Selfish Giving

JANUARY 29, 2020

While I was goofing off in Paris earlier this month with my twin brother - drinking red wine ??and searching for the perfect Chantilly whip cream - the team at Accelerist was already back at work. A few days earlier, their CEO, Brittany Hill , had posed a challenge to the team: "What do corporate partnership professionals need to know to be successful in 2020?

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Nonprofit Tech for Good

JANUARY 10, 2020

Date: Tuesday, February 25, 2020. Time: 1pm EST / 10am PST. Presented by: Josh Kashorek , Director of Marketing at Journity . Nearly everyone has Google Analytics installed on their websites, but they should. This free analytics service offers a deep look at what people are doing on your website and provides a treasure trove of data to help your nonprofit make the critical decisions needed to boost marketing performance.

Nonprofits 145

Nonprofits Marketing Marketing 145

Kivi's Nonprofit Communications Blog

JANUARY 21, 2020

I was recently contacted by Julianne Buck, executive director of the Community Foundation of Grundy County about the Monthly Nonprofit Writing Prompts I send. She shared a great idea I knew you would want to hear about – especially those of you who deal with board members who aren’t the best at promoting your cause. Let’s hear more from Julianne herself.

Nonprofit governance and management 110

Nonprofit governance and management Public and Nonprofit Management Foundations Governance 110

Pam Moore

JANUARY 28, 2020

The heart of your company needs to be shared. Your audiences and customers need to feel the heartbeat of your brand in every touch. It takes 6-7 brand touches for someone to remember a brand. Every touch matters. Knowing how to share your story in a way that attracts, inspires and activates your dream customers is what turns lookers into buyers and buyers into life long partners, clients, testimonials, friends and referrals.

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Foundations Activism Marketing Marketing 78

Mission Minded

JANUARY 22, 2020

Contrary to common misconception, your logo is not your brand. It’s a powerful symbol for your brand. Think of your. The post Does Your Logo and Visual Identity Send the Right Signals? appeared first on Mission Minded.

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Nonprofits 84

iMarketSmart

JANUARY 2, 2020

Leadership is NOT about ‘managing’ people, bossing them around, or being a tyrant and it ISN’T about showing people how great YOU are either. Instead, it’s about helping coachable people that have passion and character become great. It’s about supporting them as they pursue worthy goals that align with a company’s mission by making sure they feel secure as they grow and achieve.

Leadership 72

Leadership Management Nonprofit Leadership Nonprofits 72

Selfish Giving

JANUARY 22, 2020

I'm super excited to be joining the Southeast Produce Council and its 2,500 members at Southern Exposure , their annual conference next month in Tampa, Florida. What a great time to escape the cold of Boston's winter! ?????? I've already found several examples of cause marketing programs, like the one above, between Sunrays Citrus and Save the Children.

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Retail Marketing Marketing Children 130

Kivi's Nonprofit Communications Blog

JANUARY 15, 2020

For the last several years, we’ve blogged and trained nonprofit communicators about the importance of monitoring email engagement – not just open and click-through rates on individual emails, but how many people on your email list have opened at least one email within a set period time, such as the last three months. . It’s not a number that’s front and center in most email service provider dashboards (but should be).

Nonprofits 101

Nonprofits Management Energy Communication 101

Pam Moore

JANUARY 24, 2020

Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. It takes 6-7 brand touches for someone to remember your brand. Human connections, interactions are more memorable than a branded url spammed repeatedly on your social media channels.

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Marketing Marketing Production Activism 78

Ann Green

JANUARY 28, 2020

A few weeks ago I wrote about ways to help you become more successful in 2020. One of those was to emphasize monthly giving. I’d like to elaborate on that some more in this post. Monthly giving is a win-win for your nonprofit. You can raise more money and boost your retention rate. Also, once donors opt into monthly giving, it’s an easier way for them to support your organization.

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Retention Nonprofits Fundraising Fundraising 69

Fundraising Coach

JANUARY 3, 2020

Changing the way you think about money is a vital key to becoming successful at fundraising. In this guest post, Andrea Waltz points out an important area for us to address. Andrea is the author of "Go for No! Yes is the destination, No is how you get there" - an important book in helping us reframe rejection. You can find more in her " Go For No! for Fundraising Success" training in the Nonprofit Academy or by going to her site www.goforno.com.

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Values Fundraising Fundraising Nonprofits 69

Selfish Giving

JANUARY 15, 2020

Thanks for the great start to 2020. After taking two weeks off, I was wondering if you folks would remember me. You did!?? Open Rate is the percentage of people who opened my newsletter. Most newsletters are lucky to get 15 to 20%! My highest open rate last year was almost 60%. Click Rate is the percentage of subscribers who clicked on an article to read.

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Nonprofit Tech for Good

JANUARY 31, 2020

By Heather Mansfield , Editor-in-chief of Nonprofit Tech for Good and producer of the Global NGO Technology Report and the Global Trends in Giving Report. Each year Nonprofit Tech for Good features a new set of online fundraising tools that are timely and relevant for the year to come. This year’s tools tap into emerging trends, such as Messenger bots, cryptocurrency, and gaming for good, and also build on long-time successful fundraising strategies, such as e-advocacy, online contests, an

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Fundraising Fundraising Technology Retention 131

Kivi's Nonprofit Communications Blog

JANUARY 23, 2020

Flickr Creative Commons photo by fotologic. Sometimes, bad things happen to good organizations. Because of this, even the best-run nonprofits need to have a crisis communications plan. A crisis communications plan ensures that you are ready if your organization is ever thrown into a situation when the news is bad — and a slow or ill-informed response can make the situation even worse.

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Nonprofits Communication 94

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 2020 will be like nothing we have seen before in the digital landscape. The competition is getting heavy!

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iMarketSmart

JANUARY 20, 2020

“Have you read this one?”. “Zach, hold on I didn’t even finish the other articles you sent me yet.” I guess I was being a bit overwhelming. “Okay, yeah, I’m sorry. It’s just there is SO much out there on DAFs right now. It’s hard to keep up.”. I was peppering my colleague, Jeff Giannotto with articles on donor-advised funds in preparation for his webinar on DAFs.

Public and Nonprofit Management 64

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NonProfit Hub

JANUARY 14, 2020

When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. But if your list gets smaller and smaller all the time, you need to stop and rethink what you’re doing. Unsubscribes are no fun because it leaves you wondering if you’re doing something wrong and if you could have retained those people. . The good news is there are some actions you can take to reduce the rate of email unsubscribes.

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Communication Marketing Marketing Values 62

Elevation

JANUARY 21, 2020

KRC-PBPC came to Elevation with two websites (and two immense research databases) ready to simplify and modernize their outdated brands. As a major resource hub for Pennsylvania policymakers, activists, and the press, they needed a site that felt reputable and that made their research easy to navigate. KRC-PBPC now has one comprehensive website with fresh and modern branding.

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Nonprofit Tech for Good

JANUARY 23, 2020

By Paige Kutliek , SEO Manager at GoFundMe Charity – an easy-to-use platform that helps nonprofits raise money by offering robust fundraising features , such as custom branding, registration and ticketing, advanced data reporting, and customizable donate buttons. Just as online fundraising has evolved over the past decade, so have fundraising event ideas.

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Kivi's Nonprofit Communications Blog

JANUARY 9, 2020

When Cathy White shared with our Mentoring Program participants the collaborative process she went through to create her communications strategy, I knew other communications directors would be interested in hearing about it too. ~Kivi. Cathy White. Guest Post by Cathy White. I joined my organization, Springboard Collaborative , as the first communications professional they had ever hired.

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Pam Moore

JANUARY 14, 2020

Personal branding can not be ignored in 2020. It is a foundation for anyone who has any sort of goals for their life and business. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Your are delivering perceptions to others every time you: Speak.

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Foundations Marketing Marketing Production 78

iMarketSmart

JANUARY 29, 2020

“I owe a great deal of thanks to the person who invested in planned giving 15 years ago.”. I was sitting in the crowd at the 2019 ANA Chicago Nonprofit Conference, listening to the presentation titled “Retaining Your Sustaining Donors” when my ears perked up. The presenter continued, “If it weren’t for their efforts to cultivate planned giving donors 15 years ago, we wouldn’t be as financially stable as we are today.

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Concord Leadership

JANUARY 27, 2020

Nonprofit and small business leaders alike point to data and software as drivers for success. However, did you know strong employee communication is just as, if not even more, valuable for driving your organization steadily towards its goals? Let’s look at a few statistics cited from Forbes: Teams that are highly engaged have a 21% […]. The post 5 Intuitive Ways to Improve Employee Communication appeared first on The Concord Leadership Group, LLC.

Communication 52

Communication Leadership Nonprofits 52

Elevation

JANUARY 27, 2020

Just like your health, your website needs periodic check-ups. And like high cholesterol or blood pressure, there are a few clear indicators that your nonprofit's website requires remedial action. We want to lend you a helping hand with a checklist of 7 areas that need your attention. With this quick review, you're just steps away from a fully functioning website!

Health 52

Health Nonprofits 52

Nonprofit Tech for Good

JANUARY 17, 2020

By Sharon Cody , Partnership Manager at Harbor Compliance , a leading provider of compliance solutions for nonprofits. Sharon’s 30+ years in the nonprofit sector have made her passionate about educating nonprofits on the role of compliance as both a best practice and an industry differentiator. Register for a free webinar on April 7: Charitable Online Solicitation: Is Your Nonprofit Compliant?

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Fundraising Fundraising Law Nonprofits 119

Kivi's Nonprofit Communications Blog

JANUARY 22, 2020

Permission-Based Marketing and Content Marketing are the two most popular marketing strategies in the nonprofit sector, according to our Nonprofit Communications Trends Report research. Many nonprofits treat them like they are the same strategies, and while they do work together and overlap a lot, they are different marketing approaches. PERMISSION-BASED MARKETING is sharing content with specific people who have signed up, subscribed, or otherwise agreed in advance to join your mailing lists and

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Pam Moore

JANUARY 4, 2020

Is your content and digital platform ready for top business performance in 2020? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks.

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Mission Minded

JANUARY 24, 2020

If your organization is considering undertaking both strategic planning and branding work, you might consider tackling both simultaneously. Doing this. The post Simultaneous Strategic Planning and Branding with Sterne School appeared first on Mission Minded.

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Concord Leadership

JANUARY 24, 2020

Whether following up with people or on projects, leaders know the secret to success is follow up. But just because you know it, doesn’t mean you enjoy it. What is your attitude going to be as you follow up? Let’s face it: following up is a pain. People should just have the common decency to […]. The post Does your follow up stink? appeared first on The Concord Leadership Group, LLC.

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Leadership 52

NonProfit Hub

JANUARY 24, 2020

Similar to how nonprofit organizations implement donor retention strategies , associations work to keep members renewing each year. . They’re not only “members” in the sense that they get discounts or a subscription ? it’s about belonging. Your members are everyone involved with your organization, all parts of a greater whole. No association is the same, so there isn’t one universal strategy that will maximize your association membership.

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Nonprofit Tech for Good

JANUARY 18, 2020

Date: Tuesday, March 17, 2020. Time: 1pm EST / 10am PST. Presented by: Chuck Spidell , Nonprofit WordPress Security Expert at ILLUSIO. If you’re part of a small nonprofit comms team, your WordPress website updates probably aren’t high on the priority list – but they should be. It’s hard to stay on top of the site maintenance but in the back of your mind, you know it needs to be done.

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Nonprofits 113

Kivi's Nonprofit Communications Blog

JANUARY 8, 2020

One day last month, I may or may not have been avoiding work and was down one of those Wikipedia rabbit holes I so often find myself. I honestly can’t remember if I was chasing true crime stories, tracing the British monarchy or checking out the plots to books I will never read, but still want to know about (don’t ask – it’s a weird thing I do, I know).

Nonprofits 64

Nonprofits 64

Fundraising Coach

JANUARY 3, 2020

Changing the way you think about money is a vital key to becoming successful at fundraising. In this guest post, Andrea Waltz points out an important area for us to address. Andrea is the author of “Go for No! Yes is the destination, No is how you get there” – an important book in helping us reframe rejection. You can find more in her “ Go For No!

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Lets Talk Nonprofit

JANUARY 1, 2020

Are all of your board members "on board" with making an annual gift to your organization? If not, this is a great resolution for your nonprofit. Every nonprofit should strive for 100% board giving, every year. WHY YOU NEED 100% BOARD GIVING There's a basic fundraising tenet. Sometimes, it's called the 3 Ts. It says that board members need to give their Time, Talent, and Treasure.

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Recruitment Foundations Fundraising Fundraising 40

Ann Green

JANUARY 16, 2020

by Steven Shattuck. Donor relationship development is vital for your nonprofit’s retention rate and revenue consistency. Overcome the challenges of relationship building. Building donor relationships is one of the most important things your nonprofit can do in order to maintain a consistent revenue stream and fund your mission. This is because effective donor relationships lead to higher retention rates. .

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NonProfit Hub

JANUARY 8, 2020

Last year at Cause Camp, I laughed when speaker and fellow nonprofiteer Rachel Muir called herself a “recovering nonprofit executive director.” I laughed because that describes me to a tee. My path to #nonprofitlife was winding at best. My parents instilled in me a strong work ethic and a servant leader mindset from a young age. No matter what job I had or role I played, I constantly looked for ways to make things better.

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Finance Nonprofit governance and management Social Enterprise Social Enterprise 41

Nonprofit Tech for Good

JANUARY 9, 2020

By Elizabeth Ngonzi , Adjunct Faculty at New York University Center for Global Affairs and Former CEO of Afrika Tikkun USA. Please follow Ms. Ngonzi on Twitter and LinkedIn and register for her upcoming on March 24, Digital Storytelling to Access, Attract and Activate U.S. Donors. International organizations planning their fundraising strategies for the new decade and looking for new funding sources may be wondering how to maximize their success in attracting U.S. donors.

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