Selfish Giving

JANUARY 2, 2019

The day I was born it was a chilly 36 degrees. I know this for a fact because I was a spry 40-year old on December 1, 2007, the day I signed up for the social networking site Twitter. I've been active on Twitter ever since and it's by far my favorite social media site. Don't believe all the naysayers on Twitter. It's a great place to hang out. 1. Twitter is very different from Facebook, Instagram and other sites.

Law 160

Law Food Activism Marketing 160

Pam Moore

JANUARY 28, 2019

No doubt the demands to build and maintain a profitable online social and digital platform to establish and grow your business is overwhelming. The demand for content in the form of visuals, video, audio and the list goes on is growing out of control. Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself.

Marketing 113

Marketing Marketing Advertising Values 113

Nonprofit Tech for Good

JANUARY 24, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. The nature of why a supporter chooses to fundraise for your nonprofit is most likely a personal one. Whether they’ve been helped directly by your nonprofit, they have a family member affected by your mission, or they just have a true passion for what you’re doing, they have an affiliation with your cause

Fundraising 111

Fundraising Fundraising Technology Foundations 111

Fundraising Coach

JANUARY 31, 2019

Whether your nonprofit seeks to expand its outreach, embark on a new project, or maintain the good work that you’re already doing, you need the significant support of major donors. Major donors make the largest contributions that your organization receives, so your organization will want to work hard to find them and retain their support. Donors who are capable of giving major gifts tend to prefer that your organization ask them for these significant contributions.

Nonprofits 91

Nonprofits Activism Fundraising Fundraising 91

Kivi's Nonprofit Communications Blog

JANUARY 8, 2019

Most nonprofit communicators consider themselves to be good writers. But what really sets apart the great writers in the nonprofit world is mastery of seven distinct types of copywriting. 1. Microcontent Microcontent refers to the short but powerful pieces of copy you find in headlines, subject lines, captions, and tweets. 2. Storytelling Nonprofit storytelling refers to narratives about participants and supporters that include characters, descriptive details, emotions, and plot. 3.

Communication 84

Communication Participation and motivation Leadership Nonprofits 84

Fundraising Report Card

JANUARY 29, 2019

You tell me, is that what’s really holding back nonprofits from growth — their lack of machines to make decisions in place of their staff? The post Artificial Intelligence Is the Newest Shiny Object — Don’t Fall Prey appeared first on Fundraising Report Card.

Fundraising 82

Fundraising Fundraising Culture Nonprofits 82

Selfish Giving

JANUARY 9, 2019

From the mailbag: Joe, I'm curious.why do you emphasize cause marketing over corporate revenue and the numerous opportunities for engagement apart from cause marketing? It seems like you regularly talk about various ways to engage corporations that are outside of cause marketing, but the focus seems to always be directed back to organizations building a cause marketing strategy.

Marketing 124

Marketing Marketing Public and Nonprofit Management Foundations 124

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines.

Collaborations 111

Collaborations Management Activism Values 111

Fundraising Coach

JANUARY 18, 2019

But most say overall 2018 fundraising is the same or better than last year's. What a year 2018 was here in the USA. It started with a lot of nonprofit professionals and boards scared that the new charitable deduction would hurt giving. As the year went on, others worried about the tariffs and their impact on the economy and specific donors' businesses.

Law 86

Law Fundraising Fundraising Retention 86

Kivi's Nonprofit Communications Blog

JANUARY 21, 2019

We want to add a new member to the Nonprofit Marketing Guide crew. Please share this with your freelance graphic designer friends! Nonprofit Marketing Guide LLC is seeking a graphic designer for a variety of projects, including Graphics for email promotions, landing pages, and online advertising Iconography for sections of our website and various training frameworks Graphics and themes for PowerPoint decks Design and layout of e-books Our preferences are to work with a designer who is.

Advertising 80

Advertising Collaborations Marketing Marketing 80

Ann Green

JANUARY 29, 2019

Your donors made a commitment to your organization by giving to you. Are you making the same commitment to them? Donors have a choice. There are many nonprofits they could donate to, but they chose yours, along with others I’m sure. Donors can also choose to stop giving to your organization and this could happen if you shortchange them by not giving them the recognition and appreciation they deserve.

Communication 71

Communication Education Education Nonprofits 71

Selfish Giving

JANUARY 29, 2019

I'm in major prep mode for Super Bowl LIII on Sunday. I have my New England Patriots shirt, hat and socks. I've stocked the pantry with munchies - both healthy and not. I've checked all the connections to my TV and made sure to pay my cable bill. And I've prepared a whole slew of biting comments if we win (and a few good retorts if we don't). I'll also have pen and paper nearby as I plan to keep track of all the cause ads in between plays.

Retail 100

Retail Marketing Marketing Advertising 100

Pam Moore

JANUARY 14, 2019

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? How do I know how much is too much? What do I share? What if my competition is watching me? What if my boss is listening? What if our board of directors is watching us? Do people really want to know what I ate for lunch?

Marketing 99

Marketing Marketing Production Foundations 99

Nonprofit Tech for Good

JANUARY 4, 2019

Date: February 19, 2019. Time: 1pm EST. Presented by: Julia Campbell , Founder of J Campbell Social Marketing. Sponsored by: TBD. Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again.

Marketing 109

Marketing Marketing Fundraising Fundraising 109

Getting Attention

JANUARY 16, 2019

This updated marketing plan template takes you from big-picture goals to the right methods, activities, required skills, and budget, and impact! Preview the plan template here. Eeesh! Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep. That’s because most marketing resolutions are specific action items (to-dos)— I am going to get this email list cleaned up this month , or I’m going to start posting our available dogs

Marketing 70

Marketing Marketing Activism Communication 70

Kivi's Nonprofit Communications Blog

JANUARY 23, 2019

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. That compares to a mere 11% of the less effective nonprofits who call content marketing essential, which is dwarfed by the 16% who say content marketing is a low pr

Marketing 79

Marketing Marketing Public and Nonprofit Management Participation and motivation 79

Ann Green

JANUARY 15, 2019

I sometimes wonder if nonprofit organizations are doing the best they can when they communicate with their donors. Unfortunately, there are a lot of examples of poor communication out there. It doesn’t have to be like this. You can do a better job of communicating with your donors if you make an effort. Does your thank you letter make your donors smile?

Children 69

Children Recruitment Communication Fundraising 69

Fundraising Report Card

JANUARY 8, 2019

Transitioning your organization into one that is fueled by numbers, metrics, and data-driven decisions is not impossible. Yes, organizations with larger endowments may have been able to bypass some of the challenges you face (budget, staff, etc.), but we can use their successes as a roadmap for implementing data-driven practices at the small or mid-size scale.

Nonprofits 68

Nonprofits Fundraising Fundraising Culture 68

Pam Moore

JANUARY 31, 2019

The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers. Because of this pressure, unfortunately many marketers fall to lazy marketing tactics. They quit creating their own content and start curating and sharing other helpful content from leaders in their industry.

Values 60

Values Marketing Marketing Production 60

Nonprofit Tech for Good

JANUARY 5, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. Also, on February 19 in collaboration with Nonprofit Tech for Good, she’ll be presenting a free webinar about how nonprofits can use social media to raise money online.

Nonprofits 105

Nonprofits Nonprofit Accountability Homelessness Activism 105

iMarketSmart

JANUARY 2, 2019

OUTS. Being disrespectful, interrupting & annoying supporters. Spray-n’-pray marketing. Show up n’ throw up presentations. Treating donors like ATM machines. Asking for money (begging). Counting numbers of new Legacy Society members. Shaming donors into giving at events that cost a lot. Acquiring thousands of new, low-dollar donors. Finding innovative ways to get ‘em to give more.

Psychology 60

Psychology Collaborations Values Communication 60

Kivi's Nonprofit Communications Blog

JANUARY 24, 2019

Flickr Creative Commons photo by Jeff Eaton Many nonprofit communicators have a similar complaint about the news media. It goes something like this: “We have great stories, but nobody covers us.” While it’s easy to blame the media for your lack of coverage, it’s more likely that you’re not getting attention because you’re not sharing your stories thoughtfully.

Manufacturing 79

Manufacturing Communication Nonprofits 79

Ann Green

JANUARY 22, 2019

I’m sure you’ve been stuck in a conversation with someone who brags about all the wonderful things he’s done or talks too much about herself while ignoring you. As they drone on and on, you think – “Hey, I’m part of this conversation, too.” . Imagine your donors having the same reaction when all your communication sounds like one big bragfest that’s all about your organization and doesn’t even acknowledge them.

Health 61

Health Communication 61

Fundraising Coach

JANUARY 31, 2019

Whether your nonprofit seeks to expand its outreach, embark on a new project, or maintain the good work that you’re already doing, you need the significant support of major donors. Major donors make the largest contributions that your organization receives, so your organization will want to work hard to find them and retain their support. Donors who are capable of giving major gifts tend to prefer that your organization ask them for these significant contributions.

Activism 52

Activism Fundraising Fundraising Nonprofits 52

Pam Moore

JANUARY 23, 2019

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. It's often a term that is thrown around by even top industry experts who don't develop or implement evergreen content marketing best practices themselves.

Marketing 60

Marketing Marketing Foundations Education 60

The NonProfit WordPress

JANUARY 23, 2019

Here are the most common questions people have about the new "Block Editor" in WordPress 5.0 and simple, no-nonsense answers to help you maintain your WordPress site. The post Frequently Asked Questions about WordPress 5.0 and the new Block Editor appeared first on Nonprofit WP.

Nonprofits 52

Nonprofits 52

iMarketSmart

JANUARY 30, 2019

Stay with me on this. Of course, you can’t expect to get money out of a piggy bank unless you first make deposits. That framework has resulted in positive outcomes for eons. That’s why you should treat your supporters like piggy banks! You, the fundraiser, must make deposits first. In other words, you need to be the one to give to your supporters first before you can expect to receive.

Law 58

Law Activism Fundraising Fundraising 58

Kivi's Nonprofit Communications Blog

JANUARY 9, 2019

Using photos or graphics in your communications is an important strategy. But there are times and places where you have to rely on words alone to create a scene and engage your reader. Microcontent, as defined by Jakob Nielsen, is short content that needs to be immediately clear and inviting to a reader, and which still make sense when removed from its original context.

Homelessness 72

Homelessness Communication Nonprofits 72

Ann Green

JANUARY 8, 2019

Happy New Year! I expect many of you launched a year-end appeal last year. I hope it was successful. If it wasn’t, I have some suggestions about how you can raise more money – both now and throughout the year. Reach out to your lapsed donors. Take advantage of this now. Look to see who donated in 2017, but didn’t give this year. It’s possible some people meant to give but were too busy.

Retention 60

Retention Fundraising Fundraising Nonprofits 60

The Nerdy NonProfit

JANUARY 22, 2019

Those pop-ups in the bottom corner of a website can be annoying. But when you have a question or need help, suddenly you realize just how useful they are. Although chatbots have become extremely popular on for-profit business sites, especially with millennial customers, nonprofit organizations have yet to adopt the technology. There are good reasons to put chatbots to work on your website.

Technology 52

Technology Nonprofits Nonprofit Organizations Nonprofit Organizations 52

Fundraising Coach

JANUARY 18, 2019

But most say overall 2018 fundraising is the same or better than last year’s. What a year 2018 was here in the USA. It started with a lot of nonprofit professionals and boards scared that the new charitable deduction would hurt giving. As the year went on, others worried about the tariffs and their impact on the economy and specific donors’ businesses.

Law 52

Law Fundraising Fundraising Nonprofits 52

Lets Talk Nonprofit

JANUARY 10, 2019

Are your thank you letters personalized, personal, or both? Putting your donor's name in the letter and referring to the gift amount? That's personalization. Thanking your donor for something specific that they did? That's personal. Let me give you a couple of examples of how I recently made some thank you letters personal. Then I'll share some ways you can make your own thank you letters more personal, too.

Food 52

Food Communication Fundraising Fundraising 52

NonProfit Hub

JANUARY 22, 2019

This article was originally published in Nonprofit Hub Magazine. We know some of you are on top of things after the holidays, but it’s not so easy for the rest of us. You know the drill—you set your resolutions with determination on New Year’s Day, but within weeks you already catch yourself losing steam (don’t worry, you’re not alone). The same decline in drive can happen within your organization, so here are some foolproof ways to meet and exceed all your goals for fundraising in 2019.

Fundraising 60

Fundraising Fundraising Advertising Technology 60

Kivi's Nonprofit Communications Blog

JANUARY 10, 2019

It’s a management maxim: We measure what we care about, and we care about what we measure. So if you want your executive management team and/or board to care more about marketing and communications, are you doing your part by suggesting how they measure your communications work ? Odds are extremely low that they will come up with the right measurements on their own — you really need to step up on this one and suggest some communications objectives and measures.

Management 71

Management Communication Nonprofit Management Marketing 71

Fundraising Report Card

JANUARY 14, 2019

No BS, no trickery, no cajoling… here’s a foolproof way you can retain your soon-to-be lapsed donors. The post A Foolproof Strategy to Retain Lapsed Donors appeared first on Fundraising Report Card.

Fundraising 53

Fundraising Fundraising 53

EveryAction

JANUARY 14, 2019

Rapid technological developments over the past few years have left many nonprofit professionals scrambling to stay up-to-date with the newest tools and techniques without wasting time and money on passing fads. Digital fundraising is area that has seen huge advances recently, and is expected to continue growing. Throughout 2018, the share of nonprofit fundraising occupied by online donations continued to expand, and while direct mail may not have been overthrown, it is clear that digital fundrai

Fundraising 50

Fundraising Fundraising Technology Advertising 50

iMarketSmart

JANUARY 4, 2019

I’m excited to share that Clairification Claire (Claire Axelrad) will be hosting a webinar with us on Tuesday, January 8th at 2 PM EST. This is one you won’t want to miss. Start the year off strong by learning from Claire some great tips on setting appointments with major donors. There will also be a Q&A at the end of the presentation to make sure you get your questions answered.

Fundraising 45

Fundraising Fundraising 45