Selfish Giving

OCTOBER 7, 2020

We had so much fun at the Learning Club last week! We talked about personal branding and social impact career growth. 40+ people joined us. I especially want to thank our special guest, Lisa Anastasi from the USO. She added so much to the club meeting and tackled all the tough topics around advancing your career. Good news! You can watch the replay on the Facebook group page.

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Nonprofit Tech for Good

OCTOBER 18, 2020

Date: Tuesday, January 12, 2021. Time: 1pm EST / 10am PST. Presented by: Classy. Cost: Free. Each year, Classy announces fundraising trends to look out for in the coming year, but unforeseen events and variables in 2020 made predicting this year’s trends, without a doubt, the most difficult yet. That being said, we’re uncovering our predicted trends for 2021 (and very likely, beyond) in this free webinar where you’ll walk away with the fundraising themes that have arisen and how you can capit

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Fundraising Fundraising 145

Kivi's Nonprofit Communications Blog

OCTOBER 15, 2020

Tony Martignetti. Today Tony Martignetti joins us to talk about marketing your bequests program. ~ Kristina. Guest Post by Tony Martignetti. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. But here’s the thing: your donors won’t think to include your organization in their wills unless you ask them.

Marketing 124

Marketing Marketing Advertising Communication 124

Mission Minded

OCTOBER 13, 2020

A detailed digital brand launch plan will help you communicate more effectively with your current supporters and reach new audiences sooner. The post Launching Your Brand Digitally: 5 Tips for Success appeared first on Mission Minded.

Communication 105

Communication Nonprofits 105

Network for Good

OCTOBER 22, 2020

How to Crush Your #GivingTuesday and Year-End Campaign. Right now, nonprofit organizations across the country are looking for ways to boost their chances of fundraising success this year. With 1/3 of all charitable giving typically taking place in December alone, #GivingTuesday and year-end campaigns are more important than ever. If you were unable to join us for this webinar titled “How to Crush Your #GivingTuesday and Year-End Campaign,” or if you want to listen again, click here to watch the

Non-Profit Management 98

Non-Profit Management Non-Profits Leadership Education 98

Pam Moore

OCTOBER 25, 2020

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? The answer is yes! People buy from people, not logos. Personal branding is a requirement for any business leader in any niche. Building a personal brand of authority, trust and influence is the dream of many CEOs, CMOs, VPs, Directors, founders, marketers, entrepreneurs and business owners in business today.

Marketing 78

Marketing Marketing Production Leadership 78

Selfish Giving

OCTOBER 28, 2020

Well, it's October 28th and we can either talk about Halloween on Saturday or the election on Tuesday. I think you know how I feel about the latter, so let's go with the former. Every October I get the same question. (Ok, not really, but let's pretend because it's like day 845 of 2020 and I'm ready to lose my s**t): "Joe, I love cause marketing sooooo much.

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Kivi's Nonprofit Communications Blog

OCTOBER 26, 2020

Every other year or so around Halloween I revisit a blog post about what scares you to help us all face what’s holding us back. (Here are the 2016 and 2018 posts.). But 2020 just seems like some never-ending horror movie, and there is no sign things will get better especially in the US with COVID-19 cases surging and the most contentious election in our lifetimes.

Children 116

Children Management 116

Mission Minded

OCTOBER 29, 2020

Whether you’re a nonprofit trying to attract donors or a school seeking to reach prospective families, a digital campaign must have a thoughtful, brand-centered strategy in order to succeed. The post Your Next Digital Campaign: How to Plan appeared first on Mission Minded.

Nonprofits 98

Nonprofits 98

Network for Good

OCTOBER 16, 2020

Attracting new donors is an essential part of every fundraising strategy. But it’s not enough. In 2019, only 19% of first-time donors gave a second time. You can’t sustain a nonprofit with that level of attrition — it will lead to burnout. Fortunately, there’s a simple way to convert one-time donors to monthly supporters. Besides serving as a vital source of reliable revenue, monthly donors also give more than their one-time counterparts, even one-time donors who give large gifts — an average of

Communication 98

Communication Fundraising Fundraising Nonprofits 98

Pam Moore

OCTOBER 20, 2020

SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. Do you REALLY know your customer? Do you know where they hang out and spend the most time online? Do you know their biggest problems that keep them up at night? Do you know their biggest goals and dreams? Do you know what they do for a living? Do you know their favorite hobby and how they spend their leisure time?

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Marketing Marketing Values Advertising 78

Selfish Giving

OCTOBER 21, 2020

Three things this week. 1. What's in a name? A big thank you ??to everyone who's written back over the past week to share how they want to be addressed in the salutation of this newsletter. It's nice to be on a first name basis with more of you! 2. Access to paywalled articles. Several readers pointed out last week that this article - which turned out to be the most clicked link in last week's newsletter - was behind a paywall.

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Law Children Universities Food 130

Nonprofit Tech for Good

OCTOBER 18, 2020

15,285 people worldwide participated in the survey for the 2020 Global Trends in Giving Report. Of those, 1,817 responded that they had not donated money to charity within the last 12 months. Here are six reasons why: 1) 42% responded that they do not give money to charity because they do not have the financial resources. 2) 22% volunteer in lieu of donating money. 3) 17% donate food or goods in lieu of donating money. 4) 12% don’t trust organizations to spend their money well. 5) 7% prefer to

Food 139

Food Fundraising Fundraising 139

Kivi's Nonprofit Communications Blog

OCTOBER 5, 2020

Tricia Maddrey Baker. Here is the latest submission for our Day in the Life of a Nonprofit Communicator. Tricia Maddrey Baker is still working at home. Let’s see how she is adapting. Tricia’s Bio: When our second child was born, I had no idea that dealing with his special needs would lead me to a career, although not as you might expect.

Communication 113

Communication Children Nonprofits Associations 113

Mission Minded

OCTOBER 7, 2020

When it comes the success of a nonprofit merger, the importance of establishing a strong brand for the new entity cannot be understated. The post Secrets to a Successful Nonprofit Merger: 3 Reasons Brand is Essential appeared first on Mission Minded.

Nonprofits 98

Nonprofits Communication 98

Network for Good

OCTOBER 14, 2020

We’re well into the giving season and the clock is ticking to put together a successful year-end appeal. But there’s still time to make your message stand out. Focus on the essential elements of a year-end appeal to catch your donors’ attention during this season. A strong year-end appeal increases the odds that your supporters will pay attention and respond.

Activism 98

Activism Values Communication Fundraising 98

Pam Moore

OCTOBER 8, 2020

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing! You need to consider and deeply understand the target buyer for your products and services.

Marketing 78

Marketing Marketing Values Production 78

Selfish Giving

OCTOBER 14, 2020

I have a simple request this week. Hop over to your inbox and look at the salutation at the top of the email newsletter I send you ever week. Does it include your first name? Am I spelling your name correctly? Do you prefer I call you by something else? (e.g. Pete instead of Peter) Instead of your name, does it say "Dear, Cause Marketer "? I want to make sure I'm getting the little things right!

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Marketing Marketing Food Environmental 130

Nonprofit Tech for Good

OCTOBER 1, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Donor retention is a crucial aspect of a productive fundraising strategy. Keeping donors can undoubtedly be hard work but, a loyal donor base is vital in sustaining the work you do and furthering your mission. While a good deal of time and resources will be dedicated to this effort, certain aspects of donor retention can be made easy.

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Retention Public and Nonprofit Management Nonprofits Management 136

Kivi's Nonprofit Communications Blog

OCTOBER 1, 2020

What? I felt like I had to include an actual recipe with that title. Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: October 6: The Seven Styles of Nonprofit Writing MASTER CLASS with Kivi Leroux Miller. [THREE-HOUR WORKSHOP] Learn how to master the seven distinct types of copywriting during this BRAND NEW interactive and engaging training opportunity.

Communication 109

Communication Management Marketing Marketing 109

Fundraising Coach

OCTOBER 9, 2020

Have you ever written a fundraising letter? A fundraising letter you felt really proud about? One that presented your nonprofit in an amazing light. That showed how good you were working in your cause. One that was sure to convince donors to give to you? I have too. And I bet your fundraising letter hardly raised any money. Writing fundraising letters is hard.

Fundraising 85

Fundraising Fundraising Nonprofits 85

Network for Good

OCTOBER 20, 2020

When you want to contact your donors, chances are, you email them. And so does everybody else. Your donors, through no fault of their own, have inboxes that are constantly bogged down with messages from various organizations, businesses, stores, news outlets, and bloggers. And it’s a rare person who actually reads all of it. So, how do you “cut through the clutter?

Marketing 98

Marketing Marketing Management Activism 98

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 18, 2020

4 Ways to Strengthen Your Online Giving Process. Your? ?online? ?giving? ?process? ?can? ?make? ?or? ?break? ?your? ?fundraising? ?efforts—especially? ?during? ?a? ?global? ?pandemic.? ?Read? ?on? ?to? ?learn? ?how? ?to? ?strengthen? ?that? ?process!?. Online giving is one of the top ways that nonprofit organizations collect funds and engage with their supporters.

Social Enterprise 84

Social Enterprise Social Enterprise Management Communication 84

Bloomerang

OCTOBER 6, 2020

Giving Tuesday is just around the corner , and a great way to make the most of it is to encourage volunteers to raise money for you from their friends on Facebook that day! In case you aren’t already familiar, Giving Tuesday is a global day of giving that falls the Tuesday after Thanksgiving in the United States. In 2020 it falls on December 1. You can learn more at GivingTuesday.org.

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Recruitment Activism Fundraising Fundraising 84

Nonprofit Tech for Good

OCTOBER 26, 2020

By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. Planning amid uncertainty presents substantial challenges—especially for event fundraisers who must book venues, sign contracts, and send invites, all the while being ready to adapt with just-in-case protocols. Such is the current reality for many fundraisers heading into 2021 with mixed predictions for whether in-person gatherings will be possible and in what capacity.

Fundraising 112

Fundraising Fundraising Technology Management 112

Kivi's Nonprofit Communications Blog

OCTOBER 21, 2020

CALM not BUSY is the framework we created to help you understand how to manage your nonprofit’s communications work for maximum effectiveness. You should work on being more Collaborative, Agile, Logical, and Methodical (CALM) and less Bogus, Unrealistic, Sidestepping, and Yoked (BUSY). I just finished teaching the CALM not BUSY approach via a three-hour workshop over Zoom and created a new one-pager that I thought you might find helpful too.

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Collaborations Management Communication Production 108

Ann Green

OCTOBER 7, 2020

User experience is one of the core components of a long-lasting and valuable nonprofit website. Learn more about its importance to help your organization. By Anne Stefanyk. Life is naturally full of both good and bad experiences. And, if something was especially bad, people don’t hesitate to hop on Yelp and write a scathing review. That’s why restaurants and other attractions take the time to set up an ambiance and cultivate an engaging experience.

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Nonprofits Retention Fundraising Fundraising 79

Network for Good

OCTOBER 21, 2020

How to Use Local Business Partnerships to Grow Your Donor Base. While big grants and major donors shimmer like gold on the horizon, the reality for most small nonprofits is that sustaining revenue through large gifts is a mirage. Fortunately, there’s a solution: individual giving. And this solution is a reliable one. According to Giving USA , in 2019, giving by individuals totaled around $309.66 billion, representing an increase of 4.7% over the previous year.

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Advertising Foundations Leadership Production 96

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 10, 2020

How Successful Nonprofits Fundraise when Starting and Growing. Tags : Fundraising. In this video, Amber Melanie Smith goes into how successful nonprofits fundraise when they’re growing or when they’re just getting started. “It can be frustrating – you’re starting a nonprofit or growing one to try to make a difference and help others, but you just can’t seem to raise enough money to grow or keep things going.

Fundraising 84

Fundraising Fundraising Advertising Governance 84

Twenty Hats

OCTOBER 19, 2020

If you want a fully engaged audience, spend time planning this part, too. Have you experienced this? You’re leading an online orientation for prospective volunteers – or perhaps it’s a volunteer training – or even a staff meeting – and the energy in the room never quite gets off the ground. Your participants seem quieter than usual, more distracted, and not fully focused on your objectives.

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Energy Universities Food Associations 75

Nonprofit Tech for Good

OCTOBER 9, 2020

By Scot Chisholm , CEO and Co-founder of Classy ––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. The entire social sector learned a valuable lesson in 2020: even the most rigorous planning can’t insulate us from the need to be flexible and adapt to the changing world around us.

Fundraising 104

Fundraising Fundraising Social Enterprise Social Enterprise 104

Kivi's Nonprofit Communications Blog

OCTOBER 7, 2020

As Kristina and I were planning out our fall training schedule and editorial calendar, we moved everything important off of the week of November 2 – 6, 2020. I firmly believe that the entire United States (which is where 75% of our clientele lives) will be engrossed in the Presidential and Congressional elections and very little else. We are planning our webinar series on managing your editorial calendar for the following week (November 10 and 12) and even that has me nervous.

Management 108

Management Communication Nonprofits 108

Fundraising Coach

OCTOBER 21, 2020

This week, I was honored to be the guest on Eliz Greene and Thom Singer's show, The Webinar Talk Show. We talked about leadership, fundraising, events, and sales in a pandemic. I loved Eliz's story about a fundraising appeal that wowed her. And Thom's observations on the similarities with the process of nonprofit fundraising and generating sales for speaking!

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Leadership Fundraising Fundraising Philanthropy 66

Network for Good

OCTOBER 19, 2020

It’s October, so year-end fundraising is here whether you’re ready or not! No need to stress, though – we wrote the guide on 2020 Year-End Fundraising and now we’re here to break down the 5 key takeaways you need to know. 1. Start Early (Right Now). This year, you’re not just competing for attention against your donors’ holiday plans, other nonprofits, and consumer marketing campaigns – you’re competing against the November election!

Fundraising 75

Fundraising Fundraising Marketing Marketing 75

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 18, 2020

Essential Advice for Non-Profits Hiring Overseas Workers. Is Hiring Overseas Workers and option for your Nonprofit? Check out these tips to see what you should consider. A successful nonprofit organization needs a dedicated team behind it and hiring the right staff can be crucial to your mission. However, finding and compensating qualified and skilled employees is often a challenge for nonprofits.

Non-Profits 75

Non-Profits Recruitment Social Enterprise Social Enterprise 75

Care2

OCTOBER 26, 2020

Care2 has been collecting and sharing benchmarking data about fundraising during the COVID-19 pandemic. Early predictions suggested that the charitable sector would see fundraising results similar to the last economic recession. Organizations were urged to focus on individual direct marketing, especially digital, as in-person events and face-to-face programs were expected to decline.

Fundraising 69

Fundraising Fundraising Marketing Marketing 69

iMarketSmart

OCTOBER 30, 2020

A different frame of reference. Every once in a while someone comes along to change things. They say a few words differently or help you see things from a divergent perspective. That’s what Kevin Fitzpatrick did with his ‘One Visit Away’ podcast. Link to the Apple podcast. Link to the Spotify Version. Link to Listen Notes. Link to Stitcher.

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Fundraising Fundraising Children Production 59