for Good

Presented on September 20 via webinar, the slides below highlight data from the 2017 Global NGO Technology Report , the 2017 Global Trends in Giving Report , and Network for Good’s donor platform to determine if U.S. nonprofits are using technology in the ways that their donors and supporters prefer. Attendees were be given access to exclusive U.S. donor data and data-based analysis of how effectively nonprofits are using online communication and fundraising tools.

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How @GlennEMartin of JustLeadershipUSA Tweets Like a Boss

Kivi's Nonprofit Communications Blog

For my September NPMG Tweet Like a Boss webinar, I connected with Glenn E. Martin , President and Founder of JustLeadershipUSA , about how he personally uses Twitter to advance his organization’s mission. JustLeadershipUSA is dedicated to cutting the U.S. correctional population in half by 2030, and its leader Glenn speaks from personal experience.

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Putting Your Emails In Context

The Agitator

It’s tempting to think fanatize that our donors and donor prospects are hovering over their favorite digital device, eagerly awaiting each and every one of our fundraising messages … and of course ignoring all that other ‘clutter’ sent by others. Of course such vigilance is a fantasy. I’m sure no Agitator readers are mistaken about that.

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Ep232: PepsiCo’s Anti-Hunger Program Fuels Kids & Innovation

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Matt Smith , Director of PepsiCo’s Food for Good program a purpose-driven business initiative within PepsiCo that tackles child hunger by making healthy food more physically and financially accessible for low-income families. On the show, Megan, Matt and I discuss: Matt Smith, PepisCo. Background on the Food for Good and whom the program serves.

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How to Develop a Social Media Strategy and Plan: 6 Essential Steps for Success [Webinar]

Pam Moore

Do you ever feel like you are spinning your wheels on the social web? Feel like you try to build a plan but something is just not working? Are you getting caught up in an endless web of randomness? Random acts of marketing? Random acts of Facebook? Random acts of live video? Random acts of Snaps, stories, quotes, tweets and visual marketing? . Are you doing all the latest tactics the experts tell you to do, yet your bank account is headed the wrong direction?

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Allow your team to test

Concord Leadership

Speak to people skilled at nonprofit programs or marketing or fundraising and you’ll hear that they know what works because they constantly test. But promote those people to leadership, or elect them to a board of directors, and they get “risk averse.” They stop testing. They opt for “industry benchmarks” and doing what’s worked in […].

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Announcing the First Edition of the 2017 Global Trends in Giving Report!

Nonprofit Tech for Good

Nonprofit Tech for Good and the Public Interest Registry are pleased to announce the first edition of the Global Trends in Giving Report! Based upon the survey results of 4,084 donors worldwide, the 2017 Global Trends in Giving Report summarizes donor data across six continents about how online and mobile technology effects giving. The report also explores the impact of gender, generation, and ideology upon giving and volunteerism.

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The science of web forms and why nonprofits need to master it

The Nerdy NonProfit

Web forms are handy ways for organizations to capture insights about users, but research shows there are science-backed principles about web form construction and how to create them for maximum effectiveness. In the nonprofit sector, web forms are also useful for donation collection purposes. Below, we’ll examine some of the scientific findings associated with web forms and why it’s so important for your nonprofit to understand them. 1.

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Are Your Fundraising Proceeds Insured?

The Agitator

This morning I’m wondering how many nonprofits in Houston and Florida had their fundraising proceeds protected from the ravages of Hurricanes Harvey and Irma by insurance. Frankly, until yesterday this wasn’t a question that would occur to me in a 100 years. But then I received a note from my friend Chuck Longfield , the Chief Scientist at Blackbaud.

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Give Us the Inside Scoop on Your Job

Kivi's Nonprofit Communications Blog

Let’s get down to the real nitty gritty! Are you chugging coffee all day? Do you hate your donor management system? Do you have the best co-workers? Tell me all about it! It’s my monthly call for submissions for our Day in the Life of a Nonprofit Communicator blog series, and I want you to share all the things you do on a daily basis to make the world a better place.

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What Donors Do After A Disaster

Lets Talk Nonprofit

Turn on the TV, open the paper or log on to the Internet. You don't have to look far to find suggestions on how to help those affected by Hurricane Harvey. (In fact, I've. blogged about it myself.). The event, itself, is unprecedented. The devastation, unimaginable. It's times like this when we see ordinary people do extraordinary things. Over the past two weeks, we've watched neighbors helping neighbors and strangers helping strangers.