August, 2018

article thumbnail

Newsletter: Peta, Nabisco Uncage Animals ; One-Person Nonprofit Schools You on Earned Media ; Tide 'Loads of Hope' Aid Wildfire Victim

Selfish Giving

Two personal notes and a business note this week. First, I'm taking my baby girl to college tomorrow! She'll be a freshman at George Washington University in Washington, D.C. I'm so proud of her! But I'm also sad (on most days) that she's leaving.??I realized the other day that I may be in good company. I bet some of you have kids that are heading off to college this month!

Insurance 157
article thumbnail

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? If so, you are not alone. Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media.

article thumbnail

5 Digital Fundraising Trends to Watch for in 2019

Nonprofit Tech for Good

By Ray Gary. Ray Gary is the CEO of iDonate , a SaaS-based provider of the world’s most innovative Digital Fundraising Platform for nonprofits. Ray’s experience in launching and building businesses spans nearly three decades, including leadership positions in multiple technology companies. Non-profits aren’t immune to the changes driven by new technology.

article thumbnail

Digital Fundraising + Social Media: Your Guide to Raising More

Fundraising Coach

If you’ve been paying attention to recent trends in philanthropic giving, you’ve probably noticed that digital fundraising and online giving have become more and more popular among donors. But how can you make this trend work for you? Digital fundraising never stops innovating and changing, so how can you know what the best options are? While it’s true that the options available for online giving are constantly changing , you can make sure your organization is ready for anything by following jus

article thumbnail

5 Ways to Energize Your Team

Mission Minded

Have you ever been in a meeting where you found your colleagues’ minds were…stuck? Maybe your organization needed a new theme for your fundraiser, creative ideas for a strategic partnership, or a better way to approach a budget challenge. Yet all the ideas generated felt about as fresh as yesterday’s avocado toast. At Mission Minded […]. The post 5 Ways to Energize Your Team appeared first on Mission Minded.

article thumbnail

TEST RESULTS: You Raise More Money When You Listen to Donors’ Preferences

The Agitator

We know that, given the options, many donors would give more if they could direct where their gift went (see, for example, here and here ). Yet restricted giving is a giant pain for most fundraisers. You could end up in your finance department explaining yourself for the rest of your natural life (and some of your unnatural life, rattling the chains you forged in life as a warning for the marketers who would follow).

Medical 66
article thumbnail

Newsletter: 4 Lessons from Burger King's Drive-Thru ; 140 Companies Partner with Band to Help Homeless ; Are Memes Better than Influencers?

Selfish Giving

Thanks to everyone who shared my newsletter with friends and colleagues last week. A special thanks to those people who wrote to tell me they are rabid fans !! I'll be updating you in a couple weeks on my progress! I had to apologize to my mom last week. After taking her to the hair dresser I didn't have time for lunch. "That fine," she said. "But pull into Burger King because I'm craving a Whopper.

More Trending

article thumbnail

5 Reasons Why Nonprofits Should Switch to Cloud-Based Accounting

Nonprofit Tech for Good

By Becky Harpham , a nonprofit marketing expert who enjoys helping nonprofits with their finances and keeping up with the latest SEO trends. Face it – we live in a very technology-focused world these days. So why haven’t you been doing your monthly financial reporting in a cloud-based enterprise resource planning (ERP) yet? Here are five reasons why you should make the switch right away: 1.

Finance 81
article thumbnail

EveryAction Receives Growth Investment From Insight Venture Partners To Do More Good

EveryAction

I have great news to share. Many of you know that 2018 has already been a landmark year for EveryAction, our team, and our clients. The over 15,000 nonprofits and campaigns served by EveryAction have raised as much in the first half of this year than was raised during the entirety of 2017. Many major nonprofits, like Planned Parenthood, the National Audubon Society, and the United Nations Foundation, have “made the switch” to EveryAction, driving our company’s 2018 nonprofit license revenue to i

article thumbnail

Engagement Fundraising in Action with Erin Troia (EF-S03-E03)

iMarketSmart

Greg interviews Erin Troia about her “Engagement Fundraising” experiences. Erin recently finished reading an advanced copy of Engagement Fundraising and tried out some of the concepts she read about in the book. Learn more about MarketSmart at [link]. Learn more about the Engagement Fundraising Book at [link]. The post Engagement Fundraising in Action with Erin Troia (EF-S03-E03) appeared first on MarketSmart, LLC |.

article thumbnail

Create a Communications Request Form to Make Life Easier

Kivi's Nonprofit Communications Blog

Carly Matthew. Last month Kivi did a webinar called “Simple Rules” for Communications Directors: How to Create Easy Routines, Speed Up Your Work, and Get More Done, Painlessly. We asked if anyone had any examples of how they make their work easier and Carly Matthew at The Crisis Center in Iowa City, Iowa had a great one! She developed a Google Form that program staff use to tell her about a variety of things from social media post suggestions to events to graphic design requests.

article thumbnail

Newsletter: 5-Store Ice Cream Chain Raise $1 Million; Back to School Cause Marketing is in Session ; CVS Pledges $10 Million Via In-Store Fundraising

Selfish Giving

The dog days of summer are here! It seems like the perfect time to ask you a favor. Choose ONE ACTION below. Do you love getting my newsletter? Do you find it useful? Do you look forward to getting it every week? P lease forward it to others who might enjoy it! OR Are you a sporadic reader? Did you open it today just hoping to find something interesting to distract you from your work, which probably isn't in corporate partnerships?

Retail 100
article thumbnail

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Also, it could simply be your content is just not sexy and what some would call “boring.” However, those who need and want your services and content likely think it is exciting if you do it right!

Marketing 132
article thumbnail

3 Reasons Why Pinterest Is Still Relevant for Nonprofits

Nonprofit Tech for Good

By Julia Campbell . Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. The first question that probably comes to your mind when reading this headline is – “Pinterest?

article thumbnail

5 Reasons Nonprofits Need to Invest in Annual Fundraising Campaigns

EveryAction

Annual giving campaigns, sometimes referred to as “cornerstone campaigns,” form the backbone of many nonprofit fundraising programs for good reason; they provide a structure for the yearly schedule and a reliable and predictable source of income, making life easier for Development staff at all levels. However, just because they are a fundraising staple doesn’t mean that annual campaigns don’t require the same amount of attention, creativity, and work that other campaigns do.

article thumbnail

Ask Yourself These 5 Questions Before Rebranding Your School

Mission Minded

Wait a second! If you’re considering investing in a new brand strategy for your school, message development, or admissions materials refresh project for your school, ask yourself these 5 questions to see if you’re really ready. Branding energizes your school, and provides you with clarity about how to express your unique value to your existing […].

Values 58
article thumbnail

For Robust Email Fundraising at Year End, Start Ramping Up the Volume Now

Kivi's Nonprofit Communications Blog

If you are excited about the prospect of doing more email fundraising around Giving Tuesday and Year End, but don’t normally send a lot of email to your list, you need a ramp-up pre-season strategy. . Sudden spikes in your email volume can trigger spam warnings. With lots of nonprofit email already going to spam at year end , you don’t need to do anything else to hurt your chances.

article thumbnail

Newsletter: 'Chick Fries' P**s Off Women ; Popeye's Raises Nearly $1M for MDA ; Kraft Bails Out Young Lawbreakers

Selfish Giving

The other day on the James Altucher Show marketing guru Seth Godin was asked how to accomplish our work in the world. According to Seth: Zig Ziglar used to say, "You can have everything in life you want, if you will just help other people get what they want." I just like the help other people get what they want part. You should adopt this approach for corporate partnerships.

article thumbnail

Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

As with anything in life, it's easy to skip to the easy part. I love chocolate cake and I usually go straight to the frosting. Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. It's easy to talk to people, like and comment on posts or share that funny cat meme.

Values 132
article thumbnail

How to Get Your Website in Good Shape

Ann Green

The internet is still most people’s go-to place to get information. Unlike social media, you control your website. Therefore, yours needs to be in good shape. This means it’s up-to-date, easy to read and navigate, welcoming, and audience-centered. How does your website fare? Use the checklist below to find out. Home page. Your home page is often the first place a newcomer will visit.

article thumbnail

Check your caller ID

Concord Leadership

As leaders, we often delegate tasks to others. Tasks like making sure the phone lines work. But, as leaders, we’re ultimately responsible. Anonymous calls can easily be blocked I know a number of nonprofits, especially hospitals, that are using antiquated telephone systems. These systems show up on caller ID as an “Anonymous” caller.

article thumbnail

A Look Inside a Grantmaker's Decision Process

Lets Talk Nonprofit

There's a saying, "If you've met one foundation, you've met one foundation.". That's true. Funders have different priorities. They're different sizes. They all have different trustees and different sized staffs (if they have staff at all). They also have different ways of making decisions. Yet one thing that all funders have in common is this: there's usually a method to what might seem like madness when it comes to their decision-making.

article thumbnail

Why your donor prospects lie to you and won’t accept your outreach

iMarketSmart

If you’re like me, you hate being sold. You can sense when a salesperson is trying to get you to do something you’re not quite sure you want to do, at least not yet. It’s a terribly uncomfortable feeling, isn’t it? When I’m at a store or a car dealership (or something like that) and the super-friendly, perky salesperson asks me if I need any help, I almost always say, “No.” Even when I DO need help, I sometimes reject their outreach for no good reason.

Law 56
article thumbnail

3 Things Your Community Foundation Should Communicate Now

Mission Minded

Recent articles in the New York Times and Fast Company about the excesses of some Donor Advised Funds point to a likely new reality for community foundations: that when a more reform-minded Congress is next seated, new rules will likely be put in place that will dramatically change the landscape for community foundations. We have […]. The post 3 Things Your Community Foundation Should Communicate Now appeared first on Mission Minded.

article thumbnail

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Don't be too hard on yourself. There are many other business leaders who feel the same way. Are you sick and tired of being sick and tired of no ROI from your time and money invested into social media?

Marketing 112
article thumbnail

11 Nonprofit Thought Leaders You Should Be Following

NonProfit Hub

Looking for some inspiration? Check out these social media accounts and websites from the best thought leaders the nonprofit sector has to offer. (Side note: many of these folks have spoken at Cause Camp , and, who knows, maybe some of them will come back in 2019! ). 1. Julia Campbell ( @JuliaCSocial ). Julia is an author, consultant and speaker who helps plan and launch modern nonprofit marketing campaigns.

article thumbnail

TEST RESULTS: Donors Don’t Care How You Spend Your Money. They Care How You Spend Theirs.

The Agitator

It sounds like a semantic difference – after all, if donors are donors, then their money becomes your money. But it makes all the difference in the world. We know that (unfortunately) donors have an aversion to overhead. Take a study from Gneezy et al. They allowed participants to give $100 to either charity: water or Kids Korps USA. In each case, they said that Kids Korps USA’s overhead was 0%.

article thumbnail

Inclusive Conversations: Are You Tired of Fake Equity?

Kivi's Nonprofit Communications Blog

Is your organization’s equity fake AF? Vu Le of Nonprofit AF breaks it down in Is Equity the New Coconut Water? “Honestly, it’s really refreshing that everyone is talking about equity; as refreshing as an ice-cold carton of organic coconut water. Equity is about restoring balance to the world, and is that not what our field is about? We who are in this field are the Jedi Knights of our society; we bring balance.

article thumbnail

7 Tips to Make Sure That Your Nonprofit Fundraising Event Doesn't Flop

EveryAction

Nonprofit fundraising events are a great way to raise money and increase your organization’s profile at the same time. Not only do they allow you to land big donors in person, they also provide a chance to make an impression on important members of your community, enabling you to grow your brand along with your dollars. Whether you’re planning an elegant cocktail hour at a local restaurant or a low-key barbecue in a supporter’s backyard, the difference between a successful fundraising event and

article thumbnail

Strengthen Your Brand, Strengthen Your Members

Mission Minded

When a coalition, association or any membership organization has a clear brand, the brand of every member is also made stronger. A coalition’s crystalized clarion call shines an even brighter light on the work of its members. Take the launch of one of our most recent clients. Village Movement California is a coalition of grassroots […]. The post Strengthen Your Brand, Strengthen Your Members appeared first on Mission Minded.

article thumbnail

3 Easy Steps to Get Your Social Media Budget Approved plus the C-Suite and Stakeholders on Board with Your Plan

Pam Moore

I got another note this week from a social marketing manager that was recently fired from their job for not delivering to expectations. Here’s the thing…. This person is GOOD. Like really good! They get social media strategy, they know how to drive content, and they had a solid team supporting their efforts. So why did they get canned? They didn’t have the support of their leadership team.

article thumbnail

How to Maintain Donor Engagement Between Asks

NonProfit Hub

Remember when you first went off to college and pretty much only called your parents to ask (okay, beg) for money? Well, your mom and dad still had to love you unconditionally, but if you do the same thing to your donors, they probably won’t stick around. Interacting with your donors between asks will increase their loyalty to your organization, generate repeat donations and lead to strong, lifelong bonds.

article thumbnail

TEST RESULTS: Strengths and Weaknesses of the Identifiable Victim

The Agitator

Stalin said “If only one man dies of hunger, that is a tragedy. If millions die, that’s only statistics.”. Mother Theresa said “If I look at the mass, I will never act. If I look at the one, I will.”. Both were talking about the idea of scope insensitivity (yes, one to save lives, one to take them, but otherwise, same phenomenon). The idea is that we are so incapable of grasping scope, we simply don’t think of numbers beyond a certain point.

Poverty 49
article thumbnail

Preparation Pays: How to Create an Effective Media Briefing

Kivi's Nonprofit Communications Blog

Most nonprofit media relations advice focuses on the mechanics of pitching your story or how to build relationships with reporters. That overlooks an unseen — and equally important — part of media relations: preparation. Preparation is a key ingredient of effective media relations and it’s crucial to make sure that anyone who is speaking to a reporter on behalf of your organization is ready to shine when cameras or tape recorders start rolling.

article thumbnail

15 Reasons Why Colleges and Universities Better Start Raising Money Much FASTER!!!

iMarketSmart

According to Glassdoor , the following 15 companies no longer require college degrees. -Google. -Ernst and Young EY. -Penguin Random House. -Costco. -Whole Foods. -Hilton. -Publix. -Apple. -Starbucks. -Nordstrom. -Home Depot. -IBM. -Bank of America. -Chipotle. -Lowe’s. Related Posts: >>Webinar: How Colleges and Universities Are Using Donor Surveys to Raise More Major and Planned Gifts.

article thumbnail

What You Should Include in a Board Presentation (with Examples & A Free Template)

Fundraising Report Card

Reporting to the board may be daunting, but it’s incredibly important. Your board is tasked with overseeing your organization, and providing them with a snapshot into the health of the organization’s fundraising is critical to their success. The post What You Should Include in a Board Presentation (with Examples & A Free Template) appeared first on Fundraising Report Card.

Health 45
article thumbnail

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

Ever feel as if your boss, c-suite and colleagues just don't “get it?” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? You may have even been hired or specifically tasked with creating this fantastic plan, yet it seems nobody wants to support you to make it a reality?