Selfish Giving

MARCH 13, 2019

A few weeks ago I got a call from a nonprofit with a dilemma. A company approached them about a cause marketing campaign on social media. Great, right? But there was one issue. The campaign involved some pretty strong language, and the nonprofit wasn't sure if they wanted to move forward. Should they connect their cause with cussing? I encouraged them to go for it, but they turned down the partnership.

Marketing 150

Marketing Marketing Retail Recruitment 150

Pam Moore

MARCH 19, 2019

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals? Content marketing planned and executed properly can help you ignite not only online and social media results but also true foundational business results.

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Marketing Marketing Foundations Production 113

Nonprofit Tech for Good

MARCH 21, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. It’s hard to deny that social media has forever created a fundamental shift in the way we engage with each other. And this applies to nonprofits in a big way.

Fundraising 111

Fundraising Fundraising Nonprofits Activism 111

Kivi's Nonprofit Communications Blog

MARCH 26, 2019

I’ve been doing a ton of research and thinking about social media strategies for nonprofits, especially those of you without dedicated social media staff, ahead of the two new webinars I am teaching in April: Social Media Strategies for Nonprofits that Won’t Waste Your Time. What is most likely to work regardless of the platform or future algorithm changes?

Nonprofits 105

Nonprofits Communication Marketing Marketing 105

Ann Green

MARCH 12, 2019

A newsletter can be a great way to engage with your donors, but the key word here is can. How often does that actually happen? Unfortunately, not very much because most donor newsletters can be used as a cure for insomnia. They’re too long and filled with boring articles that brag about how wonderful the organization is. It’s possible to create an engaging newsletter your donors will want to read.

Nonprofits 95

Nonprofits Foundations Fundraising Fundraising 95

Mission Minded

MARCH 29, 2019

If you’ve worked with Romayne Levee on a project you know she brings a dogged approach to ensuring Mission Minded clients. The post Romayne Levee Appointed as Mission Minded’s Director of Education Strategy appeared first on Mission Minded.

Education 76

Education Education 76

Selfish Giving

MARCH 27, 2019

A big welcome to all of this month's new subscribers! I especially want to welcome all the new signups from Georgetown University's New Strategies Program and from Reading Partners' National Leadership Retreat. Last week, I flew coast to coast to, first, speak in Washington, D.C. at New Strategies and, second, to Oakland, California, to present at Reading Partners.

Universities 133

Universities Food Associations Leadership 133

Nonprofit Tech for Good

MARCH 27, 2019

This year’s featured online fundraising tools tap into emerging trends, such as Bitcoin and crowdfunding, but also utilize tried-and-true fundraising tactics such as tribute giving and e-cards. 2019 marks the 20-year anniversary of the release of the first “Donate Now” service and while some online fundraising pioneers envisioned the tools available today, for many the evolution of online giving, especially through social media, would have been unimaginable. 2039?

Fundraising 110

Fundraising Fundraising Technology Nonprofit Accountability 110

Kivi's Nonprofit Communications Blog

MARCH 12, 2019

Guest Post By John Haydon Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories , Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos. Users who’ve published Instagram Stories within the past 24 hours appear at the very top of the home screen (as shown below).

Nonprofits 88

Nonprofits Technology Activism Marketing 88

Ann Green

MARCH 5, 2019

Donor retention rates continue to be poor, especially for first-time donors. Donors don’t keep magically donating to your organization and you can’t hope you’ll get lucky and they’ll donate again. You need more than luck to keep your donors. Pay attention to your donor retention. Many organizations spend all this time and energy on acquiring donors, concentrating more on volume and don’t seem to be concerned that they’re churning through different donors year after year.

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Retention Energy Communication Fundraising 73

Mission Minded

MARCH 25, 2019

One of the most effective things independent schools can do to build community, increase enrollment, and boost donor dollars is. The post Why Your School Looks So Last Year appeared first on Mission Minded.

Communication 72

Communication Nonprofits 72

Selfish Giving

MARCH 20, 2019

The grandaddy of 'checkout charity' programs is the MDA Shamrock ??Pin-up. The campaign has been around for 37 years. During that time it's raised a whopping $323 million. That's a lot of green! This month you can buy a shamrock at 20,000 retails locations. I bought mine at Star Markets in Newton, Massachusetts! The good news with checkout charity (i.e. register fundraisers, charity pin-ups, round-ups and donation boxes) is you don't need 20,000 stores to raise a small fortune.

Activism 100

Activism Nonprofit governance and management Food Retail 100

Pam Moore

MARCH 26, 2019

Franchise organizations are built on the foundation that there is power in a tribe. It's in the DNA of successful franchisor founders to empower their tribe of franchisees and customers to be the best brand evangelists in the world. Why is it then that many franchisors and franchisees shy away from social media and digital marketing in 2019? Many franchisors will state they are a big fan of digital and social.

Technology 106

Technology Marketing Marketing Leadership 106

Nonprofit Tech for Good

MARCH 11, 2019

Date: April 16, 2019. Time: 1 pm EST/10 am PST. Presented by: Gary Wohlfeill of CrowdRise by GoFundMe. This webinar will walk through the basics of crowdfunding so that your nonprofit can utilize this growing fundraising method to bring in more money for your cause. In addition to covering crowdfunding best practices, additional topics include: The difference between peer-to-peer fundraising and crowdfunding – and how you can use both in your fundraising campaign simultaneously.

Nonprofits 106

Nonprofits Fundraising Fundraising 106

Kivi's Nonprofit Communications Blog

MARCH 19, 2019

As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing. TRUTH 1: Good content marketing is more about the objective than the content itself. Content is just content. What makes something content marketing is your ability to use content to achieve a marketing objective.

Marketing 79

Marketing Marketing Nonprofits Education 79

Ken Goldstein

MARCH 5, 2019

After four years of working as a "permanent" full-time Executive Director, launching a start-up nonprofit, and only taking a few short-term consulting gigs from existing clients, I am once again available for new opportunities. So, what have I been doing these four years? I took on the challenge of being the first Executive Director of Recovery Cafe San Jose.

Homelessness 69

Homelessness Construction Health Finance 69

NonProfit Hub

MARCH 8, 2019

Just because your organization is small doesn’t mean it can’t bring in big donors. In fact, some of your best prospects might be right under your nose. These tips will help you find major donors by capitalizing on the connections you already have and expanding your reach in the community. Do more with your database. Your database holds more answers than you think.

Nonprofits 71

Nonprofits Fundraising Fundraising 71

Concord Leadership

MARCH 27, 2019

Denise Jacobs is a speaker, author, and creativity evangelist. The author of Banish Your Inner Critic, she is committed to helping leaders release their full potential. We’re thrilled she’s written this post for our Concord Leadership blog readers. If you want more, she leads the “Banish Your Inner Critic” training in The Nonprofit Academy.

Leadership 52

Leadership Nonprofits 52

Pam Moore

MARCH 14, 2019

Imagine this: A couple of years ago as we were in the midst of some MAJOR business model changes, I went to get my nails done on a Sunday, and I brought two books with me, Essentialism: The Disciplined Pursuit of Less and The One Thing. When I sat down at the salon, I thought, “Why did I bring two books to a one-hour nail appointment?” And it hit me: I couldn’t decide between two books about focus!

Marketing 60

Marketing Marketing Technology Production 60

Nonprofit Tech for Good

MARCH 14, 2019

Daniella Dowiak is an account manager at Cathexis Partners. She has worked in the nonprofit sector for more than ten years. With a deep understanding of nonprofits’ limited resources, she is passionate about helping organizations get the most out of their technology. Peer-to-peer campaigns and events are such an effective way to extend your fundraising reach that many nonprofits today consider them a key part of the fundraising mix.

Fundraising 93

Fundraising Fundraising Recruitment Technology 93

Kivi's Nonprofit Communications Blog

MARCH 25, 2019

Elizabeth Leslie and her daughter Payton who comes to vote with her in every election. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Elizabeth Leslie is the Communications Manager for the League of Women Voters of California, a nonpartisan political organization that encourages informed and active participation in government, works to increase understanding of major public polic

Public and Social Policy 73

Public and Social Policy Communication Public Policy Nonprofit governance and management 73

Getting Attention

MARCH 7, 2019

Below, I’m going to give you a list of MY personal Top 10 Email Marketing Best Practices for affiliate marketers. A little Background on me, first.As most of you know, I’ve been working with Internet Marketing Superstar, Anik Singal, for a few years now as his head coach. (2018 Update: I was Anik’s Head Coach from 2011 […].

Marketing 52

Marketing Marketing 52

NonProfit Hub

MARCH 21, 2019

Turning one-time volunteers into longtime volunteers isn’t easy. That’s why establishing a sustainable, organized and engaging volunteer program should be one of your organization’s top priorities. Chances are, your nonprofit most likely couldn’t stay afloat without volunteers, so follow these tips in order to treat them right and manage them well. Set goals.

Management 71

Management Communication Fundraising Fundraising 71

Concord Leadership

MARCH 20, 2019

While we start Quadrant 3 Leadership coaching wherever the client is, a common place to start is with the “Hardwiring” circle. As a leader, you’ve likely heard a lot about “hardwiring.” I believe it is one of the most misunderstood parts of leadership. Too often, hardwiring assessments result in labeling ourselves and others and then […].

Leadership 52

Leadership 52

Pam Moore

MARCH 14, 2019

Imagine this: A couple of years ago as we were in the midst of some MAJOR business model changes, I went to get my nails done on a Sunday, and I brought two books with me, Essentialism: The Disciplined Pursuit of Less and The One Thing. When I sat down at the salon, I thought, “Why did I bring two books to a one-hour nail appointment?” And it hit me: I couldn’t decide between two books about focus!

Marketing 60

Marketing Marketing Technology Production 60

Nonprofit Tech for Good

MARCH 2, 2019

Nonprofit Tech for Good is very excited to announce that the 2019 Global NGO Technology Survey is now live. This year’s questions delve into web and email communications, online fundraising, social media, data management, and productivity software – and I must say, I think the design this year is awesome! The survey is 100% anonymous and available in English, French, Portuguese, and Spanish.

Technology 68

Technology Production Management Communication 68

Kivi's Nonprofit Communications Blog

MARCH 11, 2019

When we first started the #NPCOMMLIFE series , we heard from several of you needing help with your to-do lists. To-do lists are supposed to make our lives easier, but they can quickly become another hassle when you have so many options out there. Kivi and I have tried A LOT of shared to-do lists including Remember the Milk , Basecamp , and Asana. We have now settled on Google Keep since we also use other Google business products.

Management 73

Management Production Associations Technology 73

Thunderhead Works

MARCH 6, 2019

By Tom Peterson. If you happen to be in a role of hiring staff, key volunteers or outside vendors consider that every position you get is a precious gift. A cause’s most valuable asset is its collection of people, so a leader’s top job is find and keep the most insanely talented folks possible. Most nonprofits are on tight budgets and staff is often the largest expense, so it’s doubly important that you bring on not good but great talent.

Energy 52

Energy Culture Nonprofits 52

NonProfit Hub

MARCH 12, 2019

Here’s the cold, hard truth: people won’t care about your newsletter unless you make them. That means going above and beyond to grow your list by being strategic about how you promote it. Follow these suggestions to step up your newsletter marketing game. Your pop-up matters. A newsletter popup is one of the first things your audience should see when visiting your website.

Production 67

Production Marketing Marketing Fundraising 67

EveryAction

MARCH 5, 2019

As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. As such, for most nonprofit organizations, pursuing strategies to reducing donor losses is the most affordable strategy for increasing net fundraising gains.

Retention 56

Retention Universities Nonprofits Fundraising 56

iMarketSmart

MARCH 15, 2019

Donors build relationships with nonprofits the same way they build relationships with people. Slowly! Step 1: Meet through friends. Step 2: Chat a bit. Step 3: Find out what we have in common. Step 4: Get together privately. Step 5: Share memorable experiences. It takes a long time. People don’t suddenly become best friends overnight. It happens through many, lightweight engagement experiences.

Technology 49

Technology Fundraising Fundraising Philanthropy 49

Concord Leadership

MARCH 18, 2019

One basic tenant of good leaders is that they discover frameworks to help them work with people. Not all frameworks are healthy – I once had a boss tell me that fear was one of the tools in his leadership toolkit. Really. Fortunately, there are plenty of perspectives that allow you to lead more maturely […]. The post Leadership involves understanding others appeared first on The Concord Leadership Group, LLC.

Leadership 40

Leadership 40

Kivi's Nonprofit Communications Blog

MARCH 6, 2019

A few weeks ago I shared Why Stories Are Important for Nonprofits and promised some more ideas on how to actually write those stories. In their marketing book, Made to Stick (Amazon link), Chip Heath and Dan Heath identify three different types of inspirational stories: the Challenge Plot, the Creativity Plot and the Connection Plot. They each have very basic elements that anyone can use especially if you are just starting out with storytelling.

Nonprofits 71

Nonprofits Communication Marketing Marketing 71

Lets Talk Nonprofit

MARCH 6, 2019

Fundraising is a cycle: ask, thank, report, repeat. Unfortunately, far too many nonprofits skip the "report" piece. And, the fact is, if you skip the reporting step, you're losing donors. Why? Because in her book Donor Centered Fundraising , Penelope Burk found that donors just want three simple things. One of those things is "measurable results on their gifts at work, before they are asked for more money.".

Activism 52

Activism Retention Children Communication 52

NonProfit Hub

MARCH 27, 2019

We’re on the forefront of what will be the greatest transition of nonprofit leadership in our lifetime. Over the next five to ten years, directorships of all kinds will be passed from retiring baby boomers to Gen Xers and millennials. It’s something we’ve written and talked about at length, both on this blog and in our podcast series What’s Next?

Nonprofit Leadership 63

Nonprofit Leadership Leadership Nonprofits Fundraising 63

EveryAction

MARCH 4, 2019

We’re eagerly packing our bags, and can’t wait to see our nonprofit friends and family from around the country at this year’s Nonprofit Technology Conference in Portland, Oregon. If you’re like us, you’re already planning both your conference agenda (stopping by the EveryAction booth, panels on fundraising automation , managing relationships with vendors , and maximizing multi-channel ROI , and hitting up the hottest conference party ), and your free time for exploring the city.

Public and Nonprofit Management 43

Public and Nonprofit Management Food Technology Management 43

iMarketSmart

MARCH 27, 2019

Mechanized thank you’s. I’ve been thinking that, perhaps, too many organizations have turned thanking into an automated obligation. They realize it’s something they’re supposed to do. So, they do it as cost-efficiently as possible. As a result, for many, their thank you’s have become one dimensional and aloof. That led me to wonder… should we really be thanking donors after all?

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