Selfish Giving

MAY 29, 2019

I'm in Chicago at the Engage for Good Conference ! Be sure to follow the conference hashtag (#EFG2019) on Twitter. While I'm here, I'm moderating two panels at the conference, and you can learn from them whether you're in Chicago or not! 1. Today at 4:15PM CT, Karen Wu and I are presenting the 10 Commandments of Cause Marketing Law. If you are not at the conference you can still get your legal questions answered and a copy of the 10 Commandments by filling out our legal partnership survey. 2.

Public and Nonprofit Management 113

Public and Nonprofit Management Law Food Management 113

Pam Moore

MAY 15, 2019

Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. This is up from $1.7 billion in 2016. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock.

Marketing 109

Marketing Marketing Values Production 109

Nonprofit Tech for Good

MAY 16, 2019

Date: Tuesday, June 11, 2019. Time: 1pm EDT / 10am PDT. Presented by: Heather Mansfield of Nonprofit Tech for Good. Fundraiser for: Wildlife SOS (Donation Optional). Social media is in a constant state of change and without regular education in emerging trends, your nonprofit could be wasting valuable time and resources implementing outdated best practices.

Advertising 109

Advertising Technology Nonprofits Education 109

Fundraising Coach

MAY 21, 2019

During my time as a leadership and fundraising coach, I've helped thousands of nonprofit leaders clarify their fundraising stories. Nearly all make the same mistake: they forget the audience - the donors. Take hospitals for instance. Have you ever asked hospital leaders and fundraisers what the most important story they should be telling to donors? If you do, you'll get lots of talk about quality measures and safety awards.

Fundraising 101

Fundraising Fundraising Healthcare Health 101

Kivi's Nonprofit Communications Blog

MAY 16, 2019

Successful social media strategies demand authenticity. But what does that actually look like when you are juggling a million different tasks, trying your best to stay strategic, and work in a boring office environment that’s not exactly photogenic? Here are 15 ways to bring some authenticity by doing a quick recorded or live video or creating a photo post with a great caption or overlay.

Culture 99

Culture Communication Nonprofits 99

EveryAction

MAY 8, 2019

Innovative Talent and Digital Product Add to EveryAction’s Rapid Growth. Washington, D.C., May 8, 2019 – EveryAction, a leading provider of software serving over 15,000 nonprofits, announced today that it has acquired We Also Walk Dogs Inc., more commonly known by their product’s name, ActionKit. The acquisition follows EveryAction’s strategy of collecting the best people who create the best SaaS products, that provide the most value to nonprofits.

Production 80

Production Technology Recruitment Values 80

Selfish Giving

MAY 22, 2019

Just about every week I get a legal question about cause marketing. I'm not a lawyer - nor do I play one on TV - so I don't answer these questions. Instead, I call Karen Wu at Perlman & Perlman ! Karen is a lawyer who specializes in cause marketing and corporate partnership law. She's also an outstanding person who goes out of her way to be helpful to the corporate partnership community.

Law 113

Law Marketing Marketing Leadership 113

Nonprofit Tech for Good

MAY 30, 2019

By Paul Lamb , Principal at Man On A Mission Consulting , has over 25 years of experience in business, nonprofit management, technology, and public policy. We’ve all heard about blockchain, or at least its most famous application – bitcoin. But what exactly is blockchain it and how is it relevant for nonprofits? Blockchain Simplified. At its core blockchain is a database technology.

Technology 104

Technology Public and Social Policy Public and Nonprofit Management Homelessness 104

Fundraising Coach

MAY 10, 2019

QUESTION: What should I do when I call potential donors but only reach their voicemail? Should I leave a message? If yes, whats a good "script.". MY ANSWER: Great question. Years ago, the norm was to not leave a voicemail the first couple times. Only maybe on the third attempt. But now with caller ID and cellphones, people tend to know you've called.

Fundraising 79

Fundraising Fundraising 79

Kivi's Nonprofit Communications Blog

MAY 15, 2019

While Instagram is definitely a visual platform and photos are best, you can still manage a successful Instagram strategy without photography. Just take a look at the ACLU’s feed and stories. Most of the work they do is legal in nature, so it’s not like they have tons of great photography options. Instead, much of what they do on Instagram is actually content repurposing from Twitter.

Management 85

Management Communication Nonprofits 85

Mission Minded

MAY 17, 2019

You may already be a listener of Apply Yourself, a podcast from Tim McDonough of Finalsite. He’s passionate about interesting. The post Apply Yourself: Listen in for Brand-Focused Inspiration appeared first on Mission Minded.

Nonprofits 75

Nonprofits 75

Selfish Giving

MAY 1, 2019

I'm pulling out the big guns this week and using my handsome pup, Charlie , to encourage you to take my NEW SURVEY! This past weekend as I was crunching the numbers for the salary survey you took earlier this month (you'll be seeing the results soon!), I thought of another survey I should have done earlier this year. This one is all about what you want to see more of (or less!

Children 113

Children Retail Poverty Fundraising 113

Pam Moore

MAY 27, 2019

Have you ever thought about the quality of the human connections you make via social media? It's easy to get lost in the numbers, or to get over focused on followers, likes, shares, views, listens and the list goes on. It's easy to get lost in a sea of avatars and data insights. As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being.

Leadership 106

Leadership Marketing Marketing Production 106

Nonprofit Tech for Good

MAY 23, 2019

Endurance events have always been a mainstay in the nonprofit fundraising world. They bring together communities, create unmatched energy, and tend to be big money makers and great at spreading awareness. So, whether you’re hosting a walk, run, or even a multi-day cycling event, there are things to take into consideration in order to get the most out of your event.

Fundraising 103

Fundraising Fundraising Participation and motivation Recruitment 103

Ann Green

MAY 7, 2019

Why is it that so many nonprofit newsletters, annual reports, and even fundraising letters sound like a Ph.D. thesis? Why are they so formal and impersonal? It often seems as if someone likes to show off their big vocabulary. Unfortunately, when you do this, there’s a good chance your donors will lose interest. It’s hard enough to get them to look at your messages in the first place.

Activism 71

Activism Food Fundraising Fundraising 71

Kivi's Nonprofit Communications Blog

MAY 21, 2019

Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? You aren’t alone! Let’s sort it all out, so you can figure out what you really need to create. First, let’s address the definitions. Right or wrong, marketing and communications are often used interchangeably in the nonprofit sector.

Communication 85

Communication Marketing Marketing Nonprofits 85

Mission Minded

MAY 22, 2019

Stop me if you’ve heard this story, but Stories—as in the increasingly popular way to share content on social media—are. The post Social Media Stories That Succeed appeared first on Mission Minded.

Nonprofits 75

Nonprofits 75

Selfish Giving

MAY 8, 2019

I'm away this week teaching at Georgetown University in the New Strategies Program so I'll keep this short. First, I launched my latest survey last week on what you want to see more (or less) of from Selfish Giving in 2019. Early results are reporting that readers want monthly expert webinars. But is this true for you? What do you want in addition to my Wednesday newsletter?

Health 100

Health Children Foundations Universities 100

Fundraising Coach

MAY 8, 2019

You already know the importance of fundraising for your nonprofit. Without financial means, it’s more difficult — or even impossible — to achieve your mission. To get there, you’ll need to perfect the art of making a fundraising ask. That is, the process of soliciting your donors and securing gifts for your cause. But, what is the most effective way to make a fundraising ask ?

Fundraising 71

Fundraising Fundraising Marketing Marketing 71

Nonprofit Tech for Good

MAY 8, 2019

By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. For more insights on branding, messaging, strategy, print and web design, sign up to receive Bureau for Good’s once-monthly articles here. How often do you revisit your nonprofit website with an eye to better engagement?

Environmental 98

Environmental Technology Nonprofits Communication 98

EveryAction

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits. If you haven't yet had time to dig into the full report, here are some of the top highlights that we think are important for nonprofits to know: 1.

Advertising 70

Advertising Healthcare Retention Recruitment 70

Kivi's Nonprofit Communications Blog

MAY 23, 2019

What’s your hook? This question likely looms over you daily if your job is to pitch stories to the media or create content for your organization’s owned media channels. To get your story picked up and noticed, it’s critical to have something current to latch on to — a hook that adds a sense of urgency by connecting to something that’s happening right now.

Culture 79

Culture Foundations Philanthropy Communication 79

Mission Minded

MAY 8, 2019

For many independent schools, when your admissions season ends (if you’re lucky enough to fill all your seats and actually. The post Did You Meet Your Admissions Goals? If Not, Take a Look at Your Brand appeared first on Mission Minded.

74

74

Pam Moore

MAY 6, 2019

It's not news that your customers, online audience and social network communities are bombarded by information. There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. How do you stand out from the crowd? How do you rise above the noise? Influencer Marketing – Breaking Through the Noise.

Activism 60

Activism Marketing Marketing Values 60

iMarketSmart

MAY 2, 2019

I think fundraisers should recognize that donors are playing a lifelong game of musical chairs. The people you consider to be YOUR donors are circling around many other charities and, from time to time, they ‘sit’ with one that engages them properly and makes them feel good. Then, when the music starts playing again, they go around and around until they find another charity and take a seat there for a while.

Fundraising 69

Fundraising Fundraising Values 69

Nonprofit Tech for Good

MAY 6, 2019

On Tuesday, June 4 Tereza Litsa ( @TerezaLitsa ), co-founder of the #ReclaimSocial podcast , will takeover @NonprofitOrgs for 24 hours to lead a conversation about the importance of being positive on social media. How to Participate. On June 4, follow the #ReclaimSocial hashtag and share: The great work that your organization is doing. Highlight amazing work being done by a great person or great cause that you know or support.

Technology 96

Technology Nonprofits 96

NonProfit Hub

MAY 21, 2019

In today’s world, every company is expected to do some good with their profits. Thus, corporate philanthropy is on the rise. As younger generations become more socially aware, they expect their favorite brands to follow suit. In a 2016 poll , Millennials are more likely than Gen X’ers and Baby Boomers to say it matters if American businesses give back to society.

Philanthropy 71

Philanthropy Environmental Foundations Advertising 71

Kivi's Nonprofit Communications Blog

MAY 14, 2019

Last week Kivi shared some Conversion Copywriting Tips for Nonprofits including advice like “only include one call to action” and “emphasize the why and why now.” This week, we’ll dive into some more thoughts on making that ask. First off, if you aren’t getting the results you want from your emails, appeals, and social media posts, you might be sabotaging your asks.

Participation and motivation 73

Participation and motivation Communication Nonprofits 73

Concord Leadership

MAY 31, 2019

What do you do when you have a great sales or fundraising conversation with a person but then they stop responding? They’ve already made the decision to buy or give – or at least they say they have. But they haven’t yet given or purchased. This is so frustrating! Many of our coaching clients have recently […]. The post What do to when they don’t respond appeared first on The Concord Leadership Group, LLC.

Leadership 52

Leadership Fundraising Fundraising 52

The Nerdy NonProfit

MAY 28, 2019

If you’re going to start a business, Google is a must-have for all of your needs. It’s especially beneficial for nonprofits, not only for its free office suite but also for the many advertising and marketing options it offers. Recognizing this value, Google launched Google for Nonprofits , an offering that helps some not-for-profit organizations by providing them with free premium services.

Healthcare 52

Healthcare Advertising Nonprofits Governance 52

iMarketSmart

MAY 21, 2019

Engagement calling, not cold calling! About 1 1/2 years ago I introduced the concept of Engagement Calling as the best way to land appointments with highly qualified, major gift donor prospects (much better than cold calling). But back then I failed to provide metrics for managing the process. So, today, I’ll lay them out for you. But before we dive into that, it’s important to remember that most supporters will not be ready to make a gift right away.

Associations 63

Associations Activism Values Management 63

Lets Talk Nonprofit

MAY 2, 2019

Major gift donors. Every nonprofit wants them. But only the big nonprofits have them, right? Wrong! I hear you saying, "We're a small nonprofit. We don't have big donors." But you do. EVERY NONPROFIT HAS MAJOR DONORS. When you hear the words "major gift," what comes to mind? Six- or seven-figure donations? Guess what? There's not an industry-defined dollar amount for a major gift or a major donor.

Activism 52

Activism Communication Fundraising Fundraising 52

NonProfit Hub

MAY 24, 2019

Events are a cornerstone of nonprofit development. You hear about fun runs, auctions and galas, but for a new nonprofit, it’s hard to know where to start. With this guide, you’ll be able to plan your first event that leaves a lasting impact on your attendees and the future of your nonprofit. 1. Make sure an event is the best option. Events are fun and can be beneficial, but they may not always be the best option.

Fundraising 70

Fundraising Fundraising Nonprofits 70

Kivi's Nonprofit Communications Blog

MAY 20, 2019

Madeline Kronenberg Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Madeline Kronenberg is the Communications Manager at Dressember Foundation, a non-profit utilizing fashion & creativity to fund anti-trafficking work around the world.

Communication 72

Communication Non-Profits Nonprofits Foundations 72

Nonprofit Tech for Good

MAY 2, 2019

On Tuesday, June 4 Tereza Litsa ( @TerezaLitsa ), co-founder of the #ReclaimSocial podcast , will takeover @NonprofitOrgs for 24 hours to lead a conversation about the importance of being positive on social media. How to Participate. On June 4, follow the #ReclaimSocial hashtag and share: The great work that your organization is doing. Highlight amazing work being done by a great person or great cause that you know or support.

Technology 56

Technology Nonprofits 56

Thunderhead Works

MAY 23, 2019

The post This campaign to save a library in Troy, Michigan appeared first on Thunderhead Works.

52

52

iMarketSmart

MAY 29, 2019

For decades, fundraisers have sought a ‘magic box’ to identify the most ideal donor prospects for outreach, relationship-building, and solicitation. Of course they do. Who wouldn’t want one? With a ‘magic box’ a fundraiser could become much more efficient and effective. They’d be able to zero-in on the best donor prospects, call them up, land a meeting, build a relationship quickly, solicit a gift, close it, and take a victory lap around the office.

Finance 53

Finance Technology Children Fundraising 53