Selfish Giving
OCTOBER 7, 2010
This week has been all about doing cause marketing right (Ok, and staying out of court ), and I’m thrilled to share with you what another Six Figure Cause Marketing graduate, Julie Nations , has created. The Ellie Fund right here in Massachusetts has created an online cause marketing program called Give5Get15.com. The concept is simple: donate $5 and you get coupons worth at least $15 to eight local businesses.
Fundraising Coach
OCTOBER 19, 2010
With this guest post, I’m pleased to introduce Katya Andresen. Katya is the COO of Network for Good and the author of Robin Hood Marketing. I love Katya’s ability to help nonprofits focus their marketing and I talk about her in most of my trainings! Folks, please vaccinate yourself – especially this time of year, as we approach fundraising season.
Nonprofit Tech for Good
OCTOBER 24, 2010
The title of this blog post may be a bit of mouthful, but Facebook Tagging is very simple. That said, many nonprofits still don’t know how to do it. Without fail, every time I demonstrate Facebook Tagging in a social media training there is always a resounding “Wait… hold up! How did you do that? Can you please show it again?&# Here you go… showing it again : 1) Like the Facebook Page you want to post on/Tag: 2) In your Status Update type “@&# and the first few let
Get Fully Funded
OCTOBER 4, 2010
I’ve heard several stories lately about Executive Directors being competitive with one another and frankly, it irritates me. What’s the point? Why waste the energy feuding over service delivery? I remember many years ago working for someone like that. He was so quick to point out the flaws in our “competitors&# and talk trash about them.
The Agitator
OCTOBER 13, 2010
Every fundraising consultant worth their salt talks these days about integrating the various available channels … most often with specific reference to the direct mail and online channels. Meantime, the big online fundraising firms continually bombard us with data on the growth of online donations. For example, earlier this month Convio reported it had passed the $1 billion mark in online gifts for the year, compared to $608 million by the same time last year (good on ya, Convio!).
Getting Attention
OCTOBER 28, 2010
I’m thrilled to welcome back guest blogger, Rebecca Leet, who helps nonprofits sharpen their goals and connect with the people who can achieve them. Here’s Rebecca… As soon as I finished Switch , Chip and Dan Heath’s latest book, I began recommending it to clients and colleagues because they give such a practical perspective on making change and provide a simple framework for doing so.
Selfish Giving
OCTOBER 18, 2010
Last month the WSJ profiled U2′s Bono and and his wife Ali Hewson’s efforts to launch a fashion line with clothes made in sub-Saharan Africa. (Hat tip to the good folks at Cone for the lead). Edun got off to a rough start because Bono and Ali had the best of intentions, which, unfortunately, didn’t top the list of reasons consumers would pay $800 for a jacket.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Tech for Good
OCTOBER 5, 2010
Live broadcasting via the Web has been around a couple years thanks to sites like UStream.tv , but the nonprofit sector has been slow to adopt this new technology… until recently. Stand Up To Cancer caught my attention a few weeks back, and now with the launch of Apple TV and Google TV we’re on the precipice of a new era in broadcast communications.
Kivi's Nonprofit Communications Blog
OCTOBER 5, 2010
Voting for the 2010 Getting Attention Nonprofit Tagline Awards end tomorrow, so if you haven’t voted yet, it’s time! You’ll learn a ton just from the voting process, and Nancy Schwartz will send everyone who votes a special report. Vote here. The 70 tagline finalists have been culled from over 2,700 entries in 13 categories. These nonprofits have done a fantastic job in putting well-selected words together into short taglines that build their brands.
The Agitator
OCTOBER 28, 2010
That got your attention, huh?! This headline, given to a speech by a Facebook exec at the recent International Fundraising Congress, has created a minor stir around the fundraising blogging world. Here’s the analysis of blogger and fundraiser Bryan Miller at Giving in a Digital World , who attended the session. He points out that the exec, Canadian Elmer Sotto, was making a far less sensational point — Sotto was merely noting that Facebook was better at relationship building and dono
Getting Attention
OCTOBER 11, 2010
A few months ago I was invited by the folks at the Frogloop blog to guest author on a social media issue. For those of you who don’t know it, Frogloop is a high-value resource focused mostly on social media. As you would expect, I was asked to write on social media. But I found that a tough assignment. There’s so much written on social media, and so much useful content already published on Frogloop, that I didn’t feel I had much to add.
Selfish Giving
OCTOBER 27, 2010
I love zombie films. I can’t get enough of them, especially this time of year when the shadows from the leafless trees take on ominous shapes. Yikes! While you may not share my enthusiasm for the semi-dead, you might agree with this: most of us are surrounded by these mute, will-less, dumb, sometimes evil brutes everyday. Our zombies are the people and situations we face daily that must be avoided at all cost if we are to be successful cause marketers.
Fundraising Coach
OCTOBER 26, 2010
Q: How do I get started blogging and using Twitter? Are there classes I can take? Great questions. Blogging and tweeting can be terrific ways to do the “engage&# and “love&# steps of the “Get R.E.A.L.&# fundraising process! Here are some tips to get you started. Blogging is simply a matter of writing what you’re passionate about.
Nonprofit Tech for Good
OCTOBER 20, 2010
That’s right! I am writing a book about social media for nonprofits. It will be published by McGraw-Hill in New York City and is scheduled to hit bookstores, Amazon and e-readers in Fall 2011. The book will be a very comprehensive social media how-to guide that will be based on the lessons I have learned from spending over 10,000 hours utilizing social media for social good over the last five years.
Kivi's Nonprofit Communications Blog
OCTOBER 22, 2010
Happy Friday to you all! After a busy week of traveling to Erie, PA for three presentations at Nonprofit Day and preparing for my upcoming planning workshop with Nancy Schwartz in DC next week, I am ready for some mixed links (and drinks)! Join me, won’t you. Want more national exposure, but don’t have hundreds to spend on newswire services?
The Agitator
OCTOBER 17, 2010
Awhile back, I referenced a study from Pew Internet Research indicating that 24% of adult online Americans have posted online comments or ‘reviews’ about products and services. I mentioned that I thought there was an ‘aggregator’ of such feedback for nonprofits, but couldn’t recall it at the time. Mal Warwick filled in the blank by pointing me to GreatNonprofits , a website where you can furnish a review of the nonprofit of your choice.
Getting Attention
OCTOBER 14, 2010
We are delighted to have Colleen Farrell, Senior Director, Marketing and Communications at New York Cares , join us as a recurring guest blogger. New York Cares is New York City’s leading volunteer organization and runs volunteer programs for 1,000 nonprofits, city agencies and public schools, enabling more than 50,000 volunteers annually to contribute their time, expertise and energy to a wide array of organizations that address critical social needs citywide.
Selfish Giving
OCTOBER 6, 2010
I got a lot of comments–both online and off–about the Sweaters for Seniors cause marketing program that I posted on Friday. People loved it. It was just such a wonderful idea, especially in this month of &# pink&# when it seems the seediest cause marketing initiatives take root. Yesterday on Twitter it was hard lemonades to benefit breast cancer research.
Fundraising Coach
OCTOBER 5, 2010
This week, I’m introducing you to Pamela Grow. If your board wants you trying for grants, read this post. Then head over to Pamela’s blog to sign up for her free 5-part course on successful foundation funding. “It does not happen all at once. There is no instant pudding.”. W. Edwards Deming. When a colleague sent me a link to a web page with the following claims and asked me if it was legitimate, I had to smile.
Nonprofit Tech for Good
OCTOBER 31, 2010
Whether it is better and more productive to Retweet old-school style or with just one-click using Twitter’s Retweet function is a question I have been asking myself for months now, and the truth is I just don’t know the answer yet. Both methods have their pros and cons, and without asking my followers, it’s hard to say with conviction which is the better Retweet method.
Get Fully Funded
OCTOBER 20, 2010
As we approach the deep fundraising season, many folks are asking about online fundraising, so I wanted to share a few things. Remember that the internet is a tool you can use to raise money. Just like any other tool, it’s the your skill in using the tool that will determine success – not the tool itself. It’s definitely NOT a “build it and they will come&# model.
The Agitator
OCTOBER 14, 2010
Agitator readers know I’m a big fan of online video as a fundraising tool (just Search the site for “online video&# ). The good news is that the sheer volume of online video viewing is staggering and growing. According to comScore , as of September, 175 million US internet users (84% of the total US online universe) watched an average of 14.4 hours of online video in the month … or 5.2 billion viewing sessions.
Getting Attention
OCTOBER 27, 2010
I’m on a personal campaign to decipher common nonprofit marketing jargon so you’re able to put these strategies and tools to work. And low-hanging fruit is at the top of my list because it is such a vital concept, but so often misunderstood. I frequently use the phrase myself, particularly when I emphasize the necessity of prioritizing low-hanging fruit in your nonprofit marketing plan.
Selfish Giving
OCTOBER 4, 2010
It’s easy to look back now and call TwitChange a big success. But that’s not what it looked like at the beginning. In an interview with the Wall Street Journal , Shaun King , the Atlanta pastor behind the effort said 45 of the 50 friends he initially pitched the idea to thought it wouldn’t work. But King understood something they didn’t.
Care2
OCTOBER 6, 2010
If you thought email radically changed the way nonprofits communicated with constituents online, then social networking sites like Facebook and Twitter may have challenged you even more. Social networking has forced nonprofits to be comfortable with two-way communications, transparency, and adapting to short social conversations using limited character counts.
Nonprofit Tech for Good
OCTOBER 8, 2010
On a beach in Central America! No phone, no computer, no Internet, no iPod. Back online refreshed and ready for a very busy fall on October 20! I have accepted an extremely exciting, but time-consuming project related to social media and nonprofits that will keep me very busy through the end of January. So busy in fact that I have postponed most of the webinars left in 2010 until mid-February 2011 ( View Webinar Schedule ).
Get Fully Funded
OCTOBER 5, 2010
“78% of individual donors said they would definitely or probably give again to a charity that provided them with prompt, personal gift acknowledgement followed sometime later with a meaningful update on the program they had funded. Penelope Burk. What can you do to provide your donors with a meaningful update? Tags: Donor Acknowledgement Donor Relations Donor Research General Fundraising.
The Agitator
OCTOBER 19, 2010
Here , courtesy of David Berkowitz writing in Social Media Insider , is an excellent set of questions for nonprofits to consider as you plot your social media strategy. How do you ensure you’re generating meaningful insights from your social activity? What is the most effective way for an organization to mange social media? Where does social media best fit in terms of branding, acquisition, or relationship management?
Getting Attention
OCTOBER 21, 2010
2010 Getting Attention Nonprofit Tagline Awards from GettingAttention.org on Vimeo. Congrats to the organizations behind the winning taglines, reviewed in this brief video. The taglines were selected by more than 6,100 voters from 70 finalists, identified by our expert panel of judges. The organizations behind the winning taglines range from the regional (Indiana State Council of the Emergency Nurses Association) to the national (Youth Service America) and global (Episcopal Relief & Developm
Selfish Giving
OCTOBER 1, 2010
It’s nice when you can end the week knowing you helped someone. Sharna Fulton helped me. I helped Sharna Fulton. Together we helped someone else. Sharna helped me many years ago when she was in the sports pottery business in Atlanta and I needed a quick turnaround on a gift for my wife. She kindly saved a husband’s life so he could be late with a gift another holiday.
Kivi's Nonprofit Communications Blog
OCTOBER 27, 2010
I made a mistake when I started reading The Networked Nonprofit (Amazon link ) by Allison Fine and Beth Kanter. I thought it was going to be a book about social media, and it is, of course, but it’s much bigger than that. I recently interviewed Allison about the book, which I highly recommend not only to communications directors, but to executive directors and board members too.
Care2
OCTOBER 20, 2010
Yesterday in part one " Measuring the Impact of Your Social Media Program " of this blog series, I discussed the importance of audience reach, how people see your key messages, and how to measure social media reach. None of these measurements will be helpful unless your organization knows how to truly engage people on social networks. Engagement. Social media is fundamentally about engagement, which is the interaction among people.
Nonprofit Marketing Blog
OCTOBER 21, 2010
Russ Reid just sent me this interesting data from their Heart of the Donor study : —Collection boxes (e.g., Salvation Army kettles or countertop piggybanks) at 64% and direct mail at 61% clearly stand out as the most common methods of giving—the majority of all donors have used one of these in the past 12 months. —34% of donors have made a gift online.
The Agitator
OCTOBER 6, 2010
So I grumped about readers not offering their comments on my choice for best fundraising website, after I nominated Charity:Water. And readers responded … some seconding Charity:Water, some offering improvements to that site, and some recommending other sites. Terrific! Each of you responders deserves an Agitator raise! Now, I know that you’re not going to stop everything you’re doing just because The Agitator pops into your email box.
Getting Attention
OCTOBER 7, 2010
You know that cause marketing is a partnership between a for-profit and a nonprofit. Each partner has something to offer the other. Cause marketing is certainly a potentially significant strategy in your overall nonprofit marketing plan. And some of you have a cause marketing program in place already. But for those of you who don’t (and that’s most nonprofits), how do you know when cause marketing is right for your nonprofit?
Selfish Giving
OCTOBER 19, 2010
Persuasion occurs through identification. It’s one of the basic tenets I live by. It means that we are usually more convincing when we can identify with our prospect’s needs, attitudes, interests and beliefs. When your message aligns with needs, the “pain&# , as it’s sometimes called, you get a spark of persuasion. String enough of those sparks together and you have the light and warmth that comes from the flame of a new partnership.
Kivi's Nonprofit Communications Blog
OCTOBER 15, 2010
Claire Meyerhoff and I are hosting the second installment of our virtual book club for The Nonprofit Marketing Guide today (Friday) from 1:00 – 1:30 pm ET (10:00 – 10:30 a.m. PT) on our Magic Keys Radio & Podcast. We broadcast live over the Internet, and afterwards the recording is immediately available as a podcast. You can call in your questions over the phone or send them to us on Twitter @magickeysradio during the live show.
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