Selfish Giving

JULY 29, 2020

Let's talk about the Read for Purpose Book Club ?? for a bit this week. Whenever we announce our next book, hundreds of you click on the link to get the book. This is great, right? But when the day of the actual book club meeting arrives only a few of you show up. This makes Megan and I sad - especially Megan. She openly wept at last week's book club meeting.

Retail 130

Retail Food Values Management 130

Pam Moore

JULY 13, 2020

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Yelling louder into the digital echo chamber of spam and noise is not the magic answer to your lack of attention problems. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also no

Marketing 141

Marketing Marketing Foundations Non-Profits 141

Nonprofit Tech for Good

JULY 13, 2020

By Moree Lambeth , Senior Content Creator at Water.org. The COVID-19 pandemic has fundamentally changed the way organizations execute their social media plans. Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level.

Non-Profits 132

Non-Profits Civil Society Health Poverty 132

Ann Green

JULY 28, 2020

I feel like the theme of most of my posts over the last several months is this is more important than ever. This could be a tough fundraising season, but that doesn’t mean you shouldn’t do a campaign this fall. Something that should help is having a thank you plan. Thanking donors often takes a back seat to fundraising when you should spend equal time doing both.

Food 124

Food Communication Fundraising Fundraising 124

Fundraising Coach

JULY 14, 2020

Almost 40% of retail professionals admit that they have struggled with their mental health during lockdown, new research reveals. A poll by job board CV-Library, which surveyed 2,000 UK retail workers, found that the most common concerns workers in the industry have had during lockdown are about: losing their job (44%), not being able to.

Health 116

Health Retail 116

Kivi's Nonprofit Communications Blog

JULY 16, 2020

Oh, how we love, love, love good metaphors here at Nonprofit Marketing Guide! A good metaphor is a wonderful way to connect a new concept to something that people are already familiar with, making it that much easier to absorb the new idea. The right metaphor can be extraordinarily helpful in communicating a message. We love them so much, we wrote an e-book about metaphors nonprofits can use.

Ethics 103

Ethics Activism Marketing Marketing 103

Selfish Giving

JULY 22, 2020

Tomorrow is our next virtual book club meeting! Join Megan Strand and me at 4pm ET (1pm PT) to discus How To Be An Antiracist by Ibram X. Kendi. Register via this Zoom link to be part of the discussion. Or, watch the Facebook Live stream in our Read With Purpose group. This is going to be a great meeting! Even if you haven't read or finished the book, join us.

Public and Nonprofit Management 130

Public and Nonprofit Management Marketing Marketing Children 130

Nonprofit Tech for Good

JULY 2, 2020

By Kayla Matthews , writer at ProductivityTheory.com – a blog dedicated to helping others better their productivity. Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. The social media platform has more than 1 billion users — beating Twitter, Snapchat, and TikTok — and is especially popular among people aged 18-29.

Fundraising 130

Fundraising Fundraising Nonprofits Production 130

Nonprofit Marketing Insights by GlobalOwls

JULY 18, 2020

3 Essentials for Fundraising Technology: A Beginner’s Guide. We all know the power of Fundraising for Nonprofits, but how do you get started with the right Fundraising Technology? Check out this starter’s guide and learn more. Fundraising is hard work. Between planning events and organizing information, everything you’re doing should serve to make the donor experience easier.

Technology 97

Technology Fundraising Fundraising Public and Nonprofit Management 97

Fundraising Coach

JULY 13, 2020

Proper donor management is the key to effective fundraising. When you have accessible data about your donors that is stored well and easy to sift through, your nonprofit will have the tools you need in order to build relationships with those supporters. . Relationships, now more than ever , are key to lucrative fundraising strategies. Some donors find themselves, very much like many nonprofits, stretched thin financially.

Management 107

Management Public and Nonprofit Management Retention Nonprofits 107

Kivi's Nonprofit Communications Blog

JULY 27, 2020

We are a little over halfway through 2020 and it is just one s**tstorm after another, isn’t it? But wherever you are right now, it’s important to take a step back and look at how you are taking care of yourself. As I was recently reminded: If we can’t take care of ourselves, we won’t be able to take care of others. Sara Fabian, The Ultimate Reason Why Self-Care Is Not Selfish.

Management 102

Management Nonprofits 102

Selfish Giving

JULY 15, 2020

That's how many people are attending today's webinar! Join me, Brittany Hill of Accelerist and Brian Lim , of the MS Society of Canada at 3pm EDT TODAY for How to Build Partnerships in a Recession. Plus, it's FREE ! See you at 3pm. ?? Partnership Notes 1. The next big cause marketing opportunity is. ???? 2. A nice summary of research that shows that corporate activism is more than a marketing gimmick.but it's still selfish giving ????.

Retail 130

Retail Fundraising Fundraising Food 130

Mission Minded

JULY 20, 2020

With our goal of being an ever more inclusive organization, we didn’t change our values, but we recognized the need to change how we express them. The post Are Your Brand Values Inclusive? appeared first on Mission Minded.

Values 95

Values Nonprofits 95

Nonprofit Tech for Good

JULY 1, 2020

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. She helps brands grow engagement and build relationships with their audience. The pandemic has drastically altered the ways nonprofits interact with their supporters. While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions.

Participation and motivation 130

Participation and motivation Altruism and Helping Activism Volunteerism 130

Pam Moore

JULY 22, 2020

SocialZoomFactor · 10 Reasons You Need an Audience First Marketing Strategy. If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. If you are targeting conversations trying to talk to everyone you are likely not talking to anyone. The #1 way to ensure that your marketing campaigns and programs perform at the highest level is to to make certain that you are targeting the right audience.

Marketing 78

Marketing Marketing Values Advertising 78

NonProfit Hub

JULY 3, 2020

Nonprofit advocacy campaigns are becoming increasingly popular to help advance the mission of organizations. However, many organizations are under the impression that they must divide their attention between their advocacy campaigns and their fundraising efforts. In this case, many decide to ignore advocacy altogether. . However, they don’t need to be separate entities!

Public and Social Policy 90

Public and Social Policy Fundraising Fundraising Public and Nonprofit Management 90

Kivi's Nonprofit Communications Blog

JULY 21, 2020

Here’s a great question that came in this week. “I’ve inherited an email list that has been populated with a form that collected only email addresses. In order to add these people to our new CRM, I need first and last names. Do you have any recommendations for email strategy to get people to share their names?” First of all, this is not uncommon.

Communication 102

Communication Marketing Marketing Management 102

Selfish Giving

JULY 1, 2020

Are you a corporate partnership professional that's out of work? I want to try to help in two ways. 1. Let me know that you are looking. I've heard from many of you already and have forwarded several jobs to people - usually in advance of publishing them in my newsletter. I'd be happy to do the same for you. Just hit reply and tell me what you are looking for and include a link to your LinkedIn page so I can see your background. 2.

Production 130

Production Food Management Foundations 130

Mission Minded

JULY 6, 2020

Learn the three points of focus your school's admissions campaign must have to be effective in 2020/21. The post 3 Musts for a Stand-Out Admissions Campaign This Year appeared first on Mission Minded.

95

95

Nonprofit Tech for Good

JULY 5, 2020

By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits. He and his team work with nonprofits across the U.S. and around the world to create award-winning videos that drive results. Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on the power of storytelling for nonprofit organizations.

Nonprofits 124

Nonprofits Psychology Universities Associations 124

Pam Moore

JULY 20, 2020

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. What use to be “normal” is now a distant past. The only guarantee we have is change. It's time for marketers to do what they do best… innovate and prepare for the future.

Marketing 78

Marketing Marketing Communication Technology 78

NonProfit Hub

JULY 30, 2020

The year 2020 has presented some… interesting challenges to say the least. But one of the most prevalent has been staying motivated at work. When you’re home, working in your pajamas and distractions just too close for you to ignore them, you have to think of new ways to be productive. It seems like working remotely is going to be our reality for the rest of 2020 ?

Participation and motivation 83

Participation and motivation Public and Nonprofit Management Production Collaborations 83

Kivi's Nonprofit Communications Blog

JULY 23, 2020

Flickr Creative Commons photo by Alvin Chua. Many communicators overvalue the importance of press releases. Yes, a press release is an important part of your nonprofit’s media relations toolbox. But it is just one tool. Most nonprofits that are successful in getting meaningful media coverage do so through building relationships with journalists and other influencers — and then leveraging those relationships into placements in stories.

Values 99

Values Advertising Associations Leadership 99

Ann Green

JULY 7, 2020

We’re halfway through 2020 and it looks like this will be a year that will stand out in history. We’re having a global pandemic, along with a severe economic downturn. The horrific killing of George Floyd by a police officer spawned protests against racism and police brutality. Systemic racism is something that’s been part of the United States (and other countries) for centuries.

Homelessness 61

Homelessness Food Culture Communication 61

Mission Minded

JULY 15, 2020

If the magic of your school can only be felt by physically experiencing it, your ability to attract families will be limited. The post Do We Need to Be On Campus to Understand Your School? appeared first on Mission Minded.

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Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Raising funds for your cause takes constant dedication and focus, and nothing helps you gain focus better than setting a game plan. Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing.

Fundraising 120

Fundraising Fundraising Nonprofits Associations 120

Pam Moore

JULY 20, 2020

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. What use to be “normal” is now a distant past. The only guarantee we have is change. It's time for marketers to do what they do best… innovate and prepare for the future.

Marketing 78

Marketing Marketing Communication Technology 78

NonProfit Hub

JULY 24, 2020

Nonprofit email marketing during a crisis can be a tough task. It becomes a crazy balancing act. Should we send more emails? Should we make it less? It’s hard to tell what the right answer is during such strange times. . We’re making history and living through a crisis. Right now, your email subscribers are being flooded with COVID-19 updates, and they’re probably sick of hearing about “unprecedented times.

Marketing 78

Marketing Marketing Production Activism 78

Kivi's Nonprofit Communications Blog

JULY 24, 2020

How was your week? Let’s start the weekend with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have a lot of social media tips, virtual fundraising ideas and successes, and more. It’s time for Mixed Links… You need to reach your supporters in many different places.

Communication 97

Communication Nonprofits Values Marketing 97

Concord Leadership

JULY 20, 2020

The leader’s journey comes with struggles for everyone, and especially so during times of instability like now. With COVID-19 encouraging or requiring all nonessential workers to stay home, and the virus adversely affecting the global economy, you’ve likely had to rethink the ways you engage and compensate your employees. Being a leader involves pinpointing the […].

Leadership 52

Leadership 52

Nonprofit Marketing Insights by GlobalOwls

JULY 18, 2020

Make a Refreshing Jump Back into Business with Your Own Drinks Van! As the economy is slowly creeping back to normality , many people have found themselves with a freshly charged desire to do something new and explore more interesting ways to expand their income potential. And there’s a good reason for that – one silver lining in the massive recent cloud that was the Coronavirus pandemic is that there is now a lot of opportunity for starting various types of businesses.

Insurance 52

Insurance Activism Marketing Marketing 52

Nonprofit Tech for Good

JULY 15, 2020

By Pat Duffy , co-founder of The Giving Block. 1) Should your nonprofit fundraise cryptocurrency? Hundreds of nonprofits now accept cryptocurrency donations. Bitcoin is perhaps the fastest and most tax-efficient way for donors to support nonprofits, but not all nonprofits should accept cryptocurrency. Reasons to accept crypto donations: Simplicity: Crypto is significantly easier than accepting stock donations. .

Fundraising 120

Fundraising Fundraising Nonprofits Activism 120

Pam Moore

JULY 13, 2020

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Yelling louder into the digital echo chamber of spam and noise is not the magic answer to your lack of attention problems. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also no

Marketing 78

Marketing Marketing Foundations Non-Profits 78

NonProfit Hub

JULY 10, 2020

In today’s modernized world, social media branding has become a no-brainer. With millions surfing the web at any given moment, social channels have proven to be super valuable as a way to keep in touch with friends and family ? and the world. As of January 2020 , there are 3.8 billion social media users worldwide. The average individual spends around 2 hours and 24 minutes each day on social media.

Recruitment 74

Recruitment Foundations Retention Marketing 74

Kivi's Nonprofit Communications Blog

JULY 1, 2020

Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: Save $200 Off Our All-Access Training Pass NOW. Access our webinars, exclusive online courses and downloads, and our Private Facebook Group for 365 days for only $599. That’s a savings of $200 off the regular price. Sales ends July 6th. Learn More and Get Your All-Access Pass Now.

Communication 87

Communication Marketing Marketing Nonprofits 87

TakeTwo Services

JULY 15, 2020

Nine (!) years ago, we started TakeTwo in part because we wanted to work in a new way: with flexible schedules, and without a centralized office. We’ve learned a few things about how best to make this, ahem , work. Here are our tips – and some questions – to help your nonprofit navigate the new era of ‘working from home.’. First things first: working from home isn’t simply taking the office home.

Communication 52

Communication Fundraising Fundraising Nonprofits 52

Concord Leadership

JULY 13, 2020

For HR professionals and leaders in any field, developing a well-rounded compensation package is a top priority. Your compensation strategy heavily affects employee retention and engagement rates and should be created to support your business as it grows. However, it can be tricky finding the right balance between your budget and your employees’ needs.

Retention 52

Retention Leadership 52