November, 2019

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Newsletter: You Should Adopt This Creepy Phone Tactic from Wayfair ; Sales of Mr. Rogers’ Iconic Sweater Support Namesake’s Charity ; The Best Charity CEO on Twitter

Selfish Giving

I've written before on how to turn your homepage into a lead-generating machine. You'll need an email pop-up and a service that pings you when a company visits your site (e.g. Leadfeeder, VisitorTrack, Leadberry ). The next step is to take a page from Wayfair's playbook. There was a report earlier this month that the online retailer was making unsolicited calls to customers while they were browsing the Wayfair website.

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Six Inclusive Stock Photography Sites Every Nonprofit Should Have Bookmarked

Kivi's Nonprofit Communications Blog

You know you need great photography. But for whatever reason, you don’t have it in-house. Maybe you don’t have the skills or access to a professional. Or maybe you can’t photograph the real people you work with for whatever reason (privacy and safety being the main ones in the nonprofit world). So, you turn to stock photography. and find nothing that looks authentic.

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Trending Sources

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Cut Through the Clutter: Why Storytelling Matters for Nonprofits

Nonprofit Tech for Good

By Michelle Chen , an independent scholar who recently graduated with a PhD in mass communications with a focus on advocacy, activism and social change. Millennials are the largest generation in the U.S. labor force today and they have greatly different media patterns, behaviors and habits compared to their parents. The oldest of the Millennial Generation are in their mid-careers, and as this generation become more secure in their careers and have more disposable income, nonprofits need to under

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15 Reasons You Need to Stomp Random Acts of Marketing Now! [podcast]

Pam Moore

There you sit in the executive conference room watching everyone nod their heads about the latest idea from the newly hired executive. He or she has a new idea that is going to “save the company.” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your LinkedIn Co

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Trustee Table: Listen in for an Inspired Approach to Strategic Planning

Mission Minded

If you’re already a listener of The Trustee Table, a podcast from NAIS (National Association of Independent Schools), you know that. The post Trustee Table: Listen in for an Inspired Approach to Strategic Planning appeared first on Mission Minded.

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Get over your discomfort and politely ask for money

Fundraising Coach

I recently tweeted "your discomfort with asking is getting in the way of a donor's joy in giving. So get out of the way!" ( Click here to tweet that. ). Since then, I've been getting a lot of questions about how to get over the discomfort! How to politely ask for money. Too often, our own beliefs about money get in the way of our asking politely. We may have an unhealthy view of our personal "worth" tied to money.

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Newsletter: Will a Nonprofit’s Bet on Death be a Boon for Partnerships? ; How Brands Gave Thanks on Veterans Day ; Why Your Nonprofit Needs an Explainer Video

Selfish Giving

Marie Curie , a UK-based nonprofit that runs hospices and supports people living with terminal illness, has launched Talkabout , a microsite to get people talking about everyone's favorite topic: dying and death. The site is resource-rich - even offering a downloadable set of playing cards to promote conversations around mortality. On Twitter , I asked Meredith Niles , Executive Director of Fundraising & Engagement for the charity, if she had a specific audience in mind for Talkabout.

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Which Customer Relationship Management (CRM) Software is Best for Your Nonprofit?

Nonprofit Tech for Good

By Dr. Allison Quintanilla Plattsmier , CFRE, CNP, CNC, Executive Director of the Jordan Thomas Foundation and Owner of AQP Consulting. The constant grind to find new funds is the challenge of every nonprofit. Fundraising comes down to one thing: relationships. The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue.

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Quit Trying to DO Social Media: Focus on Measurable Results Instead

Pam Moore

Start doing social media they said. It will be fun they said. It will bring us lots of success they said. It will be free they said. The truth is social media is not free. It requires our greatest asset which is TIME! Doing social media is NOT the objective. Posting MORE content to the already noisy digital world is NOT the objective. Your customers and audiences are not waiting on the edge of their virtual seats excited for you to post yet another link to your press release or announcement of t

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Seven Secrets to Creating Compelling Digital Content

Mission Minded

It’s the new reality; your nonprofit, foundation, or independent school needs a blog, or a social media presence — or. The post Seven Secrets to Creating Compelling Digital Content appeared first on Mission Minded.

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Antionette Kerr : How I Became a Self-Care Radical

NonProfit Hub

The elders in my family set high standards for what “hard work” felt and looked like. They subscribed to the adage that people of color (especially women of color) had to work “twice as hard” in business to prove themselves. I deeply respect my family’s wisdom. I credit them for my fierce work ethic, which fit right in with the “do more with less” mindset of nonprofit work, but as I rose through the ranks of nonprofit leadership, I wasn’t quite prepared for the toll it took on my mental, physica

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Newsletter: Am I Too Small for Corporate Partnerships? ; 25,000 Salvation Army Kettles Go Cashless; The Causes Influencers Most Want to Work With

Selfish Giving

The second most popular article in last week's newsletter was Am I Too Small for a Corporate Partnership. I agree with everything the authors wrote. No nonprofit is too small for a corporate partnership! Yay.right? But I would add a corollary to this: small nonprofits SHOULD NOT actively focus on corporate partnerships. Yep, it's a waste for small nonprofits to dedicate so much time, resources and staff chasing and cold-calling potential corporate partnerships.

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Preventing Staff Turnover: 5 Tips for Retaining Team Members

Concord Leadership

Hiring new staff members, whether Millennials, Baby Boomers, or anyone in between, is no walk in the park. From attracting the right candidates to the often weeks-long onboarding process, bringing on new team members is truly an investment. This is especially true for nonprofits and small/growing businesses. Recent studies show that while nonprofits are winning […].

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4 Key Features of the New GoFundMe Charity™

Nonprofit Tech for Good

Launched in 2010, GoFundMe is the world’s largest free social fundraising platform, with more than $5 billion raised by tens of millions of donors. Today, GoFundMe has expanded their platform to nonprofits in the United States and Canada with the launch of GoFundMe Charity. For nonprofits looking to expand their crowdfunding campaigns in 2020, here are four key features of the new GoFundMe Charity : 1) Customizable campaigns to reflect your nonprofit’s brand.

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Nonprofit Management Worst Practices

Nonprofit Fixer

Continuing our series on “worst practices,” below is a non-exhaustive list of mistakes to avoid in nonprofit management. · Working harder to be liked than you do to get results. Management is not a popularity game. Lead with integrity and skill and you’ll be respected. · Focusing on the wrong things. Be strategic, make tough decisions, and commit to planning.

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Look Behind the Brand: San Francisco Village

Mission Minded

Mission Minded strategist, Rosie Powers, led the creation of a communications campaign to help San Francisco Village reach new members. The post Look Behind the Brand: San Francisco Village appeared first on Mission Minded.

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[FEATURE SPOTLIGHT] An Upgrade to Bloomerang’s Built-In Email Marketing

Bloomerang

Effective communication with donors and prospects is critical to your organization’s success. This can take the form of vehicles like written mail, face-to-face or phone conversations, electronic communications, or any combination of these. In fact, campaigns that use direct mail plus one or more digital media component like email have been shown to have a nearly 120% lift in response rate compared to campaigns that used only direct mail.

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Newsletter: Influencer Marketing for Nonprofits ; Meet the First Bee Influencer ; Email is An Empathy Channel

Selfish Giving

Influencer marketing is hot right now! Did you see that 600 YouTubers are teaming up with the Arbor Day Foundation to raise $20 million to plant 20 million trees? And they plan to raise the money before the end of the year! I bet they'll do it too because these YouTubers have millions of followers. But the real key is that they have influence with these people.

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Ever struggle with Imposter Syndrome?

Concord Leadership

Do you ever wrestle with Imposter Syndrome? That feeling that you don’t have what it takes? That sense that you have no business being in the position you’re in? There’s good news. Imposter Syndrome is Normal for High Achievers While counterintuitive, feeling like you’re an imposter is incredibly common among high achieving leaders.

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3 Email List Building Pop-Ups for Your Website

Kivi's Nonprofit Communications Blog

During Tuesday’s webinar , we’ll be sharing a ton of great nonprofit examples from our Inspiration Files. Here’s a little preview of some of the website lightboxes or pop-ups we’ve seen and loved recently. These are specifically for building your email list. We’ll share some used to generate donations on the webinar and on the blog later in the month.

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How to Reach Beyond Your Typical Donor Base

NonProfit Hub

As we reach the end of 2019, reflections and evaluations are at the forefront of everyone’s minds. What is working well? What could we change? How can we grow and create a larger impact? How can we make next year even better? One of the best ways to increase your impact is to expand your donor base. But I know it’s easier said than done. Here are some tips that might help you branch out from your current base and create some new buzz about your organization.

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6 Ways to Utilize Your Foundation’s Year-End Communications Budget

Mission Minded

The end of the year is approaching and, for foundations and others, that means it’s time to consider how you. The post 6 Ways to Utilize Your Foundation’s Year-End Communications Budget appeared first on Mission Minded.

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Navigating the #GivingTuesday Waters

Ann Green

I imagine most of you are familiar with #GivingTuesday, the annual giving day that takes place the Tuesday after Thanksgiving. This year it will be on December 3. Perhaps you’ve participated in the past and it’s been successful, or maybe it wasn’t. Perhaps you’re planning to participate for the first time. Maybe you’re wondering if it’s best to just skip it.

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3 Reasons You Should Be Thinking about QCDs (Backed By Data + A Free Guide)

iMarketSmart

How many decisions do you make each day? A quick google search yields our answer: somewhere near 35,000. That number may seem intimidating, “How can I make 35,000 decisions a day?” You might find yourself pondering. Research shows that we utilize a variety of techniques to help guide us through our daily lives. From “impulsiveness” (choosing the first option presented to us), to “balancing” (weighing the factors involved, studying them and then using the information to render the best decision i

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Take Action: Speak Up Against Potential.org Domain Price Increases

The NonProfit WordPress

The organization that operates the.org domain is selling it to a venture capital firm. Join a growing list of people and organizations opposing the sale and renewing their domains now before potential price increases. The post Take Action: Speak Up Against Potential.org Domain Price Increases appeared first on Nonprofit WP.

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Mornings and Your Mental Health #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

As someone who is not a fan of mornings, most posts about making the most of them leave me rolling my eyes. I don’t care how many articles I read about how the most successful people get up early – I WILL NEVER BE A MORNING PERSON. (By the way, here are some fairly successful people who also don’t wake at the crack of dawn in case you need to feel better about yourself.

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Top 5 Essentials for Your Nonprofit Website

NonProfit Hub

As your nonprofit starts to build a new website, you may immediately run into questions or roadblocks. How should your website be structured? What content do you want to display up front? How should you customize each page? Website design is important , and leveraging the right web development features will help you navigate many of these questions.

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Get over your discomfort and politely ask for money

Fundraising Coach

I recently tweeted “your discomfort with asking is getting in the way of a donor’s joy in giving. So get out of the way!” ( Click here to tweet that. ). Since then, I’ve been getting a lot of questions about how to get over the discomfort! How to politely ask for money. Too often, our own beliefs about money get in the way of our asking politely.

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3 Must-Haves in Every Appeal Letter

Lets Talk Nonprofit

A confused mind always says "no.". And nonprofits want to hear more donors say "Yes!" (Yes? Yes!). So why do so many nonprofits leave their donors with confused minds? Here's what I mean. I'd bet your nonprofit is getting ready to send its year-end fundraising appeal letter. Great! Before you send it to the printer, take a minute to see if you can say "yes" to these three simple questions.

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Stop Your Dream Customer in their Social Media Thumb Scrolling Tracks with Intent, Trust and Attention

Pam Moore

Your biggest challenge as a digital marketing, social marketer or business leader is to stop the digital scroll. How can you stop the scroll as your dream customer is browsing the web, scrolling their social media news feed on their mobile device? Your content needs to stop them in their thumb scrolling tracks. Being the loudest in the digital room no longer works like it used to.

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3 Ways to Spotlight Your Monthly Giving Program on #GivingTuesday

Nonprofit Tech for Good

This post is part of Your #GivingTuesday Game Plan , a new nonprofit resource hub by DonorPerfect that offers interactive Giving Tuesday communication templates that you can fill in and integrate into your campaign. A monthly giving program is the most effective and effortless way to retain #GivingTuesday donor support beyond the 24-hour social media buzz.

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What Does 2020 Hold for Nonprofit Communications?

Kivi's Nonprofit Communications Blog

How will you use social media in 2020? Will you share uplifting stories, ask for donations or inform followers about your programs? Do you use Facebook Groups? Instagram Stories? Streaming video? What about your email marketing plans for next year? How often do you send your email newsletter? Are new subscribers added to a welcome series? These are just some of the questions we are asking for our Annual Nonprofit Communications Trends Survey and we need to hear from you.

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What Does Thanksgiving Have to Do with Fundraising? A Surprising Amount.

iMarketSmart

“You can succeed best and quickest by helping others to succeed.”. I wasn’t frustrated. If anything, I was disappointed. “How could I forget that quote?” I thought to myself. I was sitting in our CEO’s office. He had prompted me with, “You remember what the first sentence in our employee handbook is, don’t you?”. It was roughly 8AM on a Monday morning.

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7 Strategies to Power Your Year-End Fundraising

Fundraising Coach

The final two months of the year are a vital time for nonprofits to reach their fundraising goals. . Not only do these months hold the biggest fundraising day of the year for nonprofits (Giving Tuesday), but this trend of increased giving continues through December with one-third of all annual giving occurring in the month, according to Nonprofit's Source.

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Be Thankful for Your Donors

Ann Green

Thanksgiving is coming up and it’s a time of the year in the U.S. when we show gratitude to the special people in our lives. Your donors are special people and they deserve to be showered with gratitude. This doesn’t happen nearly as often as it should. But you need to spend just as much time thanking your donors as you do on fundraising. Here are a few ways to thank your donors and let them know they’re special.

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Questions Executive Directors Should Ask Board Members in Their First 30 Days

Nonprofit Fixer

When an executive director first comes on board, it is critical that they begin building rapport with the board. The board/ED relationship is crucial for the success of everyone involved. Here are some key items or questions to cover as the ED meets with each board member in their first 30 days. How do you prefer to hear from me in between board meetings?

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Promoting Your GivingTuesday Campaign: 6 Ideas to Help Amplify Your Results Before Kickoff

Fundraising Report Card

Guest post by Candace Cody from CauseVox. If you’ve ever run a GivingTuesday campaign before, then you know that there’s a whole lot more involved than merely setting up an online fundraising website for one day. In most cases, the single day of giving involves weeks of preparation; making calendars, creating fundraising websites, and prepping … Continue reading "Promoting Your GivingTuesday Campaign: 6 Ideas to Help Amplify Your Results Before Kickoff".