Selfish Giving

AUGUST 18, 2020

Employee engagement with social issues has become a must-have requirement to most profit-purpose partnerships because it’s just good for business. From profitability to greater consumer satisfaction, the measured impact that engaged employees can have on a business bottom line is undeniable. They include: 1. Direct Impact on Profits Studies show that businesses with the highest levels of employee engagement are 22% more profitable than those with low levels of engagement ( Gallup ).

Volunteerism 147

Volunteerism Volunteerism Production Technology 147

Nonprofit Tech for Good

AUGUST 13, 2020

Date: Tuesday, September 16, 2020. Time: 1pm EDT / 10am PDT (2 hours). Presented by: Heather Mansfield , Founder and Editor-in-chief of Nonprofit Tech for Good. Cost: $10 (USD). This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who attend all three webinars will earn of Certificate of Completion from Nonprofit Tech for Good.

Marketing 145

Marketing Marketing Nonprofits Communication 145

Kivi's Nonprofit Communications Blog

AUGUST 18, 2020

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? When creating your nonprofit marketing strategy, we recommend that you choose from these 12 marketing goals , 12 marketing strategies , 12 marketing objectives , and scores of tactics , including both types of content and the channels through which you’ll distribute that content.

Marketing 130

Marketing Marketing Nonprofits Communication 130

Fundraising Coach

AUGUST 12, 2020

As a nonprofit professional, you know how important it is to cultivate deep and meaningful relationships with your supporters. It’s even more important to work toward these relationships during difficult times. . To effectively build these relationships, times of social and economic chaos present the perfect opportunity for increasing your communications with donors. .

Nonprofits 126

Nonprofits Communication Values Energy 126

Mission Minded

AUGUST 21, 2020

Even in these uncertain times, use the best practices of branding and messaging to maintain a deep connection with your target audiences. The post It’s Time to Double Down on These Branding Best Practices appeared first on Mission Minded.

Nonprofits 98

Nonprofits 98

Nonprofit Marketing Insights by GlobalOwls

AUGUST 19, 2020

[Examples] Most beautiful Nonprofit Brand Books/Style Guides. Want to create a brand book / style guide for your nonprofit? Check out these examples and download a free resource to create your own. Branding is key to nonprofits, but how do you ensure brand consistency throughout your nonprofit organization? A Brand Book / Style Guide can help. No one will donate to a charity without trusting that their money will be put to good use.

Nonprofits 98

Nonprofits Foundations Marketing Marketing 98

Selfish Giving

AUGUST 12, 2020

Two quick notes this week on COOL JOBS IN CAUSE (One of the most popular sections in my newsletter, especially these day!) First, over the past few weeks, several readers have contacted me to advocate that I include salary information in my job postings. I think this is a good practice and reflects the larger trend of salary transparency that we're seeing around hiring.

Retail 130

Retail Communication Food Associations 130

Kivi's Nonprofit Communications Blog

AUGUST 6, 2020

Many nonprofits focus on creating engaging content that gets people to like, comment, share or click. And that’s great! But with a bit more thinking and planning upfront, those same content marketing campaigns could be even more strategic — producing even more impressive results. Consider trying one of these approaches. Improve Conversion on Your Highest Ranking Web Pages for Organic Search.

Management 121

Management Marketing Marketing Nonprofits 121

Fundraising Coach

AUGUST 14, 2020

For decades, we've known that face-to-face meetings were the best way to raise major gifts. Talking directly to people. Taking them on a tour of the project. Being in the same space as the donors. Meeting face-to-face is so important, most major gift officers' job performance is measured by how many in-person meetings they have, in addition to how much money they raise.

Fundraising 110

Fundraising Fundraising Activism Values 110

Mission Minded

AUGUST 5, 2020

Nonprofit brands, like people, are only interesting if they talk about something besides themselves. The post If Brands Were People, Would You Want to Spend Time With Yours? appeared first on Mission Minded.

Nonprofits 98

Nonprofits Communication 98

Nonprofit Marketing Insights by GlobalOwls

AUGUST 23, 2020

How to write a Strong Nonprofit Mission Statement [Template + Examples]. Do you want to learn how to Write a Strong Nonprofit Mission Statement? Check out our 10-step template and examples. Branding is key to nonprofits , but how do you ensure your communicate your brand messaging the right way? It’s easy to know what your Nonprofit’s goals are.

Poverty 94

Poverty Public and Nonprofit Management Health Education 94

Selfish Giving

AUGUST 5, 2020

I'm taking a few days off this week so I'm keeping this week's newsletter shorter than usual. Happy August ???and see you next week! ?? Partnership Notes 1. This chain of fabric stores is taking the lead on masks and is willing to lose customers over the issue. We need to be telling our partners: now is not the time to be wishy-washy. As Lincoln said, "Put your feet in the right place, then stand firm." 2.

Leadership 130

Leadership Retail Communication Food 130

Nonprofit Tech for Good

AUGUST 24, 2020

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Website & Email Marketing Best Practices for Nonprofits. With more than 500 million blogs worldwide, many nonprofits may think that the world does not need another blog, but that’s simply not the case.

Public and Social Policy 141

Public and Social Policy Nonprofits Food Environmental 141

Kivi's Nonprofit Communications Blog

AUGUST 26, 2020

No matter where you are in the process of creating more effective communications and marketing for your nonprofit, you can always do more. But that means it is very easy to get overwhelmed! Here’s how we suggest you level up your permission-based marketing, list building, and segmentation. Figure out where you are first, then look at the next level to find what you should be working on.

Public and Nonprofit Management 114

Public and Nonprofit Management Marketing Marketing Activism 114

Pam Moore

AUGUST 26, 2020

SocialZoomFactor · Covid19 Marketing: 5 Shifts Marketers Must Make During a Crisis. Marketing during time of crisis is tough. If you feel as if you don't know what to do, where to focus and maybe even considering giving up on your marketing during this time, you are not alone! A global crisis, pandemic or anything that puts our local and global communities into a state of fear, chaos is scary.

Marketing 78

Marketing Marketing Technology Foundations 78

Getting Attention

AUGUST 14, 2020

It’s often said that one should not judge a book solely by its cover. But hey, nobody said anything about emails! The fact is that people DO judge emails by their subject lines. According to a leading email management company, a ‘good’ open rate for marketing emails is between 15% to 25%. The click-through rates […].

Management 85

Management Marketing Marketing 85

Nonprofit Marketing Insights by GlobalOwls

AUGUST 23, 2020

5 Simple and Unique Fundraising Ideas We’re Sure You Haven’t Tried Yet. Do you want to raise funds for your organization? Starting a unique fundraiser doesn’t need to be difficult. Check out our simple and unique ideas. Whether you are a sports team looking to finance a trip, or an organization trying to gain access to additional funds, fundraising is important.

Fundraising 93

Fundraising Fundraising Retail Food 93

Ann Green

AUGUST 4, 2020

I hope everyone is doing okay and staying safe. Please wear a mask and practice social distancing. Summer is often a quieter time for nonprofits, although I don’t need to tell we’re not having a normal summer. You don’t want to be too quiet and ignore your donors. In fact, this is a good time to do some relationship building. You may be holding back because of the pandemic and economic downturn, but you actually want to communicate more with your donors right now.

Communication 82

Communication Fundraising Fundraising Nonprofits 82

Nonprofit Tech for Good

AUGUST 21, 2020

By Julia Boyun , Marketing Manager at RemoteHub – a job and volunteer marketplace and community that connects and matches companies and nonprofit organizations with remote professionals. With the world caught in the throes of the global pandemic, many things are rapidly changing. Companies are reinventing themselves for a socially-distant world, but they’re not the only ones.

Recruitment 124

Recruitment Nonprofit Administration and Development Nonprofit Organizations Nonprofit Organizations 124

Kivi's Nonprofit Communications Blog

AUGUST 3, 2020

Jennifer Cobb at home. Here is our latest submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how Jennifer Cobb is adapting. Jennifer’s Bio: Jennifer Cobb is a storyteller at heart and a dedicated disciple of “donor love.” She currently serves as the Executive Director of Donor Relations for University of Arkansas for Medical Sciences (UAMS), where she leads a multi-faceted team focused on providing individualized, inspiring and intentional

Communication 109

Communication Medical Nonprofits Universities 109

Pam Moore

AUGUST 17, 2020

? ?. SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. If you think LinkedIn is just for finding a job, you are missing out on opportunities to ignite brand awareness, build community, earn trust with your target audience, and grow your business.

Marketing 78

Marketing Marketing Technology Management 78

NonProfit Hub

AUGUST 18, 2020

Are you focused on improving diversity within your organization this year? . A recent report estimated that 39 percent of nonprofits hope to diversify their workforce in the areas of race, age, gender, identity and differing abilities in 2019. And for good reason. The benefits of an inclusive culture and diverse team are well reported. However, even with the increased attention on diversity, inclusion and equity over the last few years, the nonprofit world has been slow to make any significant p

Culture 85

Culture Nonprofits Recruitment Production 85

Mission Minded

AUGUST 26, 2020

Even outgrown, awkward, or imperfect names tend to hold enough accumulated value to outweigh the benefits of switching to a new one. The post 8 Questions to Ask Before You Change Your Name appeared first on Mission Minded.

Values 71

Values Nonprofits 71

Ann Green

AUGUST 18, 2020

Matching gifts can have a huge impact on your organization. Learn how to successfully leverage this corporate giving program and boost your nonprofit’s revenue. By Adam Weinger. As a nonprofit professional, it can be difficult running a fundraising campaign, especially when there’s competition for funds among many organizations with similar missions.

Fundraising 76

Fundraising Fundraising Communication Philanthropy 76

Nonprofit Tech for Good

AUGUST 30, 2020

By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. There’s no doubt about it: A lot of time and effort goes into planning a golf event—any fundraising event for that matter. Golf is especially challenging in that it has a number of nuances that can complicate the planning process.

Technology 110

Technology Fundraising Fundraising Recruitment 110

Kivi's Nonprofit Communications Blog

AUGUST 13, 2020

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. Sometimes words like public relations or outreach are also thrown in the mix. Many of these debates center on which words should be included in someone’s job title or team name.

Communication 105

Communication Public and Nonprofit Management Marketing Marketing 105

Pam Moore

AUGUST 2, 2020

SocialZoomFactor · Content Marketing: 20 Questions You MUST Answer for a Strategy that Converts to Customers. How do you create a content marketing plan that converts to real customers? A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? The key to success with content marketing today is that you must do your research first.

Marketing 78

Marketing Marketing Values Non-Profits 78

NonProfit Hub

AUGUST 14, 2020

For decades, philanthropy has been seen largely as black-tie galas paired with pricey auction items ? large events for larger wallets. With the introduction of the internet and social media, donors now have the ability to participate and give in new and more accessible ways. Microphilanthropy has become a prominent trend in the past decade. It’s here for the long haul, so we’ll walk you through how to get on board.

Disaster Relief 83

Disaster Relief Philanthropy Environmental Food 83

Twenty Hats

AUGUST 18, 2020

Why I love this practice and know it’s worth the commitment. Of all of the trainings that I have offered since starting Twenty Hats, I am proudest of the two Volunteer Manager Leadership Circles that I initiated. A Leadership Circle is a common practice for business owners, corporate CEOs and nonprofit executives. In a Circle, like-minded professionals gather to discuss common challenges, suggest solutions, and expand their overall leadership skills.

Nonprofit governance and management 61

Nonprofit governance and management Public and Social Policy Public and Nonprofit Management Leadership 61

Ann Green

AUGUST 11, 2020

We’re already halfway through August. Pandemic or not, we still have seasons and fall is traditionally fundraising season for nonprofit organizations. If you had a campaign planned for this fall, but are thinking against it, don’t do that. You should still do your campaign. You can’t raise money if you don’t ask. Yes, it will be harder, which is why you should start planning it now.

Fundraising 73

Fundraising Fundraising Recruitment Retention 73

Fundraising Coach

AUGUST 13, 2020

Charity auctions are some of the most profitable events nonprofits can host. They provide donors with a new way to support your nonprofit and they’re highly cost-effective. Not to mention, they’re incredibly flexible and can be adapted for a variety of audiences and goals. Especially right now in the midst of COVID-19 , organizations can’t risk losing supporters’ attention and engagement.

Fundraising 59

Fundraising Fundraising Energy Marketing 59

Kivi's Nonprofit Communications Blog

AUGUST 20, 2020

I presented an online session today on editorial calendars for community engagement during the national conference for nonprofits providing support to cancer patients. I went through all the things I teach about how to do engagement campaigns and build out a calendar, but then the “This is great, but we have no one to staff it. What do I do?” question came in.

Communication 86

Communication Marketing Marketing Nonprofits 86

Nonprofit Fixer

AUGUST 28, 2020

If you’re involved in nonprofit fundraising, at some point you will inevitably need to come up with donor giving level names. In the past, nonprofits mainly did this for an event or capital campaign. But nonprofit organizations need and want more financial security and consistency in their revenue streams. By encouraging donors to give monthly, you not only build loyalty, familiarity and commitment, but you can also plan your revenue better.

Associations 52

Associations Participation and motivation Universities Children 52

NonProfit Hub

AUGUST 27, 2020

As a professional fundraiser at a growing nonprofit, you likely understand that maintaining a positive reputation and valuing your donor relationships are key components to maximizing success. Simply investing in the wrong tool or sending the wrong email to someone can risk your organization’s standing with a particular donor and cause them not to give again.

Non-Profits 66

Non-Profits Fundraising Fundraising Retention 66

Allison Fine

AUGUST 18, 2020

In this paper, we provide an overview of the current state of how AI is being integrated into online giving platforms and tools to enhance and expand philanthropic giving by all types of donors. We examine the current opportunities and challenges presented by AI in philanthropy. (click title to read more).

Philanthropy 52

Philanthropy 52

Ann Green

AUGUST 25, 2020

Times are tough now and there’s so much uncertainty. Everyone is feeling it. I’m sure your nonprofit organization has been dealing with many challenges over the last several months. Even though it’s hard, you need to keep going. If you haven’t been fundraising or have done very little of it, you’ll need to unless you have a good amount of reserve funding, which many organizations don’t.

Retention 58

Retention Culture Nonprofit Organizations Nonprofit Organizations 58

Nonprofit Marketing Insights by GlobalOwls

AUGUST 17, 2020

SEO Factors You Need to Focus on That Are Usually Forgotten. The SEO playing field is large. Which SEO-factors do people overlook when optimizing their website and content? Read about it here. Getting your page on the first page of a search engine’s results page is becoming increasingly harder. This is because the checklist for what you need to do to get to that position is getting longer by the day.

Social Enterprise 52

Social Enterprise Social Enterprise Non-Profits Collaborations 52