Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? If you are ready to take your visual marketing (and images) to the next level of quality, impact and business results then you have definitely landed on the right blog post today!

Advertising 167

Advertising Foundations Marketing Marketing 167

Selfish Giving

FEBRUARY 7, 2017

Today on CauseTalk Radio , Megan and I talk to Patrick Adams , Managing Director, Secret Weapon Marketing , the creative minds behind the Helpful Bowl , a bigger, better Super Bowl that has SoCal Honda donating money to Boys & Girls Clubs in Southern California for every Big Game ad that has an advertising cliche. Never Miss a Show - Signup for Email Updates.

Advertising 145

Advertising Management Marketing Marketing 145

Nonprofit Tech for Good

FEBRUARY 11, 2017

Digital payments are going to make a big impact on social and mobile media in 2017, but there are some new fundraising services and niche tools and apps that speak to current fundraising trends in the nonprofit sector i.e., the decreased of use cash, the rapid rise of the app economy, and gaming for good. That said, launching a fundraising start-up is not easy and the odds of making it long-term are slim.

Fundraising 110

Fundraising Fundraising Technology Recruitment 110

Ann Green

FEBRUARY 1, 2017

Valentine’s Day is coming up and it’s a perfect opportunity to thank your donors and show how much you appreciate their support. Okay, maybe you think doing something for Valentine’s Day is hokey, but you should still do something fun and creative to show appreciation this month. The holidays are over, winter isn’t, and the world doesn’t feel like a very nice place right now, so we could all use a little pick-me-up.

Culture 79

Culture Communication 79

Fundraising Coach

FEBRUARY 15, 2017

Speaking at a conference recently, fundraisers kept peppering me with questions related to fundraising. Some of those in the audience balanced their entire annual budget on a crowdfunding campaign. That is plain crazy. Yes, crowdfunding has opened up philanthropy and investment to all of us. According to recent data , from 2014 to 2015 the estimates for all crowdfunding doubled from over $16 billion to over $34 billion.

Philanthropy 72

Philanthropy Fundraising Fundraising Nonprofits 72

iMarketSmart

FEBRUARY 1, 2017

1. How many highly qualified planned giving leads did you generate for my nonprofit last year? 2. How many of those leads could also be major gift donors? 3. Who among those leads has a donor advised fund or family foundation? 4. Why do each of those leads care about my organization’s mission? 5. In the minds of each of those leads, how does my organization rank compared to other charities?

Marketing 66

Marketing Marketing Technology Foundations 66

The Agitator

FEBRUARY 27, 2017

The Blackbaud Insitute for Philanthropic Impact has released its Fifth Annual Charitable Giving Report that you can download here. It’s an attractive, interesting read and a chance to do some benchmarking comparison with your own results. It also contains the evidence that should cause us all to continue our professional soul searching and quest to do much better.

Nonprofits 65

Nonprofits Nonprofit Management Management Fundraising 65

Nonprofit Tech for Good

FEBRUARY 7, 2017

Based on data gleaned from the 2017 Global NGO Online Technology Report , below are 27 stats about how NGOs worldwide are using online technology. Within the report you can view the same data broken out by continent. For this year’s report, 4,908 NGOs participated. The primary goal of the report is to set a baseline of benchmarks for success for NGOs worldwide in their use of web and email communications, online and mobile fundraising tools, and social and mobile media. 1. 92% of global NG

Technology 96

Technology Recruitment Advertising Communication 96

Kivi's Nonprofit Communications Blog

FEBRUARY 6, 2017

Kathy Powell shared this post with me on Sunday — before Super Bowl LI. It was a heartbreaker for Falcons fans like Kathy. But let’s go back to a more hopeful time Sunday afternoon , when Kathy took some time from pre-game prep to share some ways she saw Atlanta nonprofits capitalize on their team’s success. ~Kivi. Kathy Powell. Guest Post by Kathy Powell.

Marketing 62

Marketing Marketing Children Nonprofits 62

Fundraising Coach

FEBRUARY 28, 2017

As a nonprofit leader, when was the last time you recommended another nonprofit? Plenty of room on the island A while back, Seth Godin wrote about there being plenty of room on the island. He observed that authors regularly recommend other authors even though an MBA program would call them "competitors." It's a great reminder that most of life is not a zero sum game.

Fundraising 63

Fundraising Fundraising Leadership Values 63

Ann Green

FEBRUARY 15, 2017

I recently received a newsletter from an organization that focused mainly on themselves, then their clients, and then barely mentioned their donors. There’s no question this organization does good work, but their newsletter failed the donor-centered test. Unfortunately, they’re not the only guilty culprits. The term donor-centered is pretty self-explanatory.

Retention 61

Retention Food Communication Fundraising 61

The Agitator

FEBRUARY 22, 2017

No matter how much you try, you really can’ t call yourself ‘donor centric’ unless you’re actively seeking donor feedback. Yesterday I spent some fabulous hours with 30+ organizations separating the wheat from the chaff on what most of the trade — without real understanding and in vacuous terms — calls ‘donor centricity’ These folks knew that applications and terms like ‘donor love’ are largely b t.

Activism 65

Activism Retention Fundraising Fundraising 65

Selfish Giving

FEBRUARY 21, 2017

Today on CauseTalk Radio , Megan and I talk to Sloane Lucas , Manager, Corporate Citizenship, Cracker Barrel Old Country Store , about their cause marketing efforts on behalf of Operation Homefront whose mission is to build strong, stable and secure military families so that they can thrive in the communities they've given so much to protect. One creative fundraiser launched last summer was Operation Rocker.

Food 113

Food Management Marketing Marketing 113

iMarketSmart

FEBRUARY 13, 2017

I really need your help. I funded a study to help you. Basically, we’re trying to help you and your peers understand more about major gift fundraising. I don’t think there are enough studies on the subject. So, I enlisted Melissa Brown to lead the charge in partnership with the Association of Philanthropic Counsel and me. Together we created some questions we believe will help you and the sector tremendously.

Associations 60

Associations Non-Profits Fundraising Fundraising 60

Kivi's Nonprofit Communications Blog

FEBRUARY 21, 2017

Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. It’s the same exercise we went through last year when we removed about 15,000 people. Since then, several people have asked me to help them better explain why this actually makes sense, especially from a nonprofit’s perspective.

Health 60

Health Communication Marketing Marketing 60

Concord Leadership

FEBRUARY 23, 2017

Years ago, I was the only male on a fundraising team. In a staff meeting, we were talking about hiring a new position. The staff kept calling the prospective person “her.” So, being an advocate of gender equality, I playfully inserted, “Or him!” Their answer floored me: “Oh no, Marc. It will be a woman. […]. The post Gender equality in salaries starts with us appeared first on The Concord Leadership Group, LLC.

Leadership 52

Leadership Fundraising Fundraising 52

Lets Talk Nonprofit

FEBRUARY 1, 2017

Even the best boards want to be better. That's why, from time to time, you should benchmark your nonprofit board. Sometimes, just knowing how you compare helps you see where there are opportunities for change…and improvement. A good place to start is by understanding what other boards are doing. Before you begin, you need to understand where you are.

Governance 52

Governance Medical Finance Education 52

The Agitator

FEBRUARY 5, 2017

Make no mistake. Ever since the U.S. Presidential election political and ideological polarization has increased not diminished. It’s a dangerous trend that should concern and alert every nonprofit with a mission to advocate a point view. Now, as much as any time in history, it is essential that individuals be able to express and promote their viewpoints through affiliation with like-minded organizations without exposing themselves to a legal, personal or political attacks of intimidation.

Governance 64

Governance Nonprofits Nonprofit Management Management 64

Selfish Giving

FEBRUARY 28, 2017

Today on CauseTalk Radio , Megan and I talk to co-founders Kevin Finn and Mark Edelson of Iron Hill Brewery & Restaurant. Along with its handcrafted beers and New American cuisine, Iron Hill is known for its cause marketing. They've raised $200,000 for children's pediatric cancer. Download the transcript. New Form. First Name *. Email Address *.

Children 100

Children Fundraising Fundraising Marketing 100

iMarketSmart

FEBRUARY 3, 2017

People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. 1. Social conformity (simply because it’s something you are supposed to do). 2. Reciprocity (in exchange for something of value – service). 3. Appreciation (recognition that the service was good). 4. Sympathy. 5. Empathy. Etc. But what else can we learn from the tips we give (unrestricted spending that is certainly not required) to restaurant waiters?

Fundraising 60

Fundraising Fundraising Values Technology 60

Kivi's Nonprofit Communications Blog

FEBRUARY 23, 2017

During my days as a newspaper reporter and editor, I was always on the lookout for story ideas. More often than not, these ideas didn’t come through news releases or pitches. They came through something I observed. Through a conversation with a neighbor. Or through something I overheard in the checkout line at the grocery store. More recently, these ideas came through my Twitter feed, a conversation on LinkedIn or a message on Facebook.

Leadership 58

Leadership Values Marketing Marketing 58

NonProfit Hub

FEBRUARY 15, 2017

It can sometimes be a challenge to attract enough volunteers to your organization or event. Maybe shaking up your recruiting methods will help. When traditional recruiting tactics start to return lackluster results, consider implementing these five creative and free approaches to attracting volunteers: Mine Your Social Network. Maybe the volunteers you’re looking for have been right under your nose the whole time.

Recruitment 63

Recruitment Advertising Nonprofits 63

Mission Minded

FEBRUARY 27, 2017

Does your brand reflect your values? To be effective, it must. Though brand can be a confounding subject, in its simplest definition, brand is just another word for reputation. Your logo is not your brand. Your mission statement is not your brand, and neither is your name. Your brand is the set of ideas people […]. The post Do Your Organization’s Values and Brand Intersect?

Values 56

Values 56

Care2

FEBRUARY 10, 2017

Twitter rolled out a new. feature. that lets users make donations directly through the platform. Much like. Facebook Fundraising. , the service is relatively new and only available to a limited number of charities. However, they may soon be going public and that’s definitely good news for the nonprofit community. We know from useful. case studies. that companies using services like Apple Pay experience 2x faster checkout conversion rates.

Nonprofits 61

Nonprofits Fundraising Fundraising 61

Selfish Giving

FEBRUARY 14, 2017

Today on CauseTalk Radio , Megan and I talk to co-founders Matt Sharp and John Rougeux at Causely , a service that helps businesses use cause marketing to grow and build community. With Causely, the business benefits from a big increase in word-of-mouth (typically a 4-6x increase in social media impressions!). Businesses also earn a charitable reputation in the process.

Non-Profits 100

Non-Profits Marketing Marketing Nonprofits 100

iMarketSmart

FEBRUARY 27, 2017

Andrew Olsen knows a thing or two about direct marketing. On his blog , he debunks 3 major donor myths that pertain to marketing. You can find them below. Here’s his proof that they aren’t true. Myth #1: Major donors don’t give through the mail or online. Myth #2: Your best donors will freak out if you contact them multiple times within a few months.

Homelessness 56

Homelessness Marketing Marketing Fundraising 56

Kivi's Nonprofit Communications Blog

FEBRUARY 1, 2017

Do you have a hard time getting strategic direction for your communications work out of your management team? Don’t worry – you aren’t alone. It’s a common predicament for communications staff. Your executive director or management team may be too busy to focus on it, or might not understand communications strategy themselves. But that guidance is essential to creating a logical communications strategy.

Communication 57

Communication Leadership Management Values 57

The Agitator

FEBRUARY 19, 2017

I finally got around to reading Sean Norris’ compilation of 40 Nonprofit Trends for 2017 , as published in NonProfitPRO. Part of me wants to ask, if there are actually 40 trends, is there any direction? Or are we talking chaos? But actually his list, reflecting the views of a few dozen nonprofit practitioners and commentators, makes for interesting reading, even if you just want to test your own pattern-spotting abilities and prognostications against ‘the experts’ The 40 trends

Nonprofits 55

Nonprofits Marketing Marketing Fundraising 55

Ann Green

FEBRUARY 22, 2017

There’s a good chance the answer to this question is yes. Many nonprofit organizations use a newsletter as a way to engage their donors, but the opposite is happening. That’s because most donor newsletters can be used as a cure for insomnia. They’re too long and filled with articles that brag about how wonderful the organization is. Don’t worry. You can create an engaging newsletter your donors will want to read.

Non-Profits 51

Non-Profits Nonprofit Organizations Nonprofit Organizations Fundraising 51

Care2

FEBRUARY 22, 2017

With technology taking over almost every part of people’s lives it has become more and more important for nonprofits to leverage different online platforms. Nonprofit Tech for Good along with Your Public Interest Registry just released the 2017 Global NGO Online Technology Report , which details how NGOs across the globe are using different technology platforms.

Technology 57

Technology Nonprofits Fundraising Fundraising 57

Selfish Giving

FEBRUARY 14, 2017

The nonprofit sector is a strong and vibrant community full of people willing to help each other out. And now more than ever, it’s important to come together and work as allies and mentors. The value of being mentored seems pretty obvious: new skills, confidence, friendship, etc. And in fact, the research shows that people who are mentored get more job promotions and earn more than people who aren’t.

Nonprofits 100

Nonprofits Leadership Values Fundraising 100

iMarketSmart

FEBRUARY 22, 2017

Here are 19 reasons why nonprofit donor surveys are awesome: They help you learn about why your donors care about your mission, how their life story entwines with your mission and why they give. They give your supporters an opportunity to have a dialogue with you and your brand. They help you generate highly qualified leads for major gifts and planned gifts.

Volunteerism 56

Volunteerism Volunteerism Nonprofits Children 56

Kivi's Nonprofit Communications Blog

FEBRUARY 16, 2017

Do you wonder if other nonprofit communicators are spending as much time on certain tasks as you? Check out the results from the 2017 Nonprofit Communications Trends Report and see for yourself. Today we are sharing the third and final infographic from the report (here’s the first on communications team size, budget, and salaries and the second on communications team effectiveness ).

Communication 55

Communication Nonprofits 55

The Agitator

FEBRUARY 23, 2017

And get you thinking. Apparently we’re succeeding, judging from the thoughtful comment by Tom Ahern in response to my post on feedback. Tom takes umbrage with my snarky and no doubt intemperate comments on what I described as somewhat superficial approaches to ‘donor centricity’, whatever that is. First, let me apologize for any language that came across as either vacuous or hyperbolic.

Nonprofit Management 51

Nonprofit Management Management Fundraising Fundraising 51

Fundraising Coach

FEBRUARY 14, 2017

The nonprofit sector is a strong and vibrant community full of people willing to help each other out. And now more than ever, it’s important to come together and work as allies and mentors. The value of being mentored seems pretty obvious: new skills, confidence, friendship, etc. And in fact, the research shows that people who are mentored get more job promotions and earn more than people who aren’t.

Leadership 49

Leadership Nonprofits Values Fundraising 49

NonProfit Hub

FEBRUARY 14, 2017

The nonprofit sector is a strong and vibrant community full of people willing to help each other out. And now more than ever, it’s important to come together and work as allies and mentors. The value of being mentored seems pretty obvious: new skills, confidence, friendship, etc. And in fact, the research shows that people who are mentored get more job promotions and earn more than people who aren’t.

Nonprofits 50

Nonprofits Leadership Values Marketing 50

Care2

FEBRUARY 20, 2017

If your nonprofit is looking for insight to increase its fundraising, Blackbaud's Benchmark Report provides some great data. Email Still Matters. Even with yearly email list growth slowing down by 10% and strict laws in some countries like the Canadian Anti-Spam Law (CASL), email continues to be one of the most important tools for fundraising. However, when crafting successful email campaigns, there should be a focus on quality over quantity.

Law 41

Law Fundraising Fundraising Nonprofits 41