May, 2018

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Ep263: Partnership for a Healthier America on Growing, Managing a Successful Corporate Partnership Program

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Adrienne Weil , Vice President of Partnerships at Partnership for a Healthier America (PHA) about how they approach corporate partnerships, cause marketing and measuring the impact of both. On the show, Megan, Adrienne and I discuss: Adrienne Weil, PHA. What's the mission of the PHA? What is your role at PHA?

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Social Media 2018 Keynote Presentation: Power of Intent and Perspective in a Digital World of Change

Pam Moore

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. From the Facebook news feed algorithm changes, new features announced on all of the top social networks, to the consumer and buyer digital behavior changing faster than most businesses can keep up – businesses are learning fast that both the traditional marketing methods as well as the new media channels are changing

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Can Your Monthly Donors Be Held Hostage?

The Agitator

If you care about the future of your monthly giving program I urge you to take 2 minutes and complete this confidential Agitator Survey. Here’s why. As technology changes and competition increases, many organizations are switching CRM database vendors and credit card payment processors. SURPRISE! Many organizations making this switch are discovering to their shock that either their old CRM or old payment processor—or both– are refusing to transfer their monthly donors’ credit card or oth

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Will you take the Red Pen Challenge?

Fundraising Coach

Fundraising is a counter-intuitive profession. But it is a profession. Experts research fundraising tactics and test strategies to find out what works. Often, the results seem illogical. Like is the case in writing fundraising letters that actually raise money. The We/I Test. In our fundraising letters, we typically think our job is to convince donors that we - the nonprofit is a safe investment.

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The Best Email Solicitation I Ever Read

Mission Minded

I wrote this post six years ago and it contains relevant information today. Whether you send emails to ask for financial support, volunteers, or to encourage action and engagement, apply the six lessons at the end of this post to ensure what you write is something people actually want to read. -Jennie Winton At Mission […]. The post The Best Email Solicitation I Ever Read appeared first on Mission Minded.

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10 traits of terrible major and legacy gift fundraisers

iMarketSmart

Sadly, I’ve witnessed all of these but I truly believe #1 is the worst. Here are my top 10 traits of terrible fundraisers that drive major donors away: . 10. Showing up late; 9. Failing to do something that was promised; 8. Talking about how great they are at raising money; 7. Pitching or presenting instead of collaborating; 6. Forgetting what was discussed last time; 5.

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Ep264: This Household Products Company is Cleaning Up with Cause Marketing

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Mike Esposito , Director of U.S. Marketing at household cleaning tools brand O-Cedar about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year. On the show, Megan, Mike and I discuss: Mike Esposito, O-Cedar. Tell us more about O-Cedar and your partnership with Habitat for Humanity?

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Freeing Monthly Donor Hostages: Survey Results

The Agitator

In Can Your Monthly Donors Be Held Hostage? we alerted readers that many organizations attempting to switch CRMs or payment processors—or both—are shocked and surprised when the vendor they want to leave refuses to transfer their monthly donors’ credit card or other payment data to the new vendor. Data hostage-taking! We ran an Agitator Survey to get a more detailed picture of just what nonprofits are running into.

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Is Your Content Too Wordy? Consider These 6 Alternative Formats

Kivi's Nonprofit Communications Blog

Nonprofit leaders often complain about limited resources — and with good reason. After all, even the best-run nonprofits lack the money or the staff to accomplish everything they set out to do. But while money is tight, there’s one resource that is almost always in ample supply: words. Often, nonprofit websites and print materials are burdened with way too much text.

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Appeal Letter Do’s and Don’ts

Ann Green

It’s spring appeal time and all of a sudden my mailbox is filled with requests for donations. Some good and some that could use improvement. Whether you’re planning a spring appeal or one later in the year, here are a few lessons, courtesy of this week’s mail. We’ll start with some examples of what not to do and end with a couple of letters that got it right.

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3 Things Your Next Video Has To Do

Mission Minded

With video coming at us from every direction, what really makes a good nonprofit video these days? Videos capture hearts by sharing experiences your audience can connect with. And the best videos make a compelling emotional appeal that leads viewers to support your work. But before you get out the old video camera, or your […]. The post 3 Things Your Next Video Has To Do appeared first on Mission Minded.

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Ep267: Nonprofits and GDPR: What You Need to Know

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Ryan Baillargeon , CEO of Toronto-based Grassriots about the European Union's General Data Protection Regulation (GDPR) and why nonprofits should be paying attention to it. On the show, Megan, Ryan and I discuss: Ryan Baillargeon, Grassriots. What do GPDR and Cambridge Analytica have to do with non-profit marketing?

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The magic question to ask to hire the right Millenials

Concord Leadership

Traveling around the country, I’m constantly asked for the secret to hiring Millenials. Leaders tell me, “They don’t stay in the job. And when they’re here, it’s hard to tell what they’re working on.” First, a warning For starters, let me just say that we need to stop the “dumping” on Millenials.

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Dining With Donors

The Agitator

It had been years since I visited an all-night diner. So, the other night, road weary and longing for a cheeseburger and fries, I pulled into a real live, old-fashioned, aluminum clad diner and made my way to a booth with its own jukebox. Heaven. BUT… something was amiss. Out of place. Unfamiliar. With my cheeseburger and fries fresh before me I reached for the ketchup bottle.

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Will you take the Red Pen Challenge?

Fundraising Coach

Fundraising is a counter-intuitive profession. But it is a profession. Experts research fundraising tactics and test strategies to find out what works. Often, the results seem illogical. Like is the case in writing fundraising letters that actually raise money. The We/I Test. In our fundraising letters, we typically think our job is to convince donors that we – the nonprofit is a safe investment.

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The 7 Deadly Sins of Asking for Donations

NonProfit Hub

Even after loads of practice, asking for donations can make our palms sweat and our hair stand up. It’s not easy, and it shouldn’t be — after all, you’re asking people to part with their hard-earned money. But don’t worry: as long as you avoid these common mistakes, your fundraising efforts will be just fine — even if your palms are still a little sweaty. 1.

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School Branding at it’s Best: Where Intellect and Imagination are Intertwined

Mission Minded

What makes San Francisco Day School different from other K-8 schools in San Francisco? It’s the place where intellect and imagination are intertwined every day. So students light up with the call and capacity to take on the complexities of their day and of a diverse world. Working with the school’s leadership to develop a […]. The post School Branding at it’s Best: Where Intellect and Imagination are Intertwined appeared first on Mission Minded.

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Newsletter: 3 Lessons from Red Nose Day ; Vodka Maker Milks Cause Marketing ??; 31 Days of Giving is Here!

Selfish Giving

Since arriving in the U.S. in 2015, Red Nose Day has raised a whopping $145 million. Most of that money has come from red nose sales at Walgreens stores, which raised $20 million in 2017 alone. We interviewed Linn Jordan , Director of Retail Marketing for Walgreens, about its efforts on behalf of Red Nose Day back in 2016 and it's worth a listen. A few key takeaways on Walgreen's successful fundraiser. 1.

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How to Make Your Email Messages Stand Out

Ann Green

Email is often the primary way nonprofits communicate with their donors and there’s a reason for that. It’s fast, easy, relatively inexpensive, and almost everyone has an email address. You can quickly get a message out to a lot of people. Email, unlike social media, is something you can control. You don’t have to rely on a social media algorithm to hope your message ends up in your donor’s feed.

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The four words that increased click-through by 42%

The Agitator

“As a medical professional”…. That was simple, no? They certainly aren’t the types of words you would usually use to increase click-through, response, and conversion rates. And, alas, they may not work for you. Their power lies in the fact that they are a simple priming of a simple, but relevant, donor identity. The test was with Make-a-Wish. It seemed logical that medical professionals who worked with children in a position to have wishes granted may have a different reason for giving than a

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. With data from 154 nonprofit participants, we are once again treated to invaluable insights on numerous facets of digital engagement, covering websites, email messaging, online engagement, social media posts, and digital ads. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes.

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4 Easy Ways to Become a Better Volunteer

NonProfit Hub

Part of being a good volunteer manager is understanding how to be a good volunteer. Below are four things you can start doing right now to become a better volunteer, ultimately creating a bigger impact for organizations that serve your community. 1. Educate yourself. First things first: you should have a firm grasp of your volunteer organization’s mission and goals before you start.

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Day in the Life of a Nonprofit Communicator – Caroline Guy

Kivi's Nonprofit Communications Blog

Caroline Guy. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Caroline Guy is the Coordinator of Communications and Technology with the Northwestern Ohio Synod, ELCA.

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Newsletter: Are Companies Just.Selfish? ; Royal Wedding Marries Companies, Causes ; Best Social Media from America's Top 50 Hospitals

Selfish Giving

The big news this week is that I'm at the Engage for Good Conference in Chicago Wednesday and Thursday. For cause marketing geeks like me #EFG2018 is like dying and going to heaven! It's that much fun! Are you at the conference too? Or are you in Chicago (even for the day!)? I would love to meet you. I look like this guy >>> That's me throwing down some wisdom at last year's conference.

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The Day of Reckoning (Season 2, Episode 10)

iMarketSmart

The day of reckoning is coming for nonprofits all across the world. Will your organization be ready? Learn what is coming and how to be ready. Learn more about MarketSmart at [link]. The post The Day of Reckoning (Season 2, Episode 10) appeared first on MarketSmart, LLC |.

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“Sorry, We’re Too Busy to Improve”

The Agitator

“No one is working 10-12 hours a day. Being busy is not working. Taking calls and meetings is a waste. Whenever someone tells me they’re actually working 12-14 hours a day [I ask] are you working or is your time filled with tiny blocks of b t ore are there large blocks of uninterrupted time?”. That is the insight of Jason Fried, Co-Founder and CEO of Basecamp , the makers of productivity and collaboration software.

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3 Steps to Finding the Right Technology Vendor for Your Nonprofit

EveryAction

For nonprofit staff, getting the most bang for your buck isn’t just a goal, it’s a way of life. Stretching resources to maximize output and impact is the name of the game for organizations working to make a difference in the world on limited budgets. Because of these principles, the process of evaluating and deciding on investments such as technology tools can be difficult for many nonprofits, because it requires a complicated process of weighing short term costs with long term benefits, while k

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5 Motivational Quotes from Nonprofit Leaders (and How to Apply Them)

NonProfit Hub

Gain some inspiration with these motivational quotes from top nonprofit thought leaders and learn how you can apply them to your own organization! Most “inspirational” quotes sound nice, but often lack substance or educational value. We’ll break each of them down to provide tactical takeaways for you and your nonprofit. 1. “ A few people of integrity can go a long way.”.

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Beyond the Basics with Donor Retention (Season 1, Episode 5)

Fundraising Report Card

Learn just how important donor retention is and how to make smarter decisions to improve retention and donation revenue. Download the Metrics That Matter eBook at [link] Click here to listen on YouTube! Topic Timestamps Donor retention [02:00] Overall revenue impact? [03:10] What mistakes do people make analyzing this data? [06:06] Segmenting your data [06:46] … Continue reading "Beyond the Basics with Donor Retention (Season 1, Episode 5)".

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Ep266: Does Doing Good with CSR Really Give Companies, Employees License to be Bad?

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Chris Jarvis , Partner, Realized Worth and Executive Director, RW Institute , about a recent episode of the Freakonomics podcast entitled Does Doing Good Give You License to be Bad. The show makes some pretty serious claims about CSR programs that we examine and debunk! On the show, Megan, Chris and I discuss: Chris Jarvis, RW Institute.

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Is it time to dump donor ‘scores’?

iMarketSmart

Are scores really worth the trouble? It seems like every service provider has a scoring system for your donors. They've got capacity scores, likelihood scores, and MarketSmart even has an engagement score. But I have yet to find a fundraiser who solely relies on a score for anything. Why score? I think most major and legacy gift fundraisers really want to know three things: Does the supporter have capacity to make a meaningful impact?

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What to Do When Cost-to-Acquire Lies to You

The Agitator

I’ve argued cost-to-acquire (CTA) and lifetime value were the two metrics that mattered most. The idea is that if lifetime value is going to be higher than the cost of acquiring, acquire that donor. If not, you need lower acquisition costs or higher lifetime value. That makes great sense as far as it goes. The advice to look at CTA and lifetime value by channel, commitment level, identity, etc., is particularly helpful.

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How Your Nonprofit’s Personality Influences Content

Kivi's Nonprofit Communications Blog

Photo: Food Network. How many people do you think really watch cooking shows just for the recipes? Most are watching because they like the chef/host or at least want to see what they will do next. They may dream of making the recipes (and occasionally will), but most viewers are drawn to cooking shows because of the personalities involved. Nonprofits can use this same phenomena to connect with participants and supporters.

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Earned Income for Nonprofits: What it is and How it Works

NonProfit Hub

It was always a dream of mine to become the executive director of a nonprofit organization. After developing the right relationships and building a career in marketing, that dream became a reality. My goal from there was to disrupt the nonprofit world and look at it through the lens of a business person. What I’m focused on is making a sector-wide shift from simply surviving to absolutely thriving.

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4 Ways To Convince Your Nonprofit Board to Invest in Fundraising Tools

EveryAction

For EDs and other staff who are closely involved in the day-to-day efforts and operations of a nonprofit, it is often easy to see the challenges your organization is facing and understand the solutions necessary to address them. Convincing your board to invest in something new, however, can be another question altogether, and t his is especially true for fundraising and technology related issues, where in-depth knowledge may be required to truly understand the important details.

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Newsletter: Thinkers vs Feelers vs Deferrers ; IKEA Encourages School Kids to Bully Plant ; Why Does This Bee Have a QR Code Glued to It?

Selfish Giving

The next time you're on a call with a partnership prospect I want you decide what kind of decision maker they are. I’ve decided that decision makers can be lumped into one of these three groups: Thinkers, Feelers and Deferrers. Most people are a combination of all three, but one style usually dominates. And that's where you want to double down on ??

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The single difference between above average and below average fundraisers

iMarketSmart

Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. Related Posts: >>Value. >>Donor Offer Value Checklist. LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS! The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |.